Differentiation Education Positioning Software Review 
Userpilot
JANUARY 23, 2024
Product positioning strategies are not only a marketing tactic but a survival strategy. In this article, we’ll go over product positioning definitions and their types, then go over our process for creating a product positioning strategy that gets positive user feedback. What is product positioning?
Gainsight
SEPTEMBER 22, 2023
Digital customer education has traditionally been tied to the post-sale stages of the customer journey—think onboarding and ongoing product adoption. Here’s how to win more business with digital customer education —and how it can help you stand out from the crowd in the increasingly complex business world. Very little.
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Nulab
SEPTEMBER 22, 2021
Competitive positioning is a way to assess the market, suss out your competition, and work out whether your offering is a viable means of making money. Research part 1: Qualitative research for competitive positioning. Any good positioning strategy begins with plenty of research. Define your competitive positioning approach.
Userpilot
APRIL 22, 2024
Review feature usage data. This type of analysis helps identify which features contribute positively to your product’s value and which might be redundant or underperforming. Niche features can be a powerful differentiator and build loyalty within that particular audience. Usability features. Power features. Niche features.
Userpilot
NOVEMBER 2, 2022
Adjust your marketing strategy and positioning to ensure you’re promoting the true value of your product. Invest in customer education throughout the entire user journey. Position yourselves as industry experts by offering additional resources and advice related to your niche, outside of product education.
Userpilot
JANUARY 30, 2023
Offering educational webinars showcasing the value of your product, like Userpilot. They're important for software development to get early feedback, but they usually don't stick around. Here, the marketing and sales team's job is to nurture the leads with educative content, valuable resources, and trust building.
Mixpanel
JANUARY 3, 2022
Engineers are always looking for ways to differentiate themselves. As data-driven product development continues to balloon in popularity, so does the need for accurate and sophisticated implementation of analytics tracking in software products. One of those niches that’s become more valuable in recent years: product analytics.
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