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Crafting Success: How Understanding Context Transforms Product Development

The Product Coalition

It is also good exercise when you live near a mountain. And this is where most products break — enterprise and consumer, professional and personal. Work through an exercise I like to call ‘what would change if…’. Develop a change plan with an aim for net zero impact. How would your user’s life look different?

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Everything You Need to Know About Creating User Personas for Enterprise Applications

UX Planet

Picture this: You’re a stakeholder in a company specializing in enterprise SaaS solutions, and your team is embarking on developing a new product. UX User personas are like detailed maps that guide the development of a product to meet specific user needs. The challenge? Understanding the diverse needs of your potential users.

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How we stay close to customers to create better user personas at Mixpanel

Mixpanel

When you’re deep in product development, it can be surprisingly easy to overlook who you’re making your product for. I’ve found a big piece of getting this right is keeping those of us on the development side as close to our customers as our support or sales teams. Here are a few ways we do it.

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A Day in the Life of a Product Manager: Consumer and Enterprise

PMLesson's Ace the PM Interview

In this post, an enterprise (IBM) and a consumer (Google) product manager describe a typical day in their life on the job. To add some color to this picture, two product managers from different fields–an enterprise PM from IBM and a consumer PM from Google–share a typical day in their lives. Here's a snapshot of my day.

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435: Hershey’s award-winning approach to innovation – with Charlie Chappell and Greg Coticchia

Product Innovation Educators

We decided to pursue the OCI award as a learning exercise and a moment of inspiration for the company. Everything for us starts with strategy—both innovation strategy and corporate and total enterprise strategy. In the application, we shared our enterprise strategy and specifically the significant role innovation plays in that.

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What is A Product-Centric Organization?

The Product Coalition

Once the product-based revenue potential is rolled up across the portfolio, an enterprise number emerges to share with leadership. Have your product strategy team lead an exercise to prioritize those opportunities based on the value both from the buyer/user perspective and revenue potential.

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Permission To Stay Focused

Mironov Consulting

  So the ratio of wants/needs/demands/ couldas/shouldas to actual development capacity is often 20x-50x.   My focus is on B2B/enterprise companies where sales cycles are long; attributing revenue to individual product improvements is challenging; and a few large deals have visibility up to the Board.