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How Digital Customer Education Can Win You More Business

Gainsight

Digital customer education has traditionally been tied to the post-sale stages of the customer journey—think onboarding and ongoing product adoption. Here’s how to win more business with digital customer education —and how it can help you stand out from the crowd in the increasingly complex business world. Very little.

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How to Perform A Product Feature Analysis

Userpilot

TL;DR Product feature analysis involves evaluating product features to understand their impact on user satisfaction and market performance. Review feature usage data. Best practices to help product managers perform feature analysis: Perform user research and analyze your competitors’ products to find market gaps.

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Drop the poker face: Why salespeople need to embrace authenticity

Intercom, Inc.

“The old world of sales was akin to a high stakes poker table” If you’ve tried shopping for software in the last two decades, you’ve likely experienced the old world of sales. This is largely due to a couple factors: Software buyers are more educated than ever before.

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10 Ways of Adding Value to Products in SaaS to Drive High-Margin Sales and Increase Profitability

Userpilot

Measure product value with two surveys – product-market fit surveys and net promoter score (NPS) surveys. Adjust your marketing strategy and positioning to ensure you’re promoting the true value of your product. Invest in customer education throughout the entire user journey. Product-market fit surveys.

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Product Management in Healthcare

ProductPlan

They range from gargantuan MRI machines to cotton swabs to the patient portal software for scheduling appointments. Regardless of their scale and scope, they’re all products with production schedules, marketing plans, sales teams, logistics specialists, and—in most cases—product managers. For those contemplating moving into the $4.3

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The 4 Types of Product Launches

ProductPlan

The most common product launches occur when a company debuts a new product into an existing market. There’s already an existing market being served with relatively similar products. This means the messaging and marketing focus on educating the market about what differentiates their new product from the available alternatives.

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Product Positioning Strategies For SaaS: Types and Examples

Userpilot

Product positioning strategies are not only a marketing tactic but a survival strategy. TL;DR Product positioning is about defining your product’s place in the market to attract customers and enhance brand identity. Conduct deep market research through surveys and interviews to understand customer preferences and market trends.