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Announcing our new four-part series on sales – The Sales Handbook

Intercom, Inc.

Today we’re publishing a brand new, four-part series on sales – The Sales Handbook. Modern buyers have hundreds, if not thousands, of choices, and selling to them is far more complex than scheduling a generic email cadence or relying on a few differentiated product features. The Sales Handbook is here to help.

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429: Innovation practices of the best companies – with Sally Kay

Product Innovation Educators

Lessons for product managers from PDMA’s Outstanding Corporate Innovators Award Every year the Product Management and Development Association (PDMA) recognizes an organization with the Outstanding Corporate Innovators Award (OCI). One of their key tactics was to develop an innovation strategy.

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The Secret Product Management Framework

The Secret PM Handbook

Agile development methodologies. It will differentiate you from a lot of product managers who cannot give you a concise description of what they do. ” video , from my (still in production) Secret Product Manager Handbook series. Let me know in the comments what you think about the Secret Product Manager Handbook.

Framework 302
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The Secrets of Highly Successful Sales People: Objection Handling

The Secret PM Handbook

And of course, if you have amazing features that are differentiating, you want to have stories about them as well. There are three key story types to develop: Stories that show why a particular objection turns out to be not that important to real customers. (“You Stories for objection handling.

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The Secret Product Management Framework

The Secret PM Handbook

Agile development methodologies. It will differentiate you from a lot of product managers who cannot give you a concise description of what they do. ” video , from my (still in production) Secret Product Manager Handbook series. Let me know in the comments what you think about the Secret Product Manager Handbook.

Framework 150
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People Don’t Buy Capabilities, They Buy Knowledge

The Secret PM Handbook

So a little bit of embedded knowledge can create a lot of differentiation. The other piece of good news is that defaults and knowledge provide differentiation in two ways. However, no (or very few) project management/collaboration/development tools actually support retrospectives directly. Chances are you’re not either.

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People Don’t Buy Capabilities, They Buy Knowledge

The Secret PM Handbook

So a little bit of embedded knowledge can create a lot of differentiation. The other piece of good news is that defaults and knowledge provide differentiation in two ways. However, no (or very few) project management/collaboration/development tools actually support retrospectives directly. Chances are you’re not either.