Pragmatic Marketing

DECEMBER 20, 2019

Patrick Cuttica , the public-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Pragmatic Marketing

DECEMBER 20, 2019

Patrick Cuttica , the privately-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Usersnap

FEBRUARY 14, 2023

Whether you’re still validating your SaaS product idea or launching a new feature to an existing product line, thinking about your Go-To-Market Strategy is always relevant. In fact, iterating your strategy and improving each feature Go-To-Market plan as you grow and receive customer feedback is even more important. Let’s dive in!

Research Software 52

Research Software Feedback Software User Testing Product launches 52

Intercom, Inc.

AUGUST 27, 2018

In sales, it’s normal to spend hours rehearsing for an upcoming demo and fine-tuning the deck. Whether you’re dealing with an inbound or outbound lead, this is a softball question that helps uncover your prospect’s motivations for checking out your product. But when it comes to the discovery call, many of us assume we can wing it.

Product Research 150

Product Research Outbound Inbound User Testing 150

Business of Software Conference

NOVEMBER 16, 2023

Steli Efti , co-founder of Close , one of the most widely-used SaaS CRM tools on the market, shared his views on how software companies – even ones with particularly lean teams (Close.io They think they need to have massive marketing budgets and to cut out human exchanges with customers so they can expand more rapidly.

Research Software 52

Research Software Feedback Software User Testing Customer Experience 52

Intercom, Inc.

JUNE 21, 2018

I learned a ton from growing this business: about sales, about marketing, about how to run a company, and it’s been a lot of fun. For us, it was important to completely saturate the market. Is it transitioning from inbound to outbound sales? Max: For the most part, it’s outbound efficiency.

Outbound 183

Outbound Technical Advisors Weak Development Team Product Research 183

Intercom, Inc.

AUGUST 30, 2018

Picture this, your outbound sales reps reach out to a customer and direct them to your website to learn more. Personalization and practices like account-based marketing have provided great benefits to the businesses that have adopted them. For our customers already using our bots, they’ve seen 4x the typical engagement rates of email.

Feedback Software 132

Feedback Software Outbound Webinar User Testing 132

Userpilot

JULY 4, 2023

However, if done successfully, you’ll become the early market leader in a specific niche market before going on to dominate the mainstream market. Getting the right positioning, messaging, key features, and pricing is vital before entering the mainstream market. Book a demo now. What is the chasm?

Feedback Software 94

Feedback Software Analytic Tools Research Software User Testing 94

The Product Coalition

JULY 8, 2019

An insight into Product Marketing roles, responsibilities and KPIs after interviewing dozens of Product Marketing Managers. Everyone is hiring Product Marketing Managers (“PMMs”) and there is a great demand for expertise in this space, so read on for a strategic and tactical definition of “What is Product Marketing?”.

Data Visualization 60

Data Visualization Definition Product Marketing Reporting Tools 60

Intercom, Inc.

OCTOBER 9, 2018

A lot of our time and energy is spent trying to engage potential customers with outbound messaging. A large portion of our outreach process involves emailing a potential customer who has come though as a MQL or marketing qualified lead (someone who had left us their email address and shown an interest in Intercom).

Customer Experience 126

Customer Experience Outbound Messaging Demo 126

Userpilot

JANUARY 22, 2024

Book the demo! To close deals, they rely on outbound tactics and personalized 2-way interactions between the sales team and the prospective customers. Align customer success with other departments, like sales, marketing , and product, to ensure consistency and overall positive customer experience. Growth models.

Analytic Tools 96

Analytic Tools Feedback Software User Testing Customer Feedback 96

Userpilot

MARCH 23, 2023

TL;DR Marketing and sales teams have different goals, which is why they often have different data sources or metrics. Marketing teams may look at Google Analytics while your sales team will likely check their CRM platform. Every department in a SaaS company should be aligned with ongoing marketing campaigns and active sales funnels.

Analytic Tools 98

Analytic Tools Data Visualization Customer Experience Reporting Tools 98

Intercom, Inc.

JUNE 22, 2020

In-app messaging allows marketers to engage users at just the right time, to facilitate onboarding, share product updates, offer support, or promote relevant offers. Their ability to be leveraged for both web and mobile applications make them a key component of a cohesive marketing and support strategy. What is in-app messaging?

Feedback Software 235

Feedback Software Messaging User Testing Customer Experience 235

Userpilot

SEPTEMBER 7, 2023

Similarly, in large marketing teams, the head of marketing is responsible for buying marketing tools , but the people who actually use them are content creators, designers, social media managers, etc. For example, imagine an email marketing tool used by a SaaS company and an e-commerce shop.

Analytic Tools 104

Analytic Tools Feedback Software Research Software User Testing 104

Userpilot

FEBRUARY 4, 2022

Creating a user persona will help you target the right prospects and later use the same data to segment your in-app marketing. The enterprise model: Succeeding with an enterprise sales model will require a sales team, outbound marketing, and enough capital runway to endure the long sales cycles. The self-service model.

Feedback Software 98

Feedback Software Research Software Reporting Tools Onboarding KPIs 98

Intercom, Inc.

NOVEMBER 20, 2018

Define your marketing personas. To do this it is necessary to create marketing personas that represent your ideal prospect or match your ideal customer profile. It is important that these friendly connections represent the target persona market you have outlined, as otherwise, the feedback loop is likely to be weak.

Feedback Software 178

Feedback Software Research Software Startups Product Research 178

Intercom, Inc.

APRIL 3, 2018

As an outbound SDR, this approach has drastically reduced the amount of time it takes me to schedule demos, and also creates meaningful, personal engagement at scale. As sales trainer John Barrows once told us , our job is to create context around the content that marketing creates. From outbound to inbound.

Outbound 218

Outbound Inbound User Testing Research Software 218

BrainMates

SEPTEMBER 4, 2023

Product-led growth is a go-to-market strategy that relies on using your product as the primary vehicle to acquire, activate, and retain customers. It’s also essential to understand how product-led growth differs from growth driven by marketing or sales functions. But what is it exactly, and how do we make it happen?

Data Visualization 52

Data Visualization Onboarding KPIs Customer Experience Customer Feedback 52

Userpilot

OCTOBER 8, 2021

By turning your product itself into a viral sales engine, these platforms take the pressure off traditional sales and marketing departments — and, of course, their associated budgets. Unlike traditional sales or marketing, product-led growth makes your app itself into the center of your marketing activities.

Analytic Tools 98

Analytic Tools Research Software Data Visualization Product Research 98

Userpilot

OCTOBER 25, 2022

Product managers conduct primary and secondary market and customer research to find the target market and identify opportunities that existing products don’t satisfy. Market research, differentiation, and positioning are necessary to prepare for the product launch. Conduct market research. Identify opportunities.

Product Research 97

Product Research User Testing Customer Feedback Research Software 97

Intercom, Inc.

NOVEMBER 17, 2022

In today’s episode, we sat down with Alina to chat about starting a company from scratch, the importance of a marketing strategy that drives growth, and the perks of being remote-first. We also paid a lot of attention to market signals, and we went very bull-ish with no discount policy. Tackling marketing. But I was naive.

User Friction 118

User Friction Customer Experience Weak Development Team Travel 118

Userpilot

JUNE 29, 2023

Zapier, RollWorks ABM, Eventbrite, GoToWebinar, and Calendly are the top integrations for sales and marketing teams. Define audience segments for new leads who come from a particular marketing campaign. For instance, you can launch personalized marketing campaigns for customers who gave an NPS of below 7. out of 5 in G2.

Analytic Tools 52

Analytic Tools Reporting Tools Data Visualization Customer Experience 52

Bain Public

JANUARY 11, 2022

High-Level Strategic Baseline A high-level strategic baseline is a frequently revised document discovered collectively with leadership that covers the key foundational elements to steer growth, innovation and help stay abreast of changes in the market, industry, customers and competitors. The Enablement Team Next, we have the enablement team.

Onboarding KPIs 52

Onboarding KPIs Weak Development Team User Friction Customer Experience 52

Intercom, Inc.

MARCH 2, 2018

In the very early days of any SaaS business, you will employ numerous marketing tactics to acquire your first customers: blog posts, paid advertising, landing pages, hero videos, webinars, everything but the kitchen sink. I wrote our docs , hosted our webinars , created our help videos and managed our outbound messaging to customers.

Customer Experience 218

Customer Experience Marketing Webinar Demo 218

Userpilot

MAY 24, 2019

When we say software demo, what comes to mind? The truth is, until recently, software demos were simply a way to show off your product to interested prospects. Your marketing team will ask, ‘How can our product generate a demand flywheel?’ Why Your Traditional Software Demo Doesn’t Work.

Analytic Tools 66

Analytic Tools Demo Customer Experience Data Visualization 66

Intercom, Inc.

OCTOBER 13, 2022

The most powerful and configurable in the market with the best user experience, making it the easiest to learn and use, which we know is a big customer priority. Paul Adams: The market is changing, it’s unstable, and we’re all unsure what the next 12 months will hold. Third, a new visual bot builder. Pretty remarkable.

Feedback Software 118

Feedback Software Events Data Visualization Customer Communications 118

Userpilot

NOVEMBER 20, 2022

How do you design a marketing roadmap that structures your project and keeps your team organized through the marketing lifecycle? A high-level strategic plan is the life force of a successful product marketing campaign. It connects business objectives to your marketing efforts and covers every important detail.

Onboarding KPIs 98

Onboarding KPIs Roadmap Marketing Feedback Software 98

Userpilot

AUGUST 23, 2023

Insights into customer needs and customer pain points will guide your technology development while helping you refine your marketing strategies — offering a cost advantage over your competitors who’ll need to spend more on broad advertising campaigns. Get your free Userpilot demo today! Get your free Userpilot demo today!

User Testing 98

User Testing Customer Feedback Feedback Software User Friction 98

Userpilot

AUGUST 31, 2023

Customer acquisition marketing refers to the subset of strategies and activities within customer acquisition that focus on marketing techniques to attract and convert potential customers. Teams from Marketing, Demand Generation, Growth, Sales, Media Buying, and Customer Success are in charge of customer acquisition.

Research Software 105

Research Software Feedback Software Analytic Tools User Testing 105

Intercom, Inc.

APRIL 4, 2019

The second stage is treating growth as top of funnel marketing and layering on sales to open up profitable yet harder to reach segments. Stripe hit the market with such force that they could rely on a high-velocity, bottom-up distribution engine to give them the kind of traction other startups could only dream of. People are smart.

Weak Development Team 162

Weak Development Team Outbound User Testing Research Software 162

Userpilot

JULY 24, 2023

What is SaaS marketing? We’re all familiar with the basics of SaaS product marketing such as attracting users to a SaaS product with a subscription business model. That said, there are key differences between a SaaS marketing strategy and standard digital marketing. What is SaaS marketing?

Analytic Tools 83

Analytic Tools Feedback Software Data Visualization Marketing 83

Userpilot

JANUARY 26, 2024

TL;DR Product-led growth (PLG) is a go-to-market strategy where the product is the main driver of customer acquisition , adoption, and account expansion. To learn how to use Userpilot to implement the PLG playbook, book the demo! Product-led growth is a go-to-market strategy that prioritizes the product as the main driver of growth.

Analytic Tools 96

Analytic Tools Feedback Software Data Visualization User Testing 96

Userpilot

SEPTEMBER 19, 2023

Product-led growth (PLG) flywheels are a framework for improving the product-led user experience by enhancing product usage instead of spending a fortune on marketing teams and sales-led growth. Combining funnels and flywheels is the best approach (especially if you’re targeting multiple segments with your marketing-led growth).

Data Visualization 105

Data Visualization Analytic Tools Customer Experience Reporting Tools 105

Userpilot

APRIL 7, 2024

Salesforce is the best user-tracking tool for sales and marketing teams. Sign up for a free Userpilot demo today and reap the benefits of user-tracking tools! There is a sizeable catalog of tracking tools in the market that come with a ton of features and functions. Marketing analytics. Userpilot’s retention tables.

Data Visualization 100

Data Visualization Analytic Tools Feedback Software Reporting Tools 100

Intercom, Inc.

DECEMBER 20, 2018

As the co-founder of WebProfits , he’s led marketing strategy for the likes of Intuit, LinkedIn and Salesforce. You may remember him from his previous appearance on Inside Intercom, where he spoke about growth marketing for startups. Sujan: Mailshake is an outbound sales tool. For the most part, people use it for PR.

Outbound 151

Outbound Customer Experience User Testing Data Visualization 151

Userpilot

AUGUST 14, 2023

And the transition is already happening, as 88% of marketers think first-party data is more important now than a couple of years ago. But since most online advice is either generic or meant for ecommerce businesses, where can you begin as a product marketer working at a SaaS? It’s evident that businesses will start using it.

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Customer Feedback 98

Intercom, Inc.

NOVEMBER 28, 2018

Sales and market intelligence. Sales and market intelligence tools. Sales and market intelligence tools help fill in the details so you can quickly make informed sales decisions. We can even hop on a discovery call, demo our product or schedule a follow-up meeting with high value leads while they’re live on our website.

Data Visualization 192

Data Visualization Analytic Tools Research Software Feedback Software 192