Pragmatic Marketing

DECEMBER 20, 2019

Patrick Cuttica , the privately-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Userpilot

SEPTEMBER 7, 2023

At the very least, a journey map will help you easily analyze and make data-driven decisions to improve the user experience. How to build a B2B customer journey map So, how do you build a journey map that helps you convert customers, find user experience improvement areas, and boost customer retention?

Analytic Tools 95

Analytic Tools Feedback Software Research Software User Testing 95

Userpilot

MARCH 23, 2023

TL;DR Marketing and sales teams have different goals, which is why they often have different data sources or metrics. Marketing teams may look at Google Analytics while your sales team will likely check their CRM platform. Every department in a SaaS company should be aligned with ongoing marketing campaigns and active sales funnels.

Analytic Tools 91

Analytic Tools Data Visualization Customer Experience Reporting Tools 91

Userpilot

OCTOBER 25, 2022

Product managers conduct primary and secondary market and customer research to find the target market and identify opportunities that existing products don’t satisfy. Market research, differentiation, and positioning are necessary to prepare for the product launch. Conduct market research. Identify opportunities.

Product Research 89

Product Research User Testing Customer Feedback Research Software 89

BrainMates

SEPTEMBER 4, 2023

Product-led growth is a go-to-market strategy that relies on using your product as the primary vehicle to acquire, activate, and retain customers. It’s also essential to understand how product-led growth differs from growth driven by marketing or sales functions. But what is it exactly, and how do we make it happen?

Data Visualization 52

Data Visualization Onboarding KPIs Customer Experience Customer Feedback 52

Userpilot

FEBRUARY 4, 2022

Creating a user persona will help you target the right prospects and later use the same data to segment your in-app marketing. The enterprise model: Succeeding with an enterprise sales model will require a sales team, outbound marketing, and enough capital runway to endure the long sales cycles. User persona example.

Feedback Software 95

Feedback Software Research Software Reporting Tools Onboarding KPIs 95

Userpilot

OCTOBER 8, 2021

By turning your product itself into a viral sales engine, these platforms take the pressure off traditional sales and marketing departments — and, of course, their associated budgets. Unlike traditional sales or marketing, product-led growth makes your app itself into the center of your marketing activities.

Analytic Tools 93

Analytic Tools Research Software Data Visualization Product Research 93

Userpilot

JUNE 29, 2023

Zapier, RollWorks ABM, Eventbrite, GoToWebinar, and Calendly are the top integrations for sales and marketing teams. It will let you personalize user experiences across different stages of the customer lifecycle and drive product adoption. Define audience segments for new leads who come from a particular marketing campaign.

Analytic Tools 52

Analytic Tools Reporting Tools Data Visualization Customer Experience 52

Intercom, Inc.

OCTOBER 13, 2022

The most powerful and configurable in the market with the best user experience, making it the easiest to learn and use, which we know is a big customer priority. Paul Adams: The market is changing, it’s unstable, and we’re all unsure what the next 12 months will hold. Third, a new visual bot builder.

Feedback Software 118

Feedback Software Events Data Visualization Customer Communications 118

Userpilot

SEPTEMBER 19, 2023

Product-led growth (PLG) flywheels are a framework for improving the product-led user experience by enhancing product usage instead of spending a fortune on marketing teams and sales-led growth. A product-led growth flywheel is a framework to drive SaaS growth through improvements in the user experience.

Data Visualization 103

Data Visualization Analytic Tools Customer Experience Reporting Tools 103

Userpilot

AUGUST 31, 2023

Customer acquisition marketing refers to the subset of strategies and activities within customer acquisition that focus on marketing techniques to attract and convert potential customers. Teams from Marketing, Demand Generation, Growth, Sales, Media Buying, and Customer Success are in charge of customer acquisition.

Research Software 93

Research Software Feedback Software Analytic Tools User Testing 93

Userpilot

JULY 24, 2023

What is SaaS marketing? We’re all familiar with the basics of SaaS product marketing such as attracting users to a SaaS product with a subscription business model. That said, there are key differences between a SaaS marketing strategy and standard digital marketing. Personalizing the user experience.

Analytic Tools 71

Analytic Tools Feedback Software Data Visualization Marketing 71

Userpilot

APRIL 7, 2024

Salesforce is the best user-tracking tool for sales and marketing teams. Sprout Social is the best tool for tracking user engagement across social media. Sign up for a free Userpilot demo today and reap the benefits of user-tracking tools! What should you look for in a user tracking tool? Customer profiles.

Data Visualization 88

Data Visualization Analytic Tools Feedback Software Reporting Tools 88

Intercom, Inc.

DECEMBER 20, 2018

As the co-founder of WebProfits , he’s led marketing strategy for the likes of Intuit, LinkedIn and Salesforce. You may remember him from his previous appearance on Inside Intercom, where he spoke about growth marketing for startups. Sujan: Mailshake is an outbound sales tool. For the most part, people use it for PR.

Outbound 151

Outbound Customer Experience User Testing Data Visualization 151

Userpilot

AUGUST 14, 2023

And the transition is already happening, as 88% of marketers think first-party data is more important now than a couple of years ago. But since most online advice is either generic or meant for ecommerce businesses, where can you begin as a product marketer working at a SaaS? It’s evident that businesses will start using it.

Data Visualization 91

Data Visualization Analytic Tools Feedback Software Customer Feedback 91

Intercom, Inc.

NOVEMBER 28, 2018

Sales and market intelligence. Sales and market intelligence tools. Sales and market intelligence tools help fill in the details so you can quickly make informed sales decisions. We can even hop on a discovery call, demo our product or schedule a follow-up meeting with high value leads while they’re live on our website.

Data Visualization 192

Data Visualization Analytic Tools Research Software Feedback Software 192

Intercom, Inc.

JANUARY 11, 2023

Successful companies nurture a variety of customer journeys and revenue streams, from inbound leads and self-serve users to sales-assisted campaigns and ABM. Understanding the different ways in which people want to buy software and aligning your go-to-market approaches accordingly. The first step towards driving product-led growth?

Customer Experience 118

Customer Experience Inbound User Testing B2B 118

Userpilot

JANUARY 19, 2022

Documentation guides can be tricky so here’s an article on everything you need to know about Userpilot integrations and how you can build better user experiences by sending data from Userpilot to your other apps. Get a demo and see how Userpilot could be a great addition to your product adoption tool stack.

Data Visualization 91

Data Visualization Analytic Tools Feedback Software Technical Review 91