Userpilot
SEPTEMBER 10, 2022
What’s product differentiation? What differentiation strategies can a product manager use to make the product stand out in a saturated market? Product differentiation is about highlighting the features of your product that make it stand out on the market. Mixed differentiation uses both objective and subjective criteria.
Johanna Rothman
JUNE 21, 2023
In product development, we often use the words, “user” and “customer” interchangeably. Here are my definitions: Buyers have the money to make a purchase decision for a product. Enterprise product developers often have “preferred” or ideal Buyers. Those developers seek the opinion of the ideal Buyers. (In
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Product Management University
AUGUST 15, 2023
It’s a logical question but the answer is a definitive no. You’ll build base capabilities that are an 80% fit for all customers, but if push comes to shove on resources, time and scope, the (20%) market specific features get priority so that you have something that’s more valuable, unique and differentiating in your key markets.
Johanna Rothman
MARCH 14, 2024
In product development, line jobs contribute to the products themselves, which means they contribute to revenue. Cutting overhead is definitely not personal—it’s all about how managers perceive an employee’s value. And I haven’t done any formal development or testing in a very long time.
Userpilot
MARCH 24, 2021
The product’s key differentiators or unique selling proposition. Product maturity and growth stage definitely feed into whether you’re starting with strategy or discovery, but it all leads to the same outcome – understanding what problem you are looking to solve and why. How do you set a product vision?
Roman Pichler
JANUARY 8, 2019
For revenue-generating products, you should also investigate if the product is still effectively differentiated: Do users have a compelling reason to choose it over competitors’ offerings? Unfortunately, the development effort took longer than expected. The post Tips for Rewriting a Digital Product appeared first on Roman Pichler.
Johanna Rothman
FEBRUARY 13, 2024
That allows me the most flexibility in my product development. However, too many organizations don't differentiate between what they need to ship as experiments and when to finalize the product. Not the customer and definitely not the organization. Then, I take that short form idea and develop that enough to run an experiment.
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