Intercom, Inc.

SEPTEMBER 10, 2020

Intercom’s Kate O’Hanlon recently caught up with Mark to talk about his approach to scaling, and why it’s a mistake to think that the formula for success is just about getting product-market fit and then adding sales reps. . The framework consists of three elements: product-market fit, go-to-market fit, and growth and moat.

Onboarding KPIs 226

Onboarding KPIs Customer Experience User Testing Weak Development Team 226

Userpilot

APRIL 30, 2025

In addition, balancing feature rollouts, targeted messaging, and feedback loops across mobile and web often feels like spinning plates. Userpilots localization takes this further by automatically translating flows and messages based on a users geography into up to 32 languages. Also, consider time zones when scheduling messages.

Analytic Tools 97

Analytic Tools Feedback Software Data Visualization Customer Experience 97

Alchemer Mobile

MAY 19, 2021

Our SDK is instrumented into mParticle, and when a mParticle customer decides to leverage Apptentive, a switch is flipped on in their dashboard which gives them immediate access to Apptentive. A message center provides a two-way conversation channel to do just that. This saves companies valuable time and resources.

Feedback Software 236

Feedback Software Data Visualization User Testing Customer Feedback 236

Userpilot

APRIL 30, 2025

As a product marketing manager who has spent years optimizing for product adoption, Ive realised that acquiring and retaining isnt about shiny UI updates or random ad spends. These spaces are built around shared interests, which means your message lands with a more receptive audience. Share your journey on Reddit.

Feedback Software 66

Feedback Software Analytic Tools Data Visualization User Testing 66

Userpilot

JULY 10, 2024

Businesses invest heavily in product marketing through webinars, blog posts, and video content for a reason – it gets them notable results. If you’re looking to start or improve your SaaS product marketing strategy, this is the article to read. Both are vital for SaaS success.

Analytic Tools 98

Analytic Tools Feedback Software Research Software User Testing 98

The Product Guy

MAY 7, 2020

If you are not performing the above activities, your role may be an another approximation to a Product Manager role. A PM may receive help from specialists in the organization such as Researchers, Project Managers, Product Marketing etc. Ultimately the accountability lies with the Product Manager. Concluding Remarks.

Technical Review 398

Technical Review Product Management Product Manager Research Software 398

Intercom, Inc.

AUGUST 25, 2020

The collaboration between those charged with creating a product and those tasked with sharing it with the wider world is a symbiotic one that relies on early and honest communication. Isolated iteration by either side can result in confused messaging and a product that doesn’t deliver on what the customer wants or expects.

Marketing 238

Marketing Onboarding KPIs Feedback Software Reporting Tools 238

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. How is marketing for software products different? Example of a Product Marketing Manager User Persona.

Feedback Software 98

Feedback Software Analytic Tools Research Software Software Review 98

Userpilot

MAY 17, 2025

Youll hear the same generic list: improve onboarding, send push notifications, or show in-app messages. Mobile carousels in Userpilot help guide new users through the apps features with in-app messages. That means personalizing the UI, messaging, or your apps features based on their behavior, preferences, or past activity.

Feedback Software 76

Feedback Software User Testing Strategy Customer Experience 76

Alchemer Mobile

NOVEMBER 10, 2022

Our SDK is instrumented into mParticle, and when a mParticle customer decides to leverage Apptentive, a switch is flipped on in their dashboard which gives them immediate access to Apptentive. Apptentive integrates with it to help product managers work faster and more collaboratively. This saves companies valuable time and resources.

Feedback Software 256

Feedback Software Analytic Tools Reporting Tools Data Visualization 256

Userpilot

AUGUST 30, 2021

Which product analytics tools should you be using? And what type of analytics really matters for a product marketing manager? Some analytic tools are confusing, some are difficult to use, and some are downright irritating, making it hard to access the product growth insights you need. How many analytics tools do you need?

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Reporting Tools 98

Userpilot

MARCH 9, 2025

Does customer research help build better products? The long answer: once you know what your customers want, you reduce the risk of product failure. Instead, you can build products with a better product-market fit that address all user demands and improve customer satisfaction. Dashboard example in Hotjar.

Research Software 83

Research Software User Testing Analytic Tools Feedback Software 83

Userpilot

MAY 31, 2021

The product marketing manager role has been growing steadily over the two decades: And no wonder – the exponential growth of the SaaS industry, combined with the Product-Led Growth trend created a lot more demand for (and awareness of) product marketing. What is product marketing?

Analytic Tools 97

Analytic Tools Onboarding KPIs Research Software Product Marketing 97

Intercom, Inc.

FEBRUARY 2, 2022

Depending on the output, the trailer can appear in different formats – from a one-page project overview to highlight reels, a dashboard, or designs. Welcome feedback and gather perspectives from the audience, whether through a form, a listening tour, or direct messages. Screening: Share early and often.

Data Visualization 220

Data Visualization User Testing Technical Review Magazine 220

The Secret PM Handbook

FEBRUARY 9, 2018

Marketing Uses Product Knowledge To Know Who To Target. The job of Marketing is to find people to buy your product. Marketing creates programs create awareness, interest, desire, and get prospects to take action. Review your company’s marketing message around your product.

Data Visualization 186

Data Visualization Reporting Tools Research Software User Testing 186

Intercom, Inc.

DECEMBER 12, 2018

The “shiny penny” approach (focus all your attention on the hottest tools in the market) or “head in the sand” approach (fall victim to analysis paralysis and avoid choosing any tools) are no longer viable. What is a marketing technology stack? We use it for: Sending targeted messages to visitors on our website.

Analytic Tools 223

Analytic Tools Research Software Feedback Software Reporting Tools 223

Business of Software Conference

NOVEMBER 26, 2018

This will change the way that a lot of people think about product market fit, BS metrics, understanding the needs of the people that really matter. Rahul Vohra (Founder/CEO, Superhuman) – The Product-Market Fit Engine from Business of Software Conference. So I’m going to talk about Product-Market Fit.

User Testing 103

User Testing Product Marketing Engineering Marketing 103

Userpilot

MAY 13, 2024

Is your team struggling to determine the return on investment (ROI) of product marketing strategies? Or are you looking for ways to improve the performance of your marketing campaigns? In either case, marketing analytics tools can come to your rescue. It can help you monitor the effectiveness of in-app marketing efforts.

Analytic Tools 105

Analytic Tools Data Visualization Feedback Software Reporting Tools 105

Userpilot

JULY 23, 2024

It boasts a ton of dedicated product analytics features among others. Some of its key features include: Custom dashboards : You can effortlessly create custom dashboards to track metrics relating to your in-app product marketing campaigns, such as feature adoption rates , activation rates , upsell rates, etc.

Analytic Tools 105

Analytic Tools Research Software Data Visualization Reporting Tools 105

Alchemer Mobile

NOVEMBER 14, 2023

brings feature parity to Android, iOS, and Web By Cathy Yang, Senior Product Manager at Alchemer, and Jasper Lipton, Senior Product Marketing Manager at Alchemer Today, we’re excited to introduce Alchemer Digital 6.5! All these updates are currently available in the latest versions of the Mobile and Web SDKs and Dashboard.

Data Visualization 130

Data Visualization Reporting Tools Product Research Customer Experience 130

Userpilot

MARCH 18, 2025

Choosing the right mobile app engagement platform can determine whether your app thrives or gets abandoned, especially as spending in the mobile app market increased to $36.2 Users now expect seamless experiences between web and mobile apps, personalized messaging, and real-time responsiveness. billion in 2024.

Analytic Tools 52

Analytic Tools Feedback Software Reporting Tools Customer Communications 52

Userpilot

JULY 29, 2024

In this comprehensive guide, we’ll demystify marketing analytics, equipping you with the knowledge and tools to get started. We’ll cover everything from identifying key data sources and effective collection methods to analyzing data and making data-driven adjustments to your product marketing strategies.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Research Software 105

Userpilot

MAY 23, 2024

Userpilot offers 4 predesigned analytics dashboards for tracking important metrics in one place: Product Usage , New Users Activation , Core Feature Engagement, and User Retention dashboard. You can also create custom dashboards with up to 30 reports. Depends on the product. Product usage frequency.

Data Visualization 105

Data Visualization Onboarding KPIs Customer Experience Analytic Tools 105

Userpilot

SEPTEMBER 22, 2023

Looking for an effective In-app messaging tool and wondering if Chameleon is the best option for your SaaS company? In this article, we’ll delve into precisely that – helping you determine whether Chameleon is the ideal choice for your In-app messaging needs. Looking for A Better Alternative for In-app messaging?

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Embedded Analytics 52

Userpilot

OCTOBER 30, 2023

Looking for a good in-app messaging tool and wondering which one of Appcues, Chameleon, and UserGuiding is the best option for your SaaS company? There are plenty of tools for in-app messaging on review sites, but they don’t make the choice any easier. Let’s compare them! Let’s dive in!

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Messaging 52

Userpilot

JULY 23, 2024

Marketing : Create a marketing strategy that also outlines positioning and messaging. Launch : Promote the product on different channels such as Product Hunt or LinkedIn. Fake door tests are one well-known and effective method of validating product ideas before you even start building them.

Analytic Tools 109

Analytic Tools Feedback Software Research Software Data Visualization 109

Userpilot

MARCH 30, 2025

Things seem great initially, but soon enough, you see your analytics dashboard showing a constant decline. Many product teams know this feeling: mobile user retention is dropping, even after big updates and splashy feature releases. Push notifications and in-app messages are a great way to bring users back to your app.

Analytic Tools 52

Analytic Tools Feedback Software Customer Experience User Testing 52

Userpilot

JUNE 30, 2023

You can enhance HubSpot’s custom reports and dashboards with product and user behavior data tracked in Userpilot to gain a comprehensive understanding of customer needs and preferences. Basically, you can use the customer data from HubSpot to target specific user segments with bespoke in-app messages designed in Userpilot.

Data Visualization 98

Data Visualization Feedback Software Analytic Tools Customer Experience 98

Userpilot

MAY 17, 2025

Questions to ask: Who owns app localization internally: product, marketing, ops? You might receive even lower engagement, since most users in the region are native Arabic speakers and may ignore non-localized messages. Will we use external professional translators, in-house translators, or AI-assisted app localization platforms?

Analytic Tools 66

Analytic Tools Feedback Software Research Software Data Visualization 66

Intercom, Inc.

FEBRUARY 13, 2020

If you’re a performance marketer, we’ve seen some really cool workflows that aggregate all the different performance data from Google AdWords, Facebook, LinkedIn – all the acquisition channels – and brings that into a BI [business intelligence] dashboard. Alex contends that anyone can do the same.

Research Software 181

Research Software Marketing Data Visualization Customer Experience 181

Userpilot

AUGUST 30, 2024

In this article, we’ll explore 7 product advertising examples to inspire you—from video ads and social media marketing to events and blogging. Plus, you’ll learn how Userpilot can help with product marketing and drive user engagement. TL;DR Product and digital advertising come in different packages.

Feedback Software 105

Feedback Software Analytic Tools Research Software Advertising 105

Userpilot

FEBRUARY 7, 2023

In-app communication is one of the most effective ways to engage with your users since it allows you to send contextual messages at the perfect moment. This also makes in-app messaging the ideal vehicle for guidance and upsells. In-app messages should be goal-driven, targeted, personalized, and concise to maximize their efficacy.

Feedback Software 98

Feedback Software Analytic Tools Customer Experience User Testing 98

Userpilot

AUGUST 29, 2021

With cross-platform tracking, real-time analytics, powerful behavioral analytics , enterprise-level security measures, and solid customer support, Amplitude Analytics is a powerful analytics solution designed to meet the requirements of modern-day product and growth teams. Amplitude Analytics dashboards. Next, click ‘Add to Dashboard’.

Data Visualization 98

Data Visualization Analytic Tools Onboarding KPIs Reporting Tools 98

Userpilot

DECEMBER 6, 2022

Can marketing resource management help streamline your product marketing processes and workflows? The marketing department is one of the most crucial in any company. Ultimately, with the right MRM tool, you can centralize all marketing activities in one place, making it easier to enforce brand standards.

Analytic Tools 98

Analytic Tools Feedback Software Reporting Tools Customer Experience 98

Mixpanel

APRIL 18, 2024

Further, most B2B tools are productivity-boosting tools, which means when you do launch a new feature, you don’t always want to try to drive adoption with what could be noisy in-product messaging or tours. Also, heavily use View Users to reach out to power users and get feedback/ customer stories for marketing content.

Data Visualization 101

Data Visualization B2B User Testing Customer Feedback 101

Userpilot

OCTOBER 15, 2023

One way to optimize product performance is by personalizing your marketing strategies for each user segment. Contextual in-app messages help increase user engagement and drive account expansion. What is product analytics marketing automation? One way to do it is with contextual in-app messages.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Onboarding KPIs 105

Intercom, Inc.

JANUARY 20, 2022

Here’s what we’ve heard,” and the message was, “Look, momentum is really important. ” People loved that message. If you have any kind of good product-market fit, you will get copied, and once you get copied, there’s no reason to pick you over other companies.

Feedback Software 249

Feedback Software Reporting Tools Product Research Data Visualization 249