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Media and Entertainment. Mobile consumer feedback changed product roadmaps, improved ROI, drove revenue, and got companies closer to achieving their overall business goals. Mobile consumer feedback changed product roadmaps, improved ROI, drove revenue, and got companies closer to achieving their overall business goals.
There is much to learn from a good product story; how an insight leads to an idea, which becomes a product concept and grows into a business case resulting in developing a new product that is launched and grows through the product lifecycle. I did a pre-launch and received feedback from users.
The following data and information on Media apps is from our 2022 Mobile App Customer Engagement Report. The Media and Entertainment app category is broad, encompassing everything from news to games to sports, and consumer expectations and behavior vary between industries. Expressed customer emotion. Popular phrases.
The following data on mobile surveys and interaction and response rates is from our 2022 Mobile App Customer Engagement Report. Brands who interacted with a higher number of consumers tended to have a better Love Percent, as seen in Media and Entertainment apps. Mobile interaction and response rate benchmarks. Mobile survey benchmarks.
But if you have a breather, we’re excited to share some data-backed mobile engagement findings, specifically surrounding how seasonality impacts customer sentiment! We wanted to know: Are customers happier in the summer? When’s the best time to solicit feedback? Media/Entertainment. Grumpier in the winter?
Customer interviewing is one of the most valuable activities a product team can do. It’s simply the easiest, most sustainable way of learning about your customers and what they need. Customer interviewing is one of the most valuable activities a product team can do. What doesn’t count as a customer interview? Tweet This.
If you’re serious about continuous discovery, one of the most important steps you can take is committing to weekly (at a minimum) touch points with your customers. Remember: We’re all susceptible to bias, both in terms of describing our own behavior and gathering insights from the interviews we conduct. Tweet This. Tweet This.
A framework for product managers to dig deep into their customers’ needs. Before his current work, he had a number of product roles and experiences, giving him insights that can help us. I’m choosing convenience or entertaining my friends. [18:39] Spend a full hour with the customer. Our guest is Mike Belsito.
Talking to users is easy. The post User Research Interviews – Robert Chokr on The Product Experience appeared first on Mind the Product. The post User Research Interviews – Robert Chokr on The Product Experience appeared first on Mind the Product. Talking to users is easy. That’s the hardest of all.
Every single person that contributes to building a product, all of the makers in the room, we need to care about our customers, we need to make sure that what we’re building is going to work for them, and I want to introduce some ideas that will help you do that. What I saw was they were talking to customers periodically.
But when we use generative AI to replace customer interviews , to generate opportunity solution trees , or to do our thinking for us, we fundamentally misunderstand the purpose of discovery. Discovering unmet customer needs, pain points, and desires—AKA opportunities. The opportunities represent customer value.
COVID-19 dramatically impacted how we live, learn, work, socialize, shop, and entertain ourselves. Here are some of the top mobile customer trends from 2020 and what they mean for your brand. Customer expectations have never been higher. We see strong customer relationships built off of conversations, not transactions.
Not surprisingly, when you’re looking for customer validation for B2B products, there simply aren’t as many datapoints to draw from in enterprise product management as there are for consumer products. Collect Customer Validation Early on. So how do you weight their feedback? Educate the Customer. Competition.
Rethinking Pinterests Personalization/UX Strategy [link] In todays digital landscape, personalization isnt just a featureits the foundation of user experience. Nowhere is this more evident than on Pinterest, where billions of Pins are curated into unique feeds for over 400 million monthly users worldwide.
In response, teams across all industries need to rethink their mobile feedback and engagement strategies to meet rapidly-shifting marketplace changes. Our 2021 report includes data from 1,000 iOS and Android apps with 5,000+ active users, with over a billion app installs evaluated. 2020 reset the mobile app engagement playing field.
Watch the recording of Christy Culp, Apptentive’s Chief Customer Officer and Director of Marketing, Ashley Sefferman, as they discuss 2022 mobile app trends and category-specific benchmarks to help quantify your app’s success. They share insights applicable across the mobile landscape, as well as benchmarks specific to your industry.
But Fabrice des Mazery, CPO at Thiga, suggests the skills we’ve honed during this time can actually be useful in building relationships with our customers. The post Build Relationships With Your Customers – Fabrice des Mazery on The Product Experience appeared first on Mind the Product. Suggest them here.
Creating Positive User Emotions For Your Products Photo by Matthew Henry on Unsplash The colleague who always runs late for your meetings annoys you. In the beginning it was entertaining, but now just seems a waste of time. When Fin came around, he was charming, nice and entertaining. Do you like Anise? Do you still like Fin?
Her Insider Insight process ignores all the traditional things we know about leading questions and ignoring bias – and she claims that it generates results in as little as two weeks. The Insider Insight methodology. The post Podcast: Breaking the Rules and Generating Insights with Mona Patel appeared first on Mind the Product.
This is the effect of Dopamine Banking, where finance meets emotions and entertainment, and every tap of your smartphone is engineered to delight and reward. Traditional banking often struggles to capture and maintain customer engagement. It ultimately changes how we think about financial services. Wheres the brand identity?
Creating an app is the first fight, but promoting your app and gaining loyal customers through generating app downloads will win the battle. In order to have a successful app, you need to get creative to acquire customers. You’ll need to change it up and think outside of the box to get found. Quick app downloads stats. Social media.
Insights on brand storytelling for product managers. As product professionals, we need to help position our products in ways that make sense for customers and the organization. They’re something your customer base wants more of, versus promotional content that they’re not really excited to read.
Given all of this, app store ratings and reviews are an important piece of the puzzle in understanding holistic customer experience and driving long-term customer lifetime value. Adding a step in the consumer feedback journey means that, by default, it will be harder and less likely that people complete the path.
Media and Entertainment apps played a critical role in helping us get through 2020. In our 2021 Mobile App Engagement Benchmark Report , a study of 1,000 apps across a billion+ app installs, we take a close look at apps in the Media and Entertainment category. Sports Apps. Telco Apps. Working in Mobile Media in 2021.
gamers’ weekly leisure time going to playing games as of 2018 — companies are sitting on treasure troves of insight. Are you getting the most out of the insights that you’re collecting? By the end, we hope you’ll come away with tips for building an effective Customer Analytics strategy for your company’s product and marketing teams. .
However, they suggest that we can simply ask our customers about their willingness to pay. Assessing a customer’s willingness to pay is a critical discovery activity that directly ties to our viability assumptions. But asking customers what they might do in the future leads to unreliable feedback. Let’s dive in.
Others have tried, but we’ve yet to find anyone else with her depth of experience (spanning stints as a developer, designer, researcher and product manager), her empathy for both users and stakeholders, her experience as a teacher, and her sense of humour. Has clicking that icon met the user intent of the feature?
In an era defined by relentless innovation and unprecedented customer expectations, the nature of financial services marketing has changed. Todays customers expect financial brands to deliver deeply personalized, seamless digital experiences at every touchpoint, consistently reinforcing what they stand for.
You’re not working the same way, and your customers have different needs than they did a month ago. What are we learning from customers that we don’t have to worry about learning over and over again, versus what’s the part that can be disrupted at any moment? Customer Discovery. Customer Discovery.
Since then he’s had his share of successes and failures in a storied career spanning the US and Europe, and in this entertaining and insightful talk from Mind the Product San Francisco he distills those 20 years into twelve key lessons. …but don’t Listen to Customers. . That’s our job. Be a Thief.
If users don’t stick around, they won’t learn and inevitably won’t share Duolingo with their friends. In her five years there, she helped take Duolingo from 3 million users to more than 200 million. In her five years there, she helped take Duolingo from 3 million users to more than 200 million.
Are you leaving money on the table, or are you scaring away potential customers? Are you leaving money on the table, or are you scaring away potential customers? Review us on your podcast app so that we can use your feedback to be better. How much should you be charging? In this episode, sponsored by Hotjar, listen [.].
Over the coming weeks, I, along with others on the team, will be selecting and sharing articles from the Inside Intercom archives that have proven helpful to our customers and visitors in the past. It’s an honest and entertaining talk that anyone who manages people will benefit from. The key takeaway for me? The medium matters.
A UK-based consultant, Joe Leech has built a reputation for managing change (for both users and stakeholders) and as the guy to call when a product launch has gone wrong. Joe gave one of the most entertaining and engaging talks at Mind the Product in London 2018, so we followed [.]. Managing change with users and stakeholders.
Customer perception can make or break your brand reputation. But why is customer perception important, and how can you improve it? Let’s explore what it is and how to measure it, then look at 10 ways to make customers look at your brand with a positive lens and increase product engagement !
Melissa joined us on the podcast to talk about designing for children, ensuring that parents are happy, and designing to ensure that your customers take pride in what they accomplish. Translating consumer insights into business innovation. Review us on your podcast app so that we can use your feedback to be better.
The Net Promoter Score (NPS) is one of the most critical SaaS metrics as it measures user sentiment over time. In this article, we’ll discuss 10 strategies you can use to improve your Net Promoter Score and thus increase customer satisfaction and loyalty. It helps you track customer satisfaction and loyalty.
In SaaS, it’s advised to follow customer success best practices to ensure that users achieve their desired outcomes with your product and become loyal advocates for your brand. TL;DR Customer success builds long-lasting relationships, increases customer retention , lifetime value , and advocacy, and informs product development.
You’ve bugs to fix, marketing to fund, and a userfeedback log as long as your arm. They could be the magic ingredient that binds your product together, and keeps your users loyal. Illustrations can Reduce User Frustration by Humanising Your Product. Illustrations can Increase Customer Satisfaction. Here’s why: 1.
Others would rather collaborate, opting for commercial partnerships to jumpstart new user acquisitions. Regardless of the model you choose, it’s still a good idea to determine whether the product’s value aligns with user sentiments. In doing so, you have the potential to expand your user base. Think user-centric optimization.
Each week I scour articles, wading through the dogs, and bringing you the best insights to help product managers and innovators be heroes. Why everyone in the organization needs to be a product manager – think of the entire customer experience as product. build products customers want and love. 2) Talk it out. (3)
And what can product managers do to build quality products that really delight users ? Apart from being great at satisfying big user needs, delightful products give users that little bit extra that exceeds their expectations. By adding delight to the product, you increase product stickiness and enhance customer satisfaction.
Why user research has traditionally struggled in the Agile environment. How to make user research happen in Agile and make everyone think you’re super awesome. The major benefit of working in Agile is that you can get a working product or feature in front of users in a very short amount of time. This is a false economy.
Do you know that even a 5% increase in user retention can boost your profits by 25-125%? Since SaaS businesses are subscription-based models, most of the revenue comes from repeat purchases, i.e., user retention. Thus, improving user retention can help you boost revenue growth. What is user retention in SaaS?
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