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The discussion explores practical applications of AI tools like ChatGPT and Claude in product development, including MVP refinement, customer testing, and marketing content creation. Mike brings valuable insights about the revolutionary transformation of product development through artificial intelligence.
Lessons from launching a #2 Product of the Year on Product Hunt – for product managers. Today we are talking about getting attention for your productlaunch. We thought about how we could shift that to a more positive experience and cut down on pain points. Product Hunt is not one-size-fits-all.
According to the American Customer Satisfaction Index , with an ACSI score of 78.0, overall customer satisfaction in America was the highest it has ever been in Q1 2024. However, while some companies have managed to improve their customer satisfaction levels and benefit from it, many have not. What is customer satisfaction?
So how do you pick up on the essential signals and tones needed to build a connection with potential customers? Just as people prefer to message their friends than call them, customers just don’t want to get on the phone anymore. Here are a few subtle clues we watch for that actually say an awful lot about a potential customer.
A guide to successful productlaunches – for product managers Watch on YouTube TLDR The LAUNCH framework, created by James Whitman, offers a complete approach to successful productlaunches. The LAUNCH Framework Launching a new product successfully is a big challenge for many companies.
In sales, we often talk about how to write great email subject lines or best times to cold call. This helps, but in the world of SaaS it’s more important to communicate with your prospects when the timing is right for them to engage. Case in point: product announcement day. But building awareness is only the first step.
Even with best practices in place, product managers often face controversial and uncomfortable challenges when managing stakeholders. From handling feature requests that lack customer validation to managing unrealistic expectations, we’ll discuss practical strategies to maintain alignment and avoid common pitfalls.
Recently, there’s been a great deal of discussion around the topic of ‘customer centricity’. A customer-centric approach focuses on providing a positive customerexperience to drive profit and gain competitive advantage. Customer-centric companies make decisions that drive customer satisfaction.
A CustomerEffort Score (CES) survey is a powerful tool for assessing how easy it is for customers to interact with your product. It helps you identify areas for improvement and enhance the userexperience. The best times to launch your CES surveys. The best times to launch your CES surveys.
A UK-based consultant, Joe Leech has built a reputation for managing change (for both users and stakeholders) and as the guy to call when a productlaunch has gone wrong. Joe gave one of the most entertaining and engaging talks at Mind the Product in London 2018, so we followed [.]. Just call him Mr Joe. Related Links. *
As a product-first company, new productlaunches are a core part of Intercom’s DNA – which means there’s always an abundance of juicy launches for us product marketers to work on. Given our cadence of launches and updates, we’ve developed a pretty well-oiled launch machine over the past few years.
How product managers can discover customer needs and build the right product. I’m often asked by product managers on their journey to product master what books they should read. Several specific tactics that extend from idea through productlaunch, and . It’s to build the right product.
We’re excited to announce that registration is now open for New at Intercom , our virtual fall productlaunch event which takes place on October 12th, 2022 at 8am PT/4pm BST. That’s not all you’ll experience at New at Intercom. Now more than ever, customer retention is the key to a thriving business ”.
Today, businesses are having more conversations with customers than ever before, thanks to the rise of business messengers. And it’s certainly easier than ever for a customer to start a conversation and get support. So businesses should know more about their customers than ever before, right?
A UK-based consultant, Joe Leech has built a reputation for managing change (for both users and stakeholders) and as the guy to call when a productlaunch has gone wrong. The biggest challenge I face is people trying to do too much in one go… people trying to do a rebuild and a redesign at the same time.
Whether youre grappling with a delayed productlaunch or a strained relationship, the path forward begins by uncovering the deeper truths beneath the surface. Product managers live and breathe this approach, diving beyond symptoms to address root causes. Now consider our communities.
At Eureka Ranch, they often run sessions over several days, allowing teams to generate ideas, test them, blow them up, and start over again multiple times. This iterative approach might seem time-consuming, but it actually accelerates development by ensuring teams learn from each attempt rather than repeating the same mistakes.
Multiple industries are suddenly forced to move operations online, and support teams are at the forefront of this transformation – battling every day to deliver excellent, fast customer service, while facing an unprecedented volume of enquiries and issues. Sophisticated reporting for valuable insights.
Whether you’re introducing a new product, releasing an upgrade, or announcing advanced features, outlining a productlaunch strategy can help align your efforts in the right direction. That’s where productlaunch analytics step into the picture. Book a demo to see it in action.
What do you need to successfully navigate the different productlaunch phases? What will it take to turn your product into a bonafide growth engine ? TL;DR A productlaunch is a three-step plan (pre-launch, launch, and post-launch) to successfully bring a new product to market.
Productlaunch metrics can be easily overlooked while you become busy with product development, marketing efforts, and launch timeline. A Harvard Business School study found that a staggering 95 % of around 30,000 newly launchedproducts fail. What is a productlaunch in SaaS?
The next day, I was having a conversation with a customer, and she was asking about our plans to better support video. Is it time to re-evaluate? I quickly scheduled a few calls with some other customers to see if that’s something that might interest them. Our customers are absolutely thrilled. In short, Tagbox.io
Do you want to track productlaunch success with relevant KPIs and metrics but don’t know where to start? Productlaunch metrics provide valuable insights that you can use to improve your product and increase product growth. What is a productlaunch? What are the phases of a productlaunch?
Of course, your goal is to get more and more users and engage them with your application. But how can the userexperience of your product help? How can you measure if your users are engaged? How can you measure userexperience? The product owners were happy because they saw their plans coming alive.
For all the time and money we spend attracting customers to our website, isn’t it odd how little we spend trying to convert them? According to our data, website visitors are 82% more likely to convert to customers if they’ve chatted with you first. How to use live chat for a productlaunch. Learn more: .
Chip emphasizes that product managers should see market research as an ongoing process and provides practical tips for doing effective research. Introduction In the world of product management and innovation, market research is like a compass. This information is gold for creating successful new products.
Today we’re delighted to launch our brand new API version 2.0 , which makes it easier for our customers to pull, analyze, and update Intercom contact and conversation data. This will more easily allow our customers to transform their data into valuable performance reports and business insights.
Customers are dissatisfied with your current product and churn at a high rate. And software developers and testers want to know that their time spent writing and testing code is purposeful. As product managers, these issues come to you ad-hoc. Salespeople want something new to sell. Perfect for me! Validate and Iterate.
In the very early days of any SaaS business, you will employ numerous marketing tactics to acquire your first customers: blog posts, paid advertising, landing pages, hero videos, webinars, everything but the kitchen sink. Time to put your feet up and wait for the dollars to roll in, right? You’re on borrowed time with these folks too.
What does the productlaunch manager do? Does your organization really need such a role if you already have a product manager ? The productlaunch manager coordinates the work of cross-functional teams and supports the product manager during productlaunches. Ready to dive in?
There’s a vast gap between a great idea and bringing that idea into reality: and there’s no better example than a productlaunch plan. If you get your productlaunch plan wrong, all the hard work and effort of building your product might be for nothing. Next up, is the launch itself.
The name suggests how simple this new message type really is – you can now create a message that occupies that prime real estate at the top or bottom of your website, on desktop or mobile, where it can capture the attention of visitors and customers with announcements , promotions, proactive support , you name it.
However, they suggest that we can simply ask our customers about their willingness to pay. Assessing a customer’s willingness to pay is a critical discovery activity that directly ties to our viability assumptions. But asking customers what they might do in the future leads to unreliable feedback. This I 100% disagree with.
A productlaunch marketing plan is more than a simple press release announcing your product. It is the process that guides you to a successful product release. With several productlaunches occurring every day, you need something special to ensure your announcement doesn’t get lost in the noise.
Let’s dive into how, when, and where to announce your new products or features to increase their adoption and your customer base. Product announcement involves all the marketing activities to promote and successfully launch a new product or feature. Use multiple channels to reach users.
Product adoption is a key piece of any successful customer acquisition strategy or onboarding program. Understanding how, when, and why (or why not) customers become power users or high-value customers can drive ROI, inform future product roadmap decisions, and lower customer acquisition costs (CAC).
How do you know what your customers need and want? In this webinar, Robi Ganguly, CEO and Co-Founder, Apptentive and Ben Johnson, VP Mobile Strategy, Rightpoint will cover the essentials to have in place both pre- and post-launch in order to provide the best customerexperience possible. Ben Johnson: Hey everyone.
Our smartphones are the most personal computing devices imaginable – with us at all times, they have become, in many ways, an extension of ourselves. As a result, mobile apps pose an exceptional opportunity for businesses to build deeply personal, long-lasting relationships with their customers. Product Tours in your pocket.
For the first time in 12 years, global streaming giant Netflix has launched a brand new TV digital experience for its 300 million users. According to Netflix, “All the updates are designed to make choosing easier because decision fatigue is real.”
In this article we’ll describe our own Product Hunt launchexperience. The experience of three launches, to be precise! Our team launched on three different occasions with our Nitro professional translation service , and each launch ended in a successful victory, with placement among the top products of the day.
Onboarding is a holistic, ongoing process sitting at the intersection of many different teams: product, sales, marketing, customer engagement and business operations. A customer’s onboarding may start with them visiting your website and choosing to purchase your product or service. One team to oversee the responsibility.
In this ProductTank London talk, Claire Parker describes how the Financial Times built internal tools for editorial use by using a product development approach. Four years ago, the FT built a newsroom analytics tool to see how customers engaged with its news stories. User Testing. Launching Lantern.
How can you craft a productlaunch email to build anticipation, supercharge your sales, and establish a strong connection with your target audience? Indeed, a successful productlaunch email campaign is essential to the success of your product growth strategy. What is a productlaunch email?
Lessons Learned from launching The Everyday Innovator Virtual Summit. After hosting the 2020 virtual summit for product managers and product VPs, I’ve been asked many times for my lessons learned: what made it great, what would I do differently, what advice I have, what I learned about launching a product, etc.
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