Messages that Matter

AUGUST 28, 2023

Messages that Matter Messages that Matter Thirteen out of seventeen Financial Planning & Analysis (FP&A) vendors have changed their positions since my last assessment conducted in May 2022. Only Kepion has done it right by sticking with the same unique position – “Planning your way” – for more than three years.

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Positioning B2B Agile Messaging 52

Userpilot

NOVEMBER 8, 2022

Your product go-to-market strategy is the final ingredient for any successful product launch. It is a small but prominent element that drives every other component of your marketing strategy. This article covers all you need to know to create a solid GTM strategy for your SaaS startup or B2B business model.

Feedback Software 98

Feedback Software User Testing Product Research Strategy 98

Product Management University

APRIL 8, 2024

Before we dive into those, let’s look at a few opportunities where product management teams can take a much stronger leadership role in the organization. Building a Market-Facing Product Management Discipline The definition of “market” has more than its share of ambiguities. On to strategy.

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Userpilot

FEBRUARY 20, 2020

SaaS companies have started to realize that their products should be the main driver of growth. This product-led growth flips the old marketing and sales rulebooks on their heads. Product marketing is a large part of this shift. Product-Led Growth. What a product marketing strategy involves.

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Feedback Software Research Software Product Marketing User Testing 89

Userpilot

MAY 31, 2021

The product marketing manager role has been growing steadily over the two decades: And no wonder – the exponential growth of the SaaS industry, combined with the Product-Led Growth trend created a lot more demand for (and awareness of) product marketing. What is product marketing?

Analytic Tools 97

Analytic Tools Onboarding KPIs Research Software Product Marketing 97

Userpilot

MAY 17, 2021

Are you tracking the right Product Marketing KPIs? With so many product growth insights available to every product marketer, it’s sometimes hard to understand which metrics are relevant and which you should be tracking to measure the success of your product marketing. What is Product Marketing?

Onboarding KPIs 98

Onboarding KPIs Analytic Tools Feedback Software Product Marketing 98

Userpilot

SEPTEMBER 1, 2021

Looking for some SaaS Product Marketing examples you could implement to drive growth for your product ? There are some best practices you need to follow when it comes to a SaaS marketing strategy that works – it's not enough to simply copy-paste what other SaaS companies are doing. Let’s jump in.

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Feedback Software Research Software User Testing Customer Feedback 98

Userpilot

SEPTEMBER 18, 2021

Aspiring product marketers – are you worried about nailing your product marketing manager job interview? Whether this is your first product marketing job or if you're moving to a new company, product marketing interviews can be intimidating. Let's get started.

Onboarding KPIs 98

Onboarding KPIs Analytic Tools Research Software Product Marketing 98

Product Management University

AUGUST 15, 2023

If product priorities are shaped by market segment priorities instead of individual product needs, aren’t the priority debates just shifting from products to markets? It’s a logical question but the answer is a definitive no. Definitely yes but it’s not as complicated as you might think.

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Product Management Product Manager White Paper Management 246

Actuation Consulting

FEBRUARY 25, 2019

A strong positioning statement is an important ingredient for success. In this post we share some tips for developing a well thought out positioning statement. What is a Positioning Statement? A well-crafted positioning statement brings together your overall value proposition with your positioning for a product.

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Positioning Differentiation Consulting Document 58

Intercom, Inc.

JANUARY 14, 2021

And so, in 2014, he founded Productboard , a product management system that incorporates customer feedback and insights to help product teams build better products. Use it to make better product decisions. Information from the front lines is critical when helping product decision-makers prioritize what to build next.

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Feedback Software Research Software Analytic Tools Product Strategy 225

Brian Balfour

JUNE 28, 2017

Building a great product is a piece of the puzzle, but it’s far from the full picture. There are great products that never reach $100M+. There are also terrible products by many people's definition that reach far greater than $100M+. It’s Not Just Product Market Fit The second “go-to” answer is product market fit.

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Product Marketing Marketing Framework Definition 111

Pragmatic Marketing

NOVEMBER 16, 2019

Laura Jones is head of product marketing at Uber and recently participated in an AMA on influencing the product roadmap via Sharebird , a place to see how people at top companies do product marketing. Jones maps Uber’s PMM team to the product management team, embedding one PMM into each program team.

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Reporting Tools Product Marketing Marketing Research Software 70

Pragmatic Marketing

NOVEMBER 16, 2019

Laura Jones is head of product marketing at Uber and recently participated in an AMA on influencing the product roadmap via Sharebird , a place to see how people at top companies do product marketing. Jones maps Uber’s PMM team to the product management team, embedding one PMM into each program team.

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Reporting Tools Product Marketing Marketing Research Software 70

Mixpanel

FEBRUARY 23, 2021

Table of Contents The problem with defining product-market fit In search of quantitative indicators of product-market fit 6 things about measuring product-market fit 1. With that in mind, product-market fit is a spectrum 4. Once you find product-market fit, it’s not static 6.

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User Testing Onboarding KPIs Product Research Startups 130

PMLesson's Ace the PM Interview

APRIL 6, 2020

Product marketing is one of the newest and most impactful roles within an organization. As a product marketing manager (PMM), you influence most areas of the organization including product, design, sales, support, and, of course, marketing. That degree doesn’t have to be in marketing, but it certainly helps.

Product Marketing 78

Product Marketing Technical Review User Testing Marketing 78

Userpilot

JULY 27, 2022

Ever wondered why product lifecycle marketing is that important for SaaS? Every product goes through a life cycle from the moment it enters the market until the end. The marketing plan must include strategies for every phase of a product’s lifecycle to be successful. Product Life Cycle Stages.

User Testing 98

User Testing Feedback Software Analytic Tools Research Software 98

Userpilot

OCTOBER 29, 2020

Product Marketing is a fairly new domain and the role of ‘Product Marketing Manager’ differs greatly from organization to organization. You may want to jump to a relevant section: Who’s a Product Marketing Manager? Product Marketing Manager’s Role and Responsibilities (depending on the company).

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Analytic Tools Feedback Software Onboarding KPIs Product Marketing 99

Product Management University

OCTOBER 11, 2023

Product management has set everyone else up for success. Product marketing now has a differentiating message to fill the pipeline. Customer on-boarding teams implement with clear customer outcomes as their target, and the product has no major deficiencies that delay the go-live date or the revenue meter.

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Product Research Feedback Software Differentiation Management 130

Product Management University

OCTOBER 6, 2020

In theory, and I emphasize in theory, the impact of a product led growth model should be very minimal on product management. For product marketing, it pretty much changes everything. What is Product Led Growth? The Impact of Product Led Growth on Product Marketing.

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B2B Customer Experience Definition Demo 147

Userpilot

SEPTEMBER 18, 2021

Aspiring product marketers – are you worried about nailing your product marketing manager job interview? Whether this is your first product marketing job or if you're moving to a new company, product marketing interviews can be intimidating. Let's get started.

Onboarding KPIs 52

Onboarding KPIs Analytic Tools Research Software Product Marketing 52

Userpilot

SEPTEMBER 18, 2021

Aspiring product marketers – are you worried about nailing your product marketing manager job interview? Whether this is your first product marketing job or if you're moving to a new company, product marketing interviews can be intimidating. Let's get started.

Onboarding KPIs 52

Onboarding KPIs Analytic Tools Research Software Product Marketing 52

The Product Coalition

DECEMBER 11, 2019

If you have that, it means you’ve managed to offer the market exactly what it needs or, in other words, achieved a product/market fit (PMF). What are the steps you need to take to identify your product/market fit? Let’s begin with the basics, and, first of all, understand the product/market fit definition.

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User Testing Data Visualization Product Marketing Product Research 89

Dear Strategy

MAY 26, 2020

On this episode of Dear Strategy, we answer the following question…. Dear Strategy: “What are the key elements to have in a successful strategy for a non-core product? The key to this answer has to do with the way you choose to define what a “non-core product” is. And what things should we avoid?”. Problem solved.

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Strategy Branding Construction User Testing 52

The Product Coalition

APRIL 11, 2019

Those of you who read our book already know her Elena is a Product Marketing Manager. Of course we know that this adorable lady is responsible for delivering the value of the product (that Dmitry comes up with) to the market, but not used to call her PMM. product development by received information from the market?

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Product Marketing Customer Experience Marketing KPI 69

Product Management University

JUNE 21, 2021

Here are three hurdles your product management team will have to overcome it it’s going to lead the charge on strategic direction. The Playbook: Product Management Strategic Direction: 3 Hurdles. Your Definition of “the Market” is One-Dimensional. It means understanding the market, period.

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Product Management Product Manager Healthcare Leadership 148

The Product Coalition

NOVEMBER 30, 2022

At times, it felt like what was needed was a true back to basics positioning, where we are educated in not only the definition of demand generation, but what the point of demand generation even IS. That’s how you find product market fit. Truth seeking. Responding. Rinse and repeat that… That’s how you get users.

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User Testing Customer Feedback Feedback Software Reference 117

Userpilot

MAY 1, 2024

The definition of ‘community’ may vary, but the underlying principle remains the same: to create a space where users feel connected to the product and each other, fostering a sense of belonging and loyalty towards the brand. Community building is a long-term strategy that requires careful thought. That’s understandable!

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Feedback Software Customer Feedback User Testing Customer Experience 102

The Product Coalition

FEBRUARY 11, 2024

The value assessment framework allows you to identify gaps in any of the value layers — definition, delivery, and perception. Photo by Iain Kennedy on Unsplash When I was a product lead at Imperva, there was a feature that engineering kept telling me required a rewrite. Some even need to be left untouched.

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Framework User Testing Customer Experience Definition 102

Userpilot

JUNE 9, 2021

Are you thinking about a career in product, but you’re not sure whether you should pursue Product Marketing or Product Management? To explain the difference in the simplest of terms: Product Managers build product features and Product Marketers promote them to their audience and users.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Product Research 52

The Product Coalition

FEBRUARY 4, 2023

The product strategy plays a critical role here. The definition of a product strategy is not the strategy of the product department. It’s a strategy that explains how the company is going to succeed based on the product. Are you ready to make the shift?

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Leadership User Testing Product Strategy Strategy 140

Gainsight

JUNE 13, 2024

These adoption barriers are natural because you’re asking your customers to fundamentally change how they learn and grow with your product. The good news is that with the right promotional strategy, you won’t face the same uphill battle as Percy Spencer, the inventor credited with inventing the modern microwave.

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User Testing Customer Experience User Friction Customer Feedback 52

Product Talk

APRIL 17, 2024

And product marketing as well. I definitely want to get into those conversations and that debate. That was definitely also holding my team back. I think teams often struggle to connect the dots between vision, strategy, and execution or opportunity space , right? The second one is product strategy.

Product Research 224

Product Research User Testing Data Visualization Research Software 224

Userpilot

JUNE 12, 2024

In this guide, we’ll provide an overview of typical growth product manager salaries, explore factors that can influence earnings, and share valuable resources to help you progress in your career. Data is your best friend : To truly nail product growth , all your strategies need to be data-driven because the numbers don’t lie.

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Research Software 52

Userpilot

SEPTEMBER 18, 2021

Aspiring product marketers – are you worried about nailing your product marketing manager job interview? Whether this is your first product marketing job or if you're moving to a new company, product marketing interviews can be intimidating. Let's get started.

Onboarding KPIs 40

Onboarding KPIs Analytic Tools Research Software Product Marketing 40

Dear Strategy

JANUARY 4, 2019

Dear Strategy: “How do I evaluate a job opportunity that moves me from SaaS products to on-premises products but is one of the CEO’s initiatives?”. . The first thing we need to do before answering the core of this question is to level-set on a few definitions…. Dear Strategy: Episode 072. ###.

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Strategy Technical Advisors Reference Definition 53

Userpilot

MAY 17, 2022

There will always be changes, updates, and improvements that need to be implemented to improve user experience and keep products competitive. We’ll cover some strategies that will drive product stickiness through continuous improvement based on user feedback. What are the types of product improvement?

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Feedback Software User Testing Product Research Customer Feedback 98