Productside

MARCH 24, 2025

Productside | Product Management Courses & Training Refining Product-Market Fit and Scaling B2B SaaS Products Most startups dont stall because of bad ideasthey stall because they stop refining their product-market fit and what works. Everyones chasing the next AI feature or untapped market.

Analytic Tools 156

Analytic Tools User Testing B2B Weak Development Team 156

Product Management University

OCTOBER 22, 2024

About Product Management University Product Management University offers product management training for high technology companies in B2B and B2B2C in the areas of product strategy, product management, product marketing, presales product demos and customer success.

B2B 130

B2B Framework Product Strategy Strategy 130

Product Management University

JANUARY 22, 2025

If you want to make your products easier to buy, they have to be easier to sell. The most common mistake product marketers make with product positioning is they do it without regard for their salesforces ability to deliver it. Its less work for product marketing with better results. It goes without saying!

Positioning 130

Positioning User Testing Differentiation Product Marketing 130

Product Management University

FEBRUARY 12, 2024

If you’re looking to climb the product marketing career ladder faster, here are five things you can do that’ll accelerate your climb. Track Record of Year-Over-Year Product Revenue Growth Not to state the obvious here, but product revenue is always top the priority. I came into a product marketing role from pre-sales.

Product Marketing 147

Product Marketing Marketing Customer Experience Differentiation 147

Userpilot

AUGUST 1, 2024

Product marketing is the process of bringing a product to market, and a well-curated product marketing strategy is key to understanding customer needs and driving adoption. TL;DR A product marketing strategy is a roadmap for how a new product will be positioned, priced, and marketed.

Research Software 105

Research Software Analytic Tools Product Marketing Product Research 105

Lenny Rachitsky

NOVEMBER 24, 2024

Salespeople can’t replicate the passion, vision, and insights you can offer.

User Testing 123

User Testing Product Research Customer Feedback User Friction 123

Userpilot

NOVEMBER 29, 2024

We’re tasked with achieving product-market fit and driving growth, but we have no direct control over the people who build, market, and support it. Most new products never find their product-market fit. Understanding the product metrics Let’s have two products – A and B.

Onboarding KPIs 105

Onboarding KPIs User Testing Customer Experience Analytic Tools 105

Userpilot

AUGUST 5, 2024

The right product marketing messaging framework can dramatically change your product’s position in the market and your product management outcomes. Let’s explore: What a product messaging framework is. Product marketing manager persona example. You don’t need to code).

Messaging 105

Messaging Framework Feedback Software Research Software 105

Userpilot

JULY 29, 2024

Looking for the best product marketing campaigns to inspire your next project? We’ve curated 16 of the most innovative product campaigns from industry leaders like Userpilot, HubSpot, and Spotify, among others, that will spark your creativity and help you create campaigns that drive product growth.

Research Software 104

Research Software Feedback Software Product Marketing Reporting Tools 104

Userpilot

JUNE 11, 2024

Product marketing metrics are key for understanding and optimizing the performance of your product. They help you measure success, identify areas for improvement, and align your product management strategies with your overall business goals. Book a Userpilot demo to see how you can track all your metrics in one place.

Onboarding KPIs 102

Onboarding KPIs Data Visualization Product Marketing Customer Satisfaction 102

Userpilot

OCTOBER 31, 2024

Improves product-market fit through actionable insights. How to build a product analytics strategy? Building a product analytics strategy ensures you’re collecting data and using it effectively to solve real problems. Book a demo today and discover the full potential of your data.

Data Visualization 105

Data Visualization Analytic Tools Reporting Tools Onboarding KPIs 105

Userpilot

JULY 10, 2024

Businesses invest heavily in product marketing through webinars, blog posts, and video content for a reason – it gets them notable results. If you’re looking to start or improve your SaaS product marketing strategy, this is the article to read. If you want to know more, book a demo now !

Analytic Tools 98

Analytic Tools Feedback Software Research Software User Testing 98

Userpilot

SEPTEMBER 4, 2024

Userpilot is a product growth platform that you can use to collect, visualize, and analyze user behavior data in custom dashboards. Book the demo to learn more! Try Userpilot and Take Your Product Growth to the Next Level Get a Demo 14 Day Trial No Credit Card Required What are vanity metrics and how to identify them?

Data Visualization 105

Data Visualization Onboarding KPIs Analytic Tools Feedback Software 105

Userpilot

MAY 30, 2024

Overlapping responsibilities and conflicting priorities are just a couple of the many friction points between product managers and product marketing managers – leading to inefficient workflows and potential product failures. Book a demo to learn about its engagement, feedback, analytics, and self-service features.

Data Visualization 103

Data Visualization Analytic Tools Feedback Software Reporting Tools 103

Product Management University

DECEMBER 11, 2024

Our Training Courses Before AI The goal from inception was to make sure our clients walked away knowing exactly how to apply the best practices of our framework to their specific products, markets, business model and the culture of their organization such that they knew what good looked like for their unique circumstances.

Product Management 130

Product Management Product Manager User Testing Management 130

Product Management University

SEPTEMBER 11, 2024

More information can be found at [link] Product Strategy Explained in Practical Terms About Product Management University Product Management University offers value skills training for high technology companies in B2B and B2B2C in the areas of product strategy, product management, product marketing, presales product demos and customer success.

Product Management 264

Product Management Product Manager User Testing Technical Review 264

Userpilot

OCTOBER 16, 2023

Like any form of analytics, product marketing analytics is all about capturing key data and optimizing the customer experience using that data. Unlike marketing analytics which focuses on replicating marketing successes, product analytics focuses on improving the product. What is product analytics?

Data Visualization 105

Data Visualization Analytic Tools Onboarding KPIs Feedback Software 105

Userpilot

JANUARY 22, 2024

A product marketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. From initial launch to ongoing product management , this framework acts as a map towards sustainable growth. In this article, we dive deep into what a product marketing framework is and explore its essential components.

Feedback Software 105

Feedback Software Research Software Analytic Tools Product Research 105

Product Management University

MARCH 5, 2025

Don’t start with products, start with user jobs that most need improvement and product priority decisions will be a lot easier. Product Marketing This is where the magic happens. No fluff, no filler, just impact. Lets flip the scriptput customer value first, and everything else will become obvious.

Customer Experience 130

Customer Experience Workshop Positioning Product Marketing 130

Userpilot

AUGUST 10, 2023

In a dynamic and fast-evolving world, understanding where you can leverage automation is important: behavioral marketing automation is quickly becoming a valuable skill for product marketing professionals. As a product marketer, it’s your job to maximize customer lifetime value. What is behavioral marketing?

Analytic Tools 98

Analytic Tools Marketing Feedback Software Product Marketing 98

Userpilot

OCTOBER 19, 2024

Try Userpilot and Take Your Customer Satisfaction to the Next Level Get a Demo 14 Day Trial No Credit Card Required Why is customer satisfaction important for business growth? For example, when new users begin using your product, you can launch a welcome survey to understand their needs and tailor their onboarding experience accordingly.

Customer Satisfaction 111

Customer Satisfaction Customer Experience User Testing Feedback Software 111

Userpilot

MAY 21, 2025

With Userpilot, you can customize modals with visuals, copy, or even lightweight interactive demos. Its flexible enough to support any kind of product tour experience, whether youre onboarding or highlighting a key flow. Customize modals for product onboarding with Userpilot. Create better product tours with Userpilot!

Analytic Tools 101

Analytic Tools Feedback Software Data Visualization Product Research 101

Product Management University

JANUARY 10, 2024

I learned a lot about product positioning long before I ever stepped into a product marketing role. I think of demos as verbal product positioning. When your demo ends with buyers saying nothing more than, “thank you for the informative demo,” you know the deal is in trouble! It was an aha moment.

Positioning 147

Positioning Research Software Healthcare Demo 147

Userpilot

APRIL 16, 2025

Poor data infrastructure slows productivity, delays improvements, and creates unnecessary dependencies between teams. Whether youre using Segment, Mixpanel, Amplitude, HubSpot, Intercom, or Google Analytics, Userpilot can pull in relevant data and push product usage events where theyre needed.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Reporting Tools 105

Userpilot

JULY 31, 2023

What does a product marketing manager (PMM) do? This is the question on the lips of many marketing professionals browsing through opportunities at tech companies. Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product.

Product Marketing 98

Product Marketing Onboarding KPIs User Testing Marketing 98

Lenny Rachitsky

MAY 11, 2025

Qureshi ( 05:10 ) Palantir’s unique culture and hiring ( 13:29 ) What Palantir looks for in people ( 16:14 ) Why they don't have titles ( 19:11 ) Forward-deployed engineers at Palantir ( 25:23 ) Key principles of Palantir's success ( 30:00 ) Gotham and Foundry ( 36:58 ) The ontology concept ( 38:02 ) Life as a forward-deployed engineer ( 41:36 (..)

Research Software 111

Research Software Feedback Software User Testing Data Visualization 111

Product Management University

JULY 10, 2020

If you’re going to build the products or features to create the solution, there is another level of detail that goes into defining the user scenarios (user stories) and the product requirements.

Marketing 241

Marketing Customer Feedback Workshop Positioning 241

Product Management University

JULY 30, 2020

The bottom line for product marketing and sales teams, especially when it comes to high-tech products, is to make complex products look amazingly simple. Convince buyers that it’s easy to be successful with your product, even if they only need 20% of the features. But if they’re not, you’re in big trouble.

Customer Experience 246

Customer Experience Workshop Positioning Reference 246

UX Planet

OCTOBER 28, 2024

Gather data on competitor products, market trends, and potential audience demographics. For example, “ How might we make the product more accessible for visually impaired users ?” Demo concepts : Make sure you validate if the ideas fit the user context ( user value ) and business context ( business value ) before moving forward.

User Testing 105

User Testing Product Research Data Visualization Research Software 105

The Product Guy

JUNE 20, 2019

It takes a village to successfully manage a product and as a product manager, you will become the central hub within your company for a lot of critical information about your products, market, clients, competitors and prospects.

Product Research 379

Product Research Feedback Software User Testing Technical Review 379

Userpilot

SEPTEMBER 4, 2023

To learn more about that and how its advanced segmentation feature can help you better connect with users, book a demo today. Book a Userpilot demo today to learn how we can help you better analyze your customer base and target specific portions of them with personalized messages. What is psychographic segmentation?

Product Research 104

Product Research Data Visualization User Testing Research Software 104

Product Management University

JULY 31, 2023

The product demo is usually the biggest hurdle to clear on the way to a signed contract. Answer RFPs – mostly the product sections. Create presentations to accompany product demos. Deliver product demos (verbal positioning) to support the sales process. Blaming losses on a bad demo?

Feedback Software 130

Feedback Software Consulting Engineering Technical Review 130

Userpilot

APRIL 30, 2025

Try Userpilot and Take Your Product Experience to the Next Level Get a Demo 14 Day Trial No Credit Card Required 3. Third Bridges product marketing manager, Dean Lindsay, credits Userpilots mobile capabilities as the main reason their team stuck with the platform. Create and customize mobile carousels in Userpilot.

Analytic Tools 97

Analytic Tools Feedback Software Data Visualization Customer Experience 97

Product Innovation Educators

JULY 3, 2023

A lot of companies are pumping out demos of AI passing the bar exam or creating a marketing plan in 30 seconds. Walmart tried a text-messaged-based commerce concierge service called Jet Black, which was an upscale product in select markets. 7:36] What part does artificial intelligence (AI) play in digital transformation?

Artificial Inteligence 282

Artificial Inteligence Leadership User Testing Feedback Software 282

Roman Pichler

JULY 6, 2021

Working with the product backlog: Stocking, prioritising , refining , and updating a backlog ; capturing product backlog items as user stories. Validating solution ideas : Using, for example, product demos , usability tests, and A/B tests.

User Testing 344

User Testing Product Research Weak Development Team Customer Experience 344

Userpilot

NOVEMBER 17, 2024

With the product usage dashboard, you can track user engagement metrics, popular pages and features, top interactions, trends, and even browser preferences. For example, you could track metrics based on product lifecycle stages. Actionable metrics should evolve with the product sales lifecycle to address different priorities.

Data Visualization 93

Data Visualization Analytic Tools Software Review Feedback Software 93

Product Management University

DECEMBER 7, 2022

‘Tis the season for giving, and that’s why we’re kicking off this holiday season with a free training seminar on the Customer Outcome Model and how product management, product marketing and sales can use it to meet the flattening economy head on. Product Portfolio Management Explained for B2B.

Seminar 130

Seminar B2B Demo Product Marketing 130