This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
The core focus of these activities is on thorough market research, continuous customer engagement, and strategic product development. Market Research As software product managers navigate the complex landscape of product development, market research emerges as a crucial first activity.
Summary of some concepts discussed for product managers [2:17] How did you get your start in developing medical products? I didn’t have any idea how to develop a product, but I saw a problem and came up with a solution. I noticed the Ford and Toyota engineers had different approaches to developing products.
How product managers are transforming innovation with AI tools Watch on YouTube TLDR In this deep dive into AI’s impact on product innovation and management, former PayPal Senior Director of Innovation Mike Todasco shares insights on how AI tools are revolutionizing product development.
How product managers can move from ideas to action Watch on YouTube TLDR In this episode, I speak with Atif Rafiq about how senior product leaders approach strategy development and execution. He has developed a systematic approach to problem-solving that forms the basis of his book, Decision Sprint: The New Way to Innovate into the Unknown.
Speaker: Hannah Chaplin - Product Marketing Principal & Steve Cheshire - Product Manager
Product roadmaps must focus on the "now" and allow feedback to inform the "later." These metrics allow your team to understand the product's progression and how customer feedback will inform it. Leveraging product data to assess true business value and make informed decisions. Tips and tricks to build products more efficiently.
Her path highlights how responsibilities evolve from hands-on product development to strategic business leadership, emphasizing the importance of continuous learning, vulnerability, and strong relationship-building skills. As a new product manager, Kim faced the common challenge of understanding her company’s technical landscape.
A Fresh Perspective on Product Development Anya challenged common assumptions about product development strategy. This approach has informed her success across different industries and roles, from retail to technology. This approach has informed her success across different industries and roles, from retail to technology.
Featuring an engaging discussion with Inis Hormann (Marketing Director Germany, Cepheid) and Steve Kury (Leadership Development Consultant, SHK Leadership Consulting), the session provided actionable insights for PMs at every level. Leverage Data: Use findings to guide decisions, reduce uncertainty, and inform future product iterations.
For example, the vision for a presentation tool like Microsoft PowerPoint or Google Slides might be “inform and inspire people.” A product’s target group and value proposition will change as it develops, grows , and serves a larger audience with more diverse needs. Its business goals are likely to change, too.
Speaker: Bronwen Rees, Author and Lead Product Designer at Xero
We all want a world where everyone has equal access to digital information, just as we want all online experiences to be equitable. Many in the UX space reiterate that “knowing your audience” is paramount to developing great user experience, and that empathy is the cornerstone of UX.
Recently, at Hemnet, Sweden’s beloved property platform, she led product development that drove a 130% increase in top line revenues, making it the growth engine of the business. Our guest is Francesca Cortesi, CPO and consultant for some of Europe’s multi-billion dollar brands and fastest growing businesses.
Listen to the audio version of this article: [link] Overview of the Matrix The Innovation Ambition Matrix, which was developed by Bansi Nagji and Geoff Tuff, considers the newness of the product on its horizontal axis and the newness of the market on the vertical axis. Using an incubator can help you with this.
At JCDecaux, I led the development of an information kiosk for airport passengers. The kiosks are interactive devices that provide concession, flight, point of interest and flight information to the passenger. Passengers can scan their boarding pass on the kiosk and obtain flight, gate and concession information.
To ensure everybody is clear on how the tool suite will develop over the coming years and the outcomes it should achieve, you create the portfolio roadmap shown in Figure 1. [3] So far, weve discussed what a portfolio roadmap is, what information it should contain, and how it directs the product roadmaps.
Speaker: Donna Shaw - Senior Product Manager & Eric Frierson - Director of Innovation for Public and School Libraries
Product management goes beyond product development; it involves nurturing a cohesive team. Master the art of communication for team success, informed leadership, and nurturing strong customer relationships Don't miss out and register now!
Coaches support individual growth and mindset development. When discovery does not inform decisions, it becomes a drain on team energy and trust. One-size-fits-all coaching often leads to disengagement or missed opportunities. Coaching and management must remain distinct : Managers drive performance and business outcomes.
Managing Uncertainty: The Zero to One Playbook From handling imposter syndrome to validating ideas quickly, Scott shares how he builds confidence while leading new product initiatives without waiting for perfect information. Why Listen to This Episode?
The product owner is accountable for “developing and explicitly communicating the product goal.” Scrum is a simple framework designed to facilitate the development of complex products. Such a goal aligns the stakeholders and development teams, and it directs their work. Figure 2: Sample Goals.
Does this include meeting selected target users and developing a deep understanding of their needs ? After all, a key prerequisite for developing a winning product strategy is the ability to empathise with users and customers. Strategy development will therefore continue to be a deeply human activity. See, for instance, [link].
Speaker: Jessica Hall, Product Strategy & Design Leader and Co-Author of The Product Mindset
Every step of the product journey is informed by research: what works, what doesn’t, what customers want, what they need. By developing product- and customer-focused Flywheels, you can uncover new insights, make better products, and invest in more meaningful research. March 2nd, 2022 at 11:00 am PST, 2:00 pm EST, 7:00 pm GMT.
For example, a product manager might determine the product strategy and one or more development teams might be tasked with executing it. Instead, strategy and execution have to be closely connected: The former should not only guide execution, but execution should inform strategy changes and help adapt the strategy.
The third row contains the most important information. For example, the guidelines I have developed for the GO product roadmap template directly apply to the roadmap in figure 1. Third, derive the right learning goals, put them on your learning roadmap and add the additional information. If that’s the case, then don’t feel bad.
You know, though, that it is impossible to add the feature to the development effort. The development team is struggling to implement the agreed features, and, as you know, we can’t push out the date.” If the answer is yes, then you should consider adapting the development effort.
While searching for a better way forward, Heather discovered the Productside Blueprintan outcome-driven approach to product work that emphasizes strategic discovery, lo-fi experimentation, and data-informed decision-making. Investigate With strategic context in place, its time to dig into discovery.
Ideation, discovery, research, and analysis all inform the development of a product strategy that evolves iteratively as the product team learns more about customers, their problems, and potential solutions. Develop a product strategy message. Apply frameworks to define product strategy. Effectively communicate product strategy.
Instead, you rely on the contributions and the support of the key stakeholders , the development team members, and possibly other product people who help you manage a large product. For example, the marketer has to create the marketing strategy, and the development teams have to design and build the product. Practise active listening.
Its consequently not only relevant to developing an initial offering ( MVP ) but also to achieving product-market fit and extending the product lifecycle. This stream guides the product discovery and delivery work and leverages development insights. Since then, its become one of the most popular product vision and strategy tools.
Core 4 pulls everything they’ve learned from working with thousands of teams into a single unified developer productivity framework. Laura Tacho is the CTO at DX , has taught over 1,000 tech leaders through her course on developer productivity metrics , and on the side is an executive coach for engineering leaders.
Lilac has over 20 years of product development experience in the telecommunications, consumer electronics, and medical devices industries where she has led cradle-to-grave product development efforts, and she holds 19 US patents. ” Compile all of that information. Defining use cases has a few challenges.
Speaker: Christian Bonilla, VP of Product Management at UserTesting
Join Christian Bonilla, VP of Product at UserTesting, as he reveals tips for taking ownership of the product vision to guide the development process. Use Product Management Today’s webinars to earn professional development hours! February 9th, 2022 at 9:30 am PST, 12:30 pm EST, 5:30 pm GMT.
Why market research is product managers’ secret ingredient for successful products Watch on YouTube TLDR Market research is a key part of product development and management. Chip digs into the world of market research, exploring why it’s important, how to do it, and how to use it when developing products.
The pace of product management has accelerated exponentially in recent years because of agile development and the relentless focus on metrics. Agile is a great software development methodology but it has consumed product managers to the point where they have almost no capacity to do product management. You’re done! It’s not AI.
These three areas are within my development team, with other stakeholders within the business and thirdly, and within the market. Development Team: Setting the rules and boundaries of communication . One of the first areas my mentor Brad and I discussed was how to get the most out of your development team.
By defining priorities rooted in market research, user insights, and business goals, PMs ensure that development efforts deliver meaningful impact. PMs must: Navigate ambiguous, high-stakes decisions with limited information. PMs are not mere “task managers”; they are the custodians of a product’s vision.
In this webinar, product-led growth pioneer Wes Bush will examine what the top PLG companies have in common, take an in-depth look at features and usage analytics, and explain how to use this information as the primary driver for customer acquisition, retention, and expansion. The important aspects of a great product-led strategy.
Applying the criteria will significantly increase your chances of creating a realistic, actionable product roadmap that clearly describes the value your product should create and that aligns stakeholders and development team members. Alternatively, don’t show any temporal information and remove the row. Specific : Make the goal—a.k.a.
This information empowers teams across your company to make informed decisions based on customer experiences and perceptions. Course evaluations are crucial for educational institutions, assessing participant satisfaction with course content and delivery methods, guiding curriculum development.
This hybrid approach offers tremendous potential for innovation, particularly in the early stages of product development. Their initial focus was on developing algorithms that could effectively analyze textual data and extract meaningful customer insights. However, these early efforts faced significant limitations.
So when our stakeholders and leaders are still expecting their specific solution requests, mandates, however it’s framed, that immediately starts to challenge the pilot teams who are working towards an outcome agnostic of the solutions that they might develop on the way. Let me give you information you might not have.”
Speaker: Ian Thompson, Head of Business Intelligence at King, and Zara Wells, Strategic Customer Success Manager at Looker
Product Managers looking to leverage data to make informed product design decisions can learn a lot from renowned gaming company King, maker of Candy Crush and many other games - even if their product has seemingly no overlap with games.
This episode is sponsored by PDMA, the Product Development and Management Association. Hershey offers a wide portfolio of products and numerous career development opportunities, so you have an opportunity to learn, grow, and develop into whatever you want to be. [4:47] We share a mutual respect for each other. Take action. [10:09]
OneSignal allowed her to design a pop-up that linked to a Typeform survey where she could get more demographic information and prioritize who she wanted to talk to. This meant that they could attach information like the user ID to the Typeform page and review it as part of the responses users provided.
We caught up with Teeba to learn more about how she mapped out a product’s revenue model and then used that to derive the product’s outcomes and how she used this knowledge to inform her job interviews and ultimately land a new job. Interested in developing your own revenue modeling skills? Come join us!
Listen to the audio version of this article: [link] What Information Should a Product Strategy Provide? Which benefits does the product create for the company developing and providing it? Say that I want to develop a product that helps people eat more healthily. Who are the users and, if appropriate, who are the customers?
It's quite a process for marketing teams to develop a long-term data management strategy. It involves finding a data management provider that can append contacts with correct information — in real-time. Not just that, but also ongoing data hygiene efforts to keep the incoming (and existing) information fresh.
We organize all of the trending information in your field so you don't have to. Join 96,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content