PMLesson's Ace the PM Interview

APRIL 6, 2020

Product marketing is one of the newest and most impactful roles within an organization. As a product marketing manager (PMM), you influence most areas of the organization including product, design, sales, support, and, of course, marketing. That degree doesn’t have to be in marketing, but it certainly helps.

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Product Marketing Technical Review User Testing Marketing 78

Sachin Rekhi

AUGUST 6, 2015

However I've seen too many startups use the lean startup methodology as an excuse to fly by the seat of their pants and shun almost any structure to their approach to iterating, validating, and finding product/market fit. Here is what I typically capture when initially documenting a startup's product/market fit hypotheses: 1.

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Userpilot

OCTOBER 13, 2022

Product parity should be avoided because such products are unlikely to disrupt the market and never command premium pricing. Product parity also limits your marketing and branding strategies. In fact, the only differentiator you can use to stand out from competing parity products is price.

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Product Research User Testing Feedback Software Research Software 98

Dear Strategy

MAY 26, 2020

On this episode of Dear Strategy, we answer the following question…. Dear Strategy: “What are the key elements to have in a successful strategy for a non-core product? The key to this answer has to do with the way you choose to define what a “non-core product” is. And what things should we avoid?”. Problem solved.

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Dear Strategy

OCTOBER 15, 2018

Dear Strategy: “What are the strategies that a Tech Product Manager can use to predict competitive movements, innovations, and/or changes in business strategy?”. . So, I would definitely recommend that you go back and refer to that episode if you have a chance. Dear Strategy: Episode 065. ###.

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The Product Coalition

JANUARY 4, 2021

The key to understanding which level you are at lies in understanding where your differentiation is?—?at at the product level, the solution level, or the problem level (that is, you are tackling a problem almost no-one else does). Each level requires a different marketing strategy. What about Facebook?

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Usersnap

JULY 11, 2021

Building your product, reaching product/market fit, hiring team members, doing marketing and getting your first customers on board. One-to-one communication: if you’re planning a strategy for your product launch, you put a lot of thoughts into your marketing activities and which channels you should handle.

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User Testing Customer Feedback Customer Experience Feedback Software 52

Intercom, Inc.

JUNE 3, 2021

And so, now’s the time to start thinking about accelerating our business strategies and grabbing the opportunities it brings. Now that the worst seems to be over, what exactly should your strategy look like? If the product isn’t in good shape, R&D needs to prioritize getting it up to speed before focusing on the next thing.

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The Product Coalition

MARCH 7, 2023

The skill of running effective user interviews is key to defining your target users, finding product-market fit , growing your product, figuring out what to build next — or just simply understanding how users perceive your product. It can be super refreshing and fun to talk to real people who use your product.

User Testing 119

User Testing Customer Feedback Customer Experience Data Visualization 119

BrainMates

FEBRUARY 12, 2020

A two-tier definition of market-driven Product. Here’s two different ways of describing it: A “Firm’s policy or strategy guided by market trends and customer needs instead of the firm’s productive capacity or current products.” How to differentiate your Product.

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Product Innovation Educators

JANUARY 13, 2020

She currently leads Product Management at Obo, where she is working on agile product management software that aims to reduce the high failure rates for new products. Before Creative Cloud, we had a product called CS Live, which was a total failure. The Creative Cloud was a definite risk.

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User Testing Product Research Marketing Research Software 85

Usersnap

SEPTEMBER 12, 2023

First let’s clarify some definitions. A pricing survey is a research method using surveys to obtain information that will drive your pricing and packaging decisions for your product or service. Discounts Many companies use discounts as part of their acquisition strategy. How and who should take care of the pricing strategy? “To

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Product Research User Testing Research Software Feedback Software 52

Haines-Group

OCTOBER 30, 2023

By contrast you might specify that a rating of 8-10 means that: the feature will impact most of your customers, delivering high value that is tied to key business strategies. Discuss with all the relevant stakeholders, get consensus, and make a reference chart of these rating definitions. These are few and far between.

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Intercom, Inc.

NOVEMBER 25, 2019

Five years ago I wrote about how product strategy means saying no – you must ruthlessly protect your product from feature creep. . Saying no, however, is just one part of a successful product strategy. ” Unique activities : Find the differentiators that make sense for you. Des: But not in conflict.

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Product Strategy Strategy Research Software User Testing 187

People-First Product Leadership

MARCH 10, 2024

Subscribe now What is product sense At a high level, product sense is understanding what makes for a high-quality product for your customers (empathy) and having strong, validated opinions about what solutions will be successful (creativity). How do you identify and interpret key data points to achieve product-market fit?

User Testing 59

User Testing Product Research Customer Feedback Research Software 59

Product Management Unpacked

AUGUST 8, 2018

Finally, the product management software organization Pendo in their State of Leadership report states that 44.7% of product managers report to the CMO (the most), while 6.7% report to ‘Product’ (the least). I believe that product management and especially product marketing ARE marketing roles first and foremost.

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People-First Product Leadership

DECEMBER 20, 2023

Today we wrap up the three part series on creating your strategy stack. Part 1, we covered the “why” behind creating a strategy stack, with a focus on establishing the organization’s Mission, North Star, and Vision. Part 2, we continued the organizational journey by defining the Strategy and Goals.

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Userpilot

DECEMBER 9, 2021

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. Product positioning allows you to identify your market niche. All those may influence their decision to invest in your product. Determine customer needs.

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Mixpanel

MARCH 11, 2024

And it definitely made you think when you read it. But just because Benn tells me his writing isn’t “useful” in the ways that most content marketing strategies would hope for, that doesn’t mean it doesn’t offer business value alongside its obvious entertaining and edifying values. Try it for free.

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Intercom, Inc.

JULY 28, 2022

In today’s episode, we sat down with Sanj to talk about scaling sales teams, what makes a great salesperson, and strategies to deliver the best outcomes for your customers. If you focus on getting your talent strategy right by attracting, developing, and promoting the best talent, you have a really good foundation to be successful.

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Feedback Software Customer Feedback Customer Experience Weak Development Team 210

Userpilot

JULY 18, 2023

Apply these 7 retention strategies to reduce churn rates: Personalize user onboarding for different user segments. Differentiating the different types will help you track and reduce attrition with ease. Here are other metrics subscription-based companies should track alongside churn: Customer retention rate. Monthly recurring revenue.

User Testing 98

User Testing Feedback Software Data Visualization Customer Feedback 98

BrainMates

MAY 28, 2019

The Implement phase to build the designed solution and takes it to market. Product Strategy and Lifecycle Management : how to monitor and increase the return on investment after launch, including: Product performance : to monitor leading indicators to ensure the business gets benefits from the customer experience with the product.

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Framework Data Visualization Marketing Reporting Tools 74

Department of Product

MAY 22, 2020

Why Product Features Matter Product strategy, features and the value chain What outcomes are you trying to achieve? How does what we’re building align with the wider strategy of the business? Marketing It’s a similar story for product marketing. Feature factories care little about the answers.

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Feedback Software Customer Experience User Testing Customer Feedback 52

Userpilot

NOVEMBER 8, 2022

Your product go-to-market strategy is the final ingredient for any successful product launch. It is a small but prominent element that drives every other component of your marketing strategy. This article covers all you need to know to create a solid GTM strategy for your SaaS startup or B2B business model.

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The Product Coalition

JANUARY 20, 2020

He definitely could continue. As always, I urge you to analyze your situation and have a clear strategy for moving forward and growing your business. That’s why I am launching today a new service of strategy review ?—?allowing My free e-book “Speed-Up the Journey to Product-Market Fit”? —?an But he chose not to.

Technical Review 78

Technical Review User Testing Customer Experience Feedback Software 78

Userpilot

SEPTEMBER 4, 2023

Blue ocean strategy has become an increasingly popular business framework over the past two decades, especially in the SaaS industry. This article will provide an in-depth look at the blue ocean strategy, including its origins, core principles, implementation, and measurement of success. What is the Blue Ocean Strategy?

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Actuation Consulting

FEBRUARY 25, 2019

FOR <target market> A concise definition of the market segment. WHO HAVE <this problem> The problem statement indicating the underserved need or market gap. OUR PRODUCT IS <solution category> A generic name to help categorize the solution to the market. Looking Ahead.

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Userpilot

APRIL 7, 2024

TL;DR SaaS product managers oversee the entire product lifecycle from product strategy to development and decline. Step-by-step guide for the product management process Identify user needs with market research. Responsibilities of a SaaS product manager Perform market and user research.

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Userpilot

AUGUST 26, 2021

One of the factors that drive the success of SaaS product management is how aligned the product team is with the customer success team. Data-driven growth is an important element of SaaS product management because it can inform your product strategy and also provides you with evidence to back up your decisions.

Feedback Software 98

Feedback Software Analytic Tools Research Software User Testing 98

ProductPlan

MARCH 5, 2021

Yet, that wasn’t enough to have a product that stood out from a vast field of online meeting competitors. Through our customer discovery interviews, we learned that we could differentiate GoToMeeting with several innovative “features.” First, we made it the easiest-to-use product on the market. Use a visual roadmap.

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Userpilot

SEPTEMBER 4, 2023

Blue ocean strategy has become an increasingly popular business framework over the past two decades, especially in the SaaS industry. This article will provide an in-depth look at the blue ocean strategy, including its origins, core principles, implementation, and measurement of success. What is the Blue Ocean Strategy?

Analytic Tools 52

Analytic Tools Data Visualization Feedback Software User Testing 52

Product Management University

OCTOBER 13, 2023

While that definition doesn’t coincide with the purist view, let’s run with it since feature-date roadmaps are the rule these days rather than the exception. product management publishes a feature release schedule for every product. product marketing positions the value of those features for every product.

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Userpilot

JULY 27, 2022

Ever wondered why product lifecycle marketing is that important for SaaS? Every product goes through a life cycle from the moment it enters the market until the end. The marketing plan must include strategies for every phase of a product’s lifecycle to be successful. Product Life Cycle Stages.

User Testing 98

User Testing Feedback Software Analytic Tools Research Software 98

Roadmunk

SEPTEMBER 21, 2017

12 things about product-market fit. I really love this post because most PMs struggle to conceptualize product-market fit, since it varies from product to product. What distinguishes the top 1% of product managers from the top 10%? Author: Tren Griffin. Relentlessly resourceful. Author : Paul Graham.

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The Product Coalition

SEPTEMBER 2, 2019

The authors relied on their intuition or professionalism, and didn’t account for the most important factor in product creation?—?the the product/market fit. Everpix and Google Wave didn’t satisfy the market. And here, the 9-block strategy will come in handy once again. However, difficult doesn’t mean impossible?—?Steve

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ProductPlan

SEPTEMBER 27, 2020

So, each day, well-intended product teams across the globe rally behind delight as an outcome in their work, eagerly awaiting their customers’ reaction as a barometer for success. Getting Real about Customer Delight: The Strategy of Emotional Outcomes. The Diluted Definition of Customer Delight.

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The Product Coalition

JULY 25, 2018

In the early stages of growth, losing customers might indicate that you do not have a product-market fit. When you analyze the lifecycle of a customer’s relationship with your product/business, you will realize that churn can happen at any stage?—?early Losing customers can be detrimental to the growth of any SaaS business.

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