Indicative

NOVEMBER 11, 2020

Experts predict the Customer Analytics market will top $24 billion by 2025. That growth is driven by a common difficulty facing many of today’s businesses—mountains of data and no way for non-technical people to make sense of it. That’s where Customer Analytics comes in. Which markets can we grow into?

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PMLesson's Ace the PM Interview

MAY 13, 2025

Data analysts have become a key part of how companies operate, innovate, and grow in an era where data drives nearly every decision. The role of a data analyst is deeply embedded across teams, from streamlining business operations to driving strategic product decisions. But what exactly does a data analyst do?

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Indicative

OCTOBER 23, 2020

Every company, of every size — even organizations of just one person — are navigating a data avalanche problem. Every team — from product to marketing, and IT to engineering — is generating data. A strong analytics stack is foundational to being able to make sense of it all. Data Tracking and Collection.

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Mixpanel

FEBRUARY 6, 2020

In 2019, industry-leading Business Intelligence tools (BI tools), Looker and Tableau, were acquired by Google and Salesforce for over $18 billion combined. These massive deals show that BI tools and data warehouses are a powerful combo that companies across the globe are incorporating into their tech stacks.

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Lenny Rachitsky

MAY 11, 2025

95% of enterprise data problems involve access, cleaning and joining data, not analysis; companies that solve this integration challenge create tremendous value. Looking for signs like athletic achievements or chess playing can predict work ethic and problem-solving abilities better than traditional credentials.

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Userpilot

JULY 14, 2024

TL;DR A business intelligence (BI) analyst is a data specialist who helps businesses translate raw data into actionable insights. According to Glassdoor data, the estimated total pay for a Business Intelligence Analyst in the United States is $134,912 per year, with a base salary of $99,503 and additional pay of $35,409.

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Indicative

AUGUST 12, 2020

G2 has named Indicative as a Leader in Customer Journey Analytics in G2’s 2020 Summer Report. . Indicative is the only Customer Analytics platform designed specifically for non-technical business users that connects directly to your data warehouse. High Performer in Digital Analytics. Why We’re Leaders.

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PMLesson's Ace the PM Interview

MARCH 5, 2025

Below, we'll show you how to write the perfect data analyst resume. Highlight the most relevant projects that align with the goals of the data analyst role you're applying for. Highlight the most relevant projects that align with the goals of the data analyst role you're applying for.

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Userpilot

MAY 22, 2023

Tracking cross-platform analytics is essential for product teams to see a complete view of customer behavior. TL;DR Cross-platform analytics is the activity of tracking and analyzing user behavior across multiple platforms or devices. Tools like Google Analytics or Amplitude allow you to track user behavior across all platforms.

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Mixpanel

NOVEMBER 9, 2020

In 2019, industry-leading Business Intelligence (BI) tools, Looker and Tableau, were acquired by Google and Salesforce for over $18 billion combined. More recently in 2020, cloud-based data warehouse Snowflake went public at an eye-popping market capitalization of $70 billion. Analysis depth vs. breadth.

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Reveal

DECEMBER 2, 2021

Reveal Embedded Analytics. Collecting data is easy, yet interpreting that same data is difficult. This is where tools such as Reveal and Looker come in handy – they convert raw data into easy-to-understand and easy-to-use insights that enable organizations to reshape and modernize the way they do business.

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Reveal

DECEMBER 1, 2021

Reveal Embedded Analytics. Choosing the right embedded analytics platform for your business needs is paramount. Table of contents: What are embedded analytics platforms? Embedded analytics benefits Top 7 embedded analytics platforms Reveal Looker Toucan Sisense Logi analytics Tableau Power BI.

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Userpilot

NOVEMBER 14, 2023

Omnichannel analytics enable teams to get a 360 view of user behavior at different touchpoints of the customer journey. In particular, it covers: What omnichannel analytics are Why it’s important to track How to implement your omnichannel analytics strategy Omnichannel analytics tools Let’s get right into it!

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Analytic Tools Data Visualization Customer Experience Onboarding KPIs 105

UX Planet

JANUARY 23, 2024

Master Google Analytics 4 for user behavior analysis, UX design optimization, and enhanced website performance to improve sales. Hi there, I was looking into Google Analytics 4 and found an article by Alice Emma Walker. If you know about Universal Analytics , it’s going away on July 1, 2024. It’s six years old.

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Mixpanel

JANUARY 9, 2020

In the age of data and analytics, we’ve come to believe that, with enough data, we can make smart decisions and become truly data-driven. But as the global data volume has gone from big to enormous, many businesses today find themselves thinking: What do we do with it? The “ABCs” of data.

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Indicative

FEBRUARY 25, 2020

Data is the most valuable asset of our time. Part of the challenge is that the language of data isn’t always intuitive to our very human minds. In this article, you’ll learn about a new genre of customer analytics capabilities that speak the language of people, rather than systems. The role of modern BI. The limitations of SQL.

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Mixpanel

APRIL 20, 2022

In another blog , we provided a look at how we implemented a product-led growth (PLG) strategy at Mixpanel from a data and analytics perspective. In this blog, I’ll pick up where we left off by walking through what we do with all of this joined data in BigQuery. Data structure for our Mixpanel project.

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Userpilot

JULY 24, 2023

Are you looking for Zendesk integrations to boost the efficiency of your self-service customer support? The article explores the best Zendesk integrations for: Customer support Customer feedback Productivity Email and social media communication Analytics and reporting Let's get right to it! If so, you’re in the right place!

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PMLesson's Ace the PM Interview

MAY 19, 2025

These are some of the most common data analyst interview questions. ✅ Verified : Celine Liu , Uber's former Global Analytics Lead, wrote this guide. Celine has conducted 100+ interviews across analytics, operations, and strategic roles. 🧠 Learn more : Check out our complete data analyst interview prep course.

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Mixpanel

AUGUST 10, 2021

In this interview, Tristan gives us his thoughts on the data stack of today and the hopefully improved capability and accessibility of tomorrow’s. Ask Tristan Handy what he thinks the future of the data stack will look like and what you’ll get in return is a history lesson. The data-analysis gaps of yesterday and today.

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Reveal

AUGUST 17, 2022

Reveal Embedded Analytics. Among all embedded analytics products on the market, Tableau is certainly one of the most popular BI tools for analyzing, visualizing, and working with data. Tableau has been helping businesses to transform raw data into valuable insights for more than 16 years.

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Userpilot

JUNE 27, 2024

Embarking on a career as a customer insights manager involves a combination of education, skills development, and practical experience. This guide will provide you with a comprehensive overview of the path to becoming a successful customer insights manager. Let’s dive in!

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Mixpanel

AUGUST 11, 2020

From understanding the analytics landscape to mapping capabilities with KPIs and integrating new tools with your current stack, we know that choosing a product analytics solution can be overwhelming—not to mention, time-consuming. How is Mixpanel different from marketing analytics tools like Google Analytics?

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Userpilot

JULY 21, 2024

TL;DR A business intelligence (BI) analyst is a data specialist who helps businesses translate raw data into actionable insights. Many successful BI analysts have transitioned from other fields by demonstrating their passion for data and acquiring the necessary skills through alternative routes. Let’s dive in!

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Mixpanel

FEBRUARY 17, 2022

When it comes to the four pillars of product analytics maturity , collaboration is the part we on Mixpanel’s Customer Success team are asked about the most: “How can we improve our collaboration?” ” “How do we improve data sharing between teams?” ” “How do we create a data culture?”

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Userpilot

JULY 24, 2024

Whether you’re looking to deepen your expertise, stay updated with industry trends, or find practical tools to enhance your workflow, the right resources are essential for continuous growth and success. Looking to leverage product data for insights? Consider Userpilot for its engagement features and analytics capabilities.

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Mixpanel

MAY 8, 2023

For marketing teams focused on getting more user traffic and signups, Google Analytics has been the tool of choice. But with customers spending more time researching and buying online, websites and product experiences are converging to accommodate customer needs, and the scope of analysis for most marketers is increasing.

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Userpilot

JUNE 30, 2024

TL;DR A product analyst is a professional who conducts product research , analyzes, and interprets such data to make accurate decisions about the product. Product analysis involves two major things: the product and the data. Looking into tools for product analysts? Let’s dive in! Product Analyst. Senior Product Analyst.

Data Visualization 52

Data Visualization Analytic Tools Research Software Reporting Tools 52

PMLesson's Ace the PM Interview

APRIL 29, 2025

Below, we discuss how to prepare for and ace your data analyst interviews. ✅ Verified : Celine Liu , Uber's former Global Analytics Lead, wrote this guide. Celine has conducted 100+ interviews across analytics, operations, and strategic roles. She led the creation of our complete data analyst interview prep course.

Data Visualization 52

Data Visualization Technical Review User Testing Analytic Tools 52

Amplitude

NOVEMBER 12, 2019

Whether the pricing model is monthly, yearly, or otherwise, subscription-based pricing models keep revenue relatively predictable. Product analytics help you uncover important insights to answer questions including what is your product’s key activation event that results in longer user retention? opportunities).

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Mind the Product

MAY 13, 2019

An inspiring vision should help people understand how their work contributes to individual users, by explaining what your product or service aims to do for users. Architecture and developer tooling : we’ve built tools and abstractions so that most engineers don’t need to worry about infrastructure (e.g.

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Userzoom

NOVEMBER 27, 2019

Democratizing UX: how to spread user research education and insights throughout your organization. We wanted a way to utilize the valuable insights and interest in the marketplace effectively for our product team. How To Run Research In Agile Sprints By Democratizing It Across Teams [ebook]. Download the library.

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Amplitude

SEPTEMBER 25, 2019

It is one thing to wax philosophically about “translating strategy”, “using data”, and “aligned autonomy”, and another thing to make it happen in the real world at a rapidly growing company. I found myself writing stories, pulling together some analytics, doing ‘normal’ Product Manager things.

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Usersnap

SEPTEMBER 9, 2021

Customer feedback refers to the information provided by your users on whether they’re happy with your product/service (or not). Plus, you’ll need to gather information on the overall trends as well as the product/service issues. “Feedback is the breakfast of champions.” – Brian Halligan, CEO of HubSpot.

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Usersnap

AUGUST 20, 2021

Well, you thought you had actionable insights, but then the end result was a big floparoo? It’s the voice, emotions, and insights of how your customers experience your product. You can collect customer feedback in a variety of ways: Messenger tools Social media Email. Better products and services. Why is it Important?

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Feedback Software Customer Feedback User Testing Data Visualization 52

Lenny Rachitsky

JANUARY 16, 2024

B2B SaaS equations A B2B SaaS business sells cloud-hosted software on a subscription basis (that’s what makes it software as a service—SaaS) to other businesses (that’s what makes it B2B). Examples include Snowflake, Slack, and Jira. B2B SaaS businesses typically monetize in one of two ways— per seat (e.g.

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Gainsight

JANUARY 4, 2024

By empowering customers to make the most of its platform, Popmenu demonstrates value well beyond being a service provider to its customers. Carie Buchanan, CXO, and Savannah Greene, Director of Solutions Marketing at Popmenu , shared their approach during our Essentials Business Review webinar.

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