Userpilot

MAY 19, 2021

The first thing you need to know to craft a successful marketing plan is…what your users “hire” your product for. What job do they need to get done with your product? Does your product help employees save time while invoicing? Does it help marketing managers publish posts faster?

Research Software 119

Research Software B2B User Testing Customer Experience 119

Userpilot

AUGUST 2, 2024

Looking to implement a product-led GTM for your brand? With the right approach, the product-led model can help you attract and retain customers almost effortlessly. Let’s dive into the practical steps to take and start reaping the benefits of product-led growth. Ready to implement product-led GTM for your SaaS?

Feedback Software 105

Feedback Software Customer Experience Reporting Tools Product Research 105

Intercom, Inc.

SEPTEMBER 21, 2022

Because of the limited scale any business could operate in – a scale which was literally dictated by their location – it was relatively easy for them to build personal relationships with customers. And with that explosion in addressable market came an explosion in customer service requests.

Research Software 118

Research Software User Testing Customer Experience Vision 118

The Product Coalition

MAY 9, 2023

Second, It takes a looong time to create a working PLG pipeline. years and more to get any consistent flow of customers going. Getting all of these right takes time and multiple iterations, and time is exactly what early-stage startups don’t have a lot of. To support those efforts, you’ll need to charge them accordingly.

User Testing 148

User Testing Feedback Software Analytic Tools Outbound 148

The Product Coalition

FEBRUARY 9, 2021

The four steps are Customer Discovery, Customer Validation, Customer Creation, Customer Building. Theil breaks down founding and building companies to first principles and uses data, observations, and his experience to put forward a few key ideas. I love that it focuses on customer behaviour. by Justin?—?Takes

Books 187

Books User Testing Product Research Inbound 187

Intercom, Inc.

DECEMBER 20, 2018

Sujan has seen first-hand just how powerful chatbots can be – greater efficiency, accelerated sales cycles and better customer experiences. As the co-founder of WebProfits , he’s led marketing strategy for the likes of Intuit, LinkedIn and Salesforce. Short on time? Imagine yourself as your own potential customer.

Outbound 151

Outbound Customer Experience User Testing Data Visualization 151

Userpilot

AUGUST 23, 2023

A good grasp of the customer value chain is essential to product-led growth. Having a clear idea of how your solution adds value to your customers’ lives is the only way you’ll be able to clearly communicate the core benefits and get your value proposition across. What is the customer value chain concept?

User Testing 98

User Testing Customer Feedback Feedback Software Customer Experience 98

The Product Coalition

NOVEMBER 23, 2021

I recently led a workshop for an organic tech farm startup that wanted to set its foot online for selling organic food to B2B customers. Problem: We clearly defined the problem that co-founders were facing in order to set up the online and digital experience. Let me walk through the entire workshop in the phases with its results.

Startups 157

Startups Strategy Technical Review B2B 157

Alchemer Mobile

DECEMBER 16, 2022

By Vanessa Bagnato, Director of Product Marketing, Alchemer. In December 2022, the Alchemer product team launched more improvements to Standard Reports, improved Project Folder management, and account webhook enhancements designed to give account administrators more control and improve organization. Available Today.

Data Visualization 130

Data Visualization Outbound Customer Experience Management 130

Pragmatic Marketing

DECEMBER 20, 2019

Patrick Cuttica , the public-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Pragmatic Marketing

DECEMBER 20, 2019

Patrick Cuttica , the privately-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Userpilot

FEBRUARY 25, 2021

You will discover the latest content marketing trends by people who began their careers as content writers and have no shortage of MQLs. Creative email strategies and other outbound hacks, and of course, this playbook wouldn’t be complete without Product-led growth frameworks that have led to double-digit ARR growth rates.

Research Software 91

Research Software User Testing Outbound Marketing 91

Userpilot

AUGUST 15, 2024

TL;DR Ben Williams, also known as the Product-Led Geek, is a strategic advisor with over 20 years of experience, specializing in product-led growth and scaling high-performing teams. PLG relies on the product itself as the primary driver for customer acquisition , conversion, and MRR expansion.

Customer Experience 105

Customer Experience User Testing Data Visualization Analytic Tools 105

Intercom, Inc.

NOVEMBER 27, 2019

Product, marketing, and sales are table stakes for growth. We see wildly successful companies and attribute their success to a combination of their product, the story they tell about it, and their ability to monetize it. Invest in the five stars for growing your market. International expansion: Enter into global markets.

Data Visualization 186

Data Visualization Reporting Tools Software Review User Testing 186

Mironov Consulting

FEBRUARY 6, 2020

But this raises three broad questions: Shouldn’t we spend more time choosing our specific KPIs (or OKRs) than deciding whether to adopt metrics in general ? So we should take the time to propose various metrics, review them with our teams, argue a bit, and consider our first choices as experiments rather than instant full-year commitments.

B2B 118

B2B Enterprise Onboarding KPIs User Testing 118

Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. If people aren’t looking for your solution, you have to educate them about the problem your product solves. Short on time?

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Userpilot

AUGUST 14, 2023

But since most online advice is either generic or meant for ecommerce businesses, where can you begin as a product marketer working at a SaaS? While first-party data is usually collected automatically by your platform or initiated by your brand through surveys, zero-party data comes from the user’s initiative.

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Customer Feedback 98

Userpilot

AUGUST 7, 2019

Customer Success is the sexy new topic in the SaaS & Software industry. We’re here to give you a detailed understanding of customer success best practices. Another important aspect of growth is your ability to retain and renew your existing customers. Continue reading, if you want to learn: What is Customer Success?

Customer Experience 68

Customer Experience Feedback Software User Testing Customer Feedback 68

The Product Coalition

APRIL 26, 2021

JTBD is a great tool for understanding what you can do for your customer and helping you develop a product (or feature set) around that. The challenge with JTBD when you start working on your Go-to-Market is that it can be harder to do target marketing than traditional approaches, but this challenge is where the opportunity lies.

Marketing 98

Marketing Outbound Strategy User Testing 98

The Product Coalition

JULY 8, 2019

An insight into Product Marketing roles, responsibilities and KPIs after interviewing dozens of Product Marketing Managers. Everyone is hiring Product Marketing Managers (“PMMs”) and there is a great demand for expertise in this space, so read on for a strategic and tactical definition of “What is Product Marketing?”.

Data Visualization 60

Data Visualization Definition Product Marketing Onboarding KPIs 60

Intercom, Inc.

JULY 19, 2021

It’s clearer than ever that customers (and businesses) prefer conversational support. It’s quick, efficient, and personal, meaning that customers can get the answers they need, where and when they need them. Conversational support is the modern way to resolve customer questions through a digital-first, messaging-based interaction.

Weak Development Team 129

Weak Development Team Reporting Tools Research Software Feedback Software 129

Userpilot

OCTOBER 8, 2021

If you want to take your SaaS company's MRR to the next level , it might be time for you to investigate the subject of product growth platforms. By turning your product itself into a viral sales engine, these platforms take the pressure off traditional sales and marketing departments — and, of course, their associated budgets.

Analytic Tools 98

Analytic Tools Research Software Data Visualization Product Research 98

Userpilot

JANUARY 26, 2024

TL;DR Product-led growth (PLG) is a go-to-market strategy where the product is the main driver of customer acquisition , adoption, and account expansion. Our product-led growth playbook includes 11 strategies: Leverage product virality and network effects to drive organic growth. Product-led growth anatomy.

Analytic Tools 103

Analytic Tools Feedback Software Data Visualization User Testing 103

Userpilot

OCTOBER 25, 2022

In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users! Product strategy defines who we are building for, what to build, and how to build it. Are you ready to dig in?

Product Research 98

Product Research User Testing Customer Feedback Research Software 98

Intercom, Inc.

APRIL 18, 2019

They didn’t know it at the time, but they had also created an entire business category: an on demand, short-term rental marketplace, which has shot the value of their business north of $38 billion. Prospective customers have to be educated. Their names were Brian Chesky and Joe Gebbia, and they had just started Airbnb.

Outbound 112

Outbound Customer Experience Education Airlines 112

Userpilot

SEPTEMBER 19, 2023

The simple answer is that it combines product management , customer acquisition, and customer success into a unified product-led growth collective that your sales teams and the entire company can get behind. What is a product-led growth (PLG) flywheel?

Data Visualization 105

Data Visualization Analytic Tools Customer Experience Customer Feedback 105

Userpilot

JULY 4, 2023

There are five segments in the technology adoption lifecycle: Innovators; Early adopters; Early majority; Late majority; Laggards; Some strategies to crossing the chasm include: Create a buzz to help attract the right technology enthusiast to your product early. Use popular platforms like Product Hunt to launch your product to get new users.

Feedback Software 98

Feedback Software Analytic Tools Research Software User Testing 98

Userpilot

FEBRUARY 4, 2022

We’ll also go over how to improve essential SaaS sales metrics like customer acquisition cost, annual recurring revenue, average purchase value, and expansion MRR so you can make the most out of your SaaS product. Nurturing new customers is the best way to reduce churn and increase expansion revenue.

Feedback Software 98

Feedback Software Research Software Reporting Tools Onboarding KPIs 98

The Product Coalition

JULY 16, 2023

As a product manager , you must understand strategy and business, but your responsibilities as well as your day-to-day activities are focused more on execution. But as a product manager your success is usually measured by certain KPIs such as engagement with the features you own or certain conversion metrics.

Strategy 148

Strategy Product Management Product Manager Management 148

Intercom, Inc.

MARCH 17, 2022

In this episode, our own Product Manager Mathew Cropper sat down with John to chat about what it means to be a product evangelist and how product management can be a force of change within an organization. Short on time? I settled down as time went on and started to get increasingly more focused on product management.

Analytic Tools 151

Analytic Tools Research Software Data Visualization Customer Experience 151

Pragmatic Marketing

MAY 1, 2018

A majority of SaaS companies that I have built products for have brought their products to market with a sales-led, go-to-market motion. The sales reps would source new customers through outbound efforts and engaging their professional network. We did all the right things.

Enterprise 70

Enterprise Customer Experience User Testing Outbound 70

Brian Balfour

JULY 12, 2017

This is part 3 in a series about the growth frameworks companies need to grow to $100M+ Part One: Introduction & Why Product Market Fit Isn't Enough. The Road to a $100M Company Doesn’t Start with Product. Which brings us to part three: Product Channel Fit. Network Makes Product Better. Paid Marketing.

User Testing 90

User Testing Strategy Product Research Outbound 90

Andrew Chen

MARCH 18, 2019

And their motivations — in particular, to spend time with friends, to date, to be able to earn more, to find better work over their careers, to take care of their pets, etc., also stay constant over time. But if a product allows people to tap into a pre-existing motivation but in a new, fresh way, then I’m interested.

User Testing 94

User Testing Data Visualization Customer Experience Customer Feedback 94

Brian Balfour

JULY 18, 2017

The difference between these two are not the common mantras of build a great product, product market fit is the only thing that matters, or growth hacking. Average Annual Revenue Per User - What the average $$ you make from a customer/user per year. CAC Spectrum. This is the ARPU-CAC Danger Zone.

User Testing 65

User Testing Outbound B2B Inbound 65

BrainMates

SEPTEMBER 4, 2023

How to Drive Product-Led Growth By KATHRYN SHEPHERD-KING If you’ve been in the product management world for any length of time, you’ll have probably heard about product-led growth. But being product-led goes beyond revenue; it’s about creating a product-led organisation. Would users have influence?

Data Visualization 52

Data Visualization Onboarding KPIs Customer Experience Customer Feedback 52

Aptrinsic

MARCH 19, 2018

A majority of SaaS companies that I have built products for have brought their products to market with a sales led G2M motion. The sales reps would source new customers through outbound efforts and engaging their professional network. Marketings goals were to get more customers speaking with sales reps.

Enterprise 40

Enterprise Customer Experience User Testing Outbound 40

Product Bookshelf

FEBRUARY 21, 2017

Product managers can learn a lot from growth marketers. Growth teams can be part of product teams and modify the product to increase growth. Although some growth tactics are specific to outbound marketing, many are directly tied to the product. Currier asks “how great is your daily email?”

Data Visualization 48

Data Visualization User Testing Onboarding KPIs Product Research 48