Lenny Rachitsky

APRIL 11, 2024

Before Cover, Todd oversaw product development for Facebook’s Newsfeed, Photos, and Groups. examples: Vanta, Lattice, Persona] Level two: Developing product-market fit. examples: Looker, Ironclad] Level three: Strong product-market fit, where the fish are jumping into the boat.

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Userpilot

DECEMBER 15, 2023

By screening your ideas before investing in their development, you reduce the risk of failure and can allocate resources to initiatives that satisfy customer needs and market demand. Common examples include market demand, customer willingness to pay , or scalability. The idea screening process starts with idea generation.

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Mixpanel

MAY 2, 2023

But here’s a little secret: More than half of our users today are actually on marketing teams. Product and marketing teams have to collaborate very closely to drive growth, especially when the goal is product-led growth (PLG). Traditional marketing analytics tools were built for just the web, but marketing channels have evolved.

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Userpilot

JUNE 27, 2022

What is developer marketing, and what is the point of it? As the name suggests, developer marketing is marketing to developers. In short, developer marketing is more than just capturing the attention of software developers and getting them to use your product. Let’s get started!

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The Product Coalition

OCTOBER 20, 2023

With AI technology, marketers can identify microtrends and even predict trends, saving time and resources through automated digital marketing services. The marketing industry is not immune to this digital transformation, as prominent brands are beginning to take advantage of the opportunities it presents. billion U.S.

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Userpilot

NOVEMBER 30, 2023

How do product managers identify market gaps? TL;DR Market gaps are the disparities between what customers need and want , and what the market can deliver. A market gap can be caused by missing functionality or poor user experience. A market gap can be caused by missing functionality or poor user experience.

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The Product Coalition

MAY 24, 2023

Casino Game App Development — An Ultimate Guide for Game Enthusiasts So the result is? The market is rapidly evolving and it is expected that the online gambing enterprise will reach $97 Billion by 2025. The market has seen a rise in demand for casino software developers due to the game’s worldwide appeal.

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Userpilot

SEPTEMBER 29, 2023

The product development process is part art, part science, and all important to the success of your SaaS. In this article, we've got a comprehensive review of the entire product development process. While product development describes the process of creating the product itself (i.e. What is product development?

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Intercom, Inc.

MAY 13, 2022

A marketing campaign is a well-planned and executed strategy for increasing brand recognition, engagement, sales, and/or customer loyalty. . There are many different types of marketing approaches that can be incorporated into a marketing campaign. Affiliate marketing, where you partner with another brand to market your products.

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The Product HQ

FEBRUARY 1, 2023

Curious to know how to advance your career as a long-term product manager as either s group product manager or principal product manager? While it is a senior position, there are numerous career paths, such as Group Product Manager (GPM) and Principal Product Manager (PPM). What Does A Group Product Manager Do?

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DevelopmentCorporate

JULY 2, 2021

The Software Equity Group’s Q1 2021 M&A Update & SaaS Public Market Update show continued record valuations for both on-premise and SaaS firms. The post Software Equity Group Q1 2021 M&A Update & SaaS Public Market Update appeared first on Development Corporate.

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Intercom, Inc.

SEPTEMBER 1, 2021

At Intercom, we believe the best products are built with the market in mind. That’s why some of Intercom’s first marketing hires were product marketers and why we’ve had a “seat at the table” from the early days of the company. . More and more, I see startups hiring PMMs as their first marketer ”. product marketing team.

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Userpilot

JANUARY 22, 2024

A product marketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. In this article, we dive deep into what a product marketing framework is and explore its essential components. In this article, we dive deep into what a product marketing framework is and explore its essential components.

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Userpilot

OCTOBER 15, 2023

How do you leverage product analytics marketing automation to boost customer acquisition, retention, and account expansion? TL;DR Product analytics marketing automation involves using product analytics to track product usage and customer behavior to develop automated marketing experiences. moment in the most direct way.

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The Product Coalition

MAY 5, 2022

The COVID-19 pandemic provoked a drastic increase in healthcare software development and use. Given the number of users who need intuitively understandable apps, developers pay attention to each aspect, including UI/UX design. Firstly, there are two large groups. these are just a few examples of what is popular on the market.

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Userpilot

AUGUST 29, 2023

What’s market validation in SaaS, and why is it important? This article also introduces popular market validation methods and explains how product teams can develop a solid validation plan! Prototype tests are good not only for market validation but also for usability testing. What is market validation?

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The Product Coalition

JUNE 28, 2022

Market research is the process of gathering information about your business's buyer personas, target audiences and customers. Market research also helps to provide a deeper understanding of the varying market factors, such as the nature of the market, the problems of the users, and the value of what you are building.

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DevelopmentCorporate

MARCH 13, 2022

The Software Equity Group (SEG) regularly publishes quantitative research on the software and SaaS market M&A activity. The impact of the market downturn can be clearly be seen across all categories of SaaS. The impact of the market downturn can be clearly be seen across all categories of SaaS.

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Mironov Consulting

OCTOBER 19, 2022

1] Dedicated Bug Fixing Teams Sometimes there’s a push to create development teams specifically to close out bugs and defects, especially after frequent outages or to address long-term system neglect.  Here’s my thinking. [1]  Here’s my thinking. [1] Bug fixers work in the same codeline as core engineers.  We

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The Product Coalition

JANUARY 11, 2023

Photo by Dylan Gillis on Unsplash Market research and user experience research (UXR) are often confused as being the same thing, but they are actually distinct fields with their own goals and methods. Market research focuses on understanding consumer behavior and preferences in order to inform marketing strategies and business decisions.

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The Product Coalition

FEBRUARY 17, 2022

There has been a significant 31% increase in IT outsourcing app development services in the past year, with the numbers still growing. You can find everyone at one place and hire front-end developers, testers, UI/UX designers, and group a team dedicated to your project.

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Userpilot

MARCH 9, 2023

Before you rush into creating a product thinking people will love it, it pays to perform a product-market fit analysis. This article examines why product-market fit analysis is important and how to gather insights into achieving a product-market fit by getting feedback and validating your idea. What is product-market fit?

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Userpilot

DECEMBER 6, 2023

Start implementing a dogfooding program by recruiting users from across the organization, especially those not involved in the product development. So it’s safe to say that dog food helps organizations develop their customer empathy and gain a deeper understanding of the ‘why’ behind their behaviors.

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Userpilot

JANUARY 18, 2023

With so many product marketing strategies floating around the SaaS world, it can be hard to identify the right one. In this guide, we’re going to go over what PLG marketing is and why it just might be the perfect approach for your business. Utilize viral marketing and product experiments to generate more word-of-mouth traffic.

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Userpilot

JULY 31, 2023

What does a product marketing manager (PMM) do? This is the question on the lips of many marketing professionals browsing through opportunities at tech companies. Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product.

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Userpilot

SEPTEMBER 14, 2022

In this article, we included the best tips and advice for product marketing managers (PMMs) on how to launch a product, along with various tips that can help your process go smoothly. Both Product Marketing and Product Management teams need to work together. Market Research. Product Development. Go-to-market strategy.

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DevelopmentCorporate

JANUARY 25, 2022

The Software Equity Group (SEG) regularly publishes quantitative research on the software and SaaS market M&A activity. The post Software Equity Group 2021 SaaS Valuation and M&A Trends appeared first on Development Corporate. The SEG SaaS Index contains dozens of publicly traded SaaS companies.

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DevelopmentCorporate

SEPTEMBER 18, 2021

The Software Equity Group (SEG) regularly publishes quantitative research on the software and SaaS market M&A activity. The post Software Equity Group August 2021 SaaS Index Update appeared first on Development Corporate. In August, median valuations declined to lowest in 2021.

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The Product Coalition

OCTOBER 13, 2022

Here are 10 great product books on pre-product market fit (pre-PMF)! ?? Plan your product: “story mapping” (Nielsen Norman Group) Often teams rely on lengthy requirements documents to move from a vision to a product. Eventually they run out of cash and shut down. Build a MVP: no readings Airbnb’s MVP was a Google sheet!

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The Product Coalition

FEBRUARY 3, 2022

How to Find Product-Market Fit “Main reason why most of the products fail is due to lack of product-market fit.” ~Dan Dan Olsen Product-Market Fit is inarguably one of the main factors deciding on product success or failure. But what product-market fit is, exactly? The market can consist of two crucial components?—?target

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DevelopmentCorporate

DECEMBER 15, 2021

The Software Equity Group (SEG) regularly publishes quantitative research on the software and SaaS market M&A activity. The post Software Equity Group November 2021 SaaS M&A Update appeared first on Development Corporate. The SEG SaaS Index contains dozens of publicly traded SaaS companies.

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DevelopmentCorporate

NOVEMBER 8, 2021

The Software Equity Group (SEG) regularly publishes quantitative research on the software and SaaS market M&A activity. The SaaS-only market has dramatically different performance than the overall market that also includes on-premise software. SEG offers its research for free.

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Userpilot

JULY 31, 2023

Looking to power up your retention marketing strategy? TL;DR Customer retention marketing aims to build quality relationships with customers to turn them into repeat buyers. Acquisition marketing focuses on gaining new customers and expanding market share. Use email marketing campaigns to bring back inactive users.

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Indicative

JUNE 1, 2020

If you’re on a marketing team at a gaming company, you need to prepare for this shift with insight into your full customer lifecycle from acquisition to product engagement. With marketing spend decreasing across the board due to COVID-related budget cuts, every dollar you invest needs to yield a clear revenue outcome.

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Product Innovation Educators

JUNE 21, 2021

A common question I am asked is, How can an organization speed up its product development? One way is what our guest is sharing with us today, the 3 Ps of Lean Product Development—Pipeline, Practice, and Process. His name is Steve Stucky, and he has over 25 years of experience applying lean product development. . 6:50] Pipeline.

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The Product Coalition

MAY 14, 2021

Market penetration strategies can be defined as an effort of increasing market share for current products or services of the firm by marketing activities. In fact, market penetration has never been an affordable strategy that might burn the company budget in a short time.

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freshtrax

JULY 19, 2023

Yanmar and btrax Team Group Photo at Anime Expo 2023 The original anime ‘未ル (Miru)’ tackles the theme of “confrontation and harmony between humans and nature” and is in line with Yanmar’s mission to provide us with “A Sustainable Future.” Predicted Anime Market Growth Worth $25.62 Interested in learning more about ‘未ル (Miru)’?

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