Business of Software Conference

JUNE 17, 2025

Services can fill gaps, act as a testbed for new products, and differentiate your offers. Be Strategic with Editions: When selling early, enumerate specific capabilities in the contract rather than selling a full “Enterprise Edition” at a low price. The Offering Model This defines what you are actually selling.

Data Visualization

Usersnap

DECEMBER 18, 2024

Incorporate icons to visually differentiate categories like “Bug Fix,” “Feature,” and “Improvement,” enhancing navigation. Generic Descriptions: Vague updates may fail to meet the expectations of enterprise users who require specifics.

Data Visualization

Userpilot

MAY 30, 2025

WalkMe: Best enterprise product tour platform for employee training across desktop and web. WalkMe Enables smart, logic-based product walkthroughs across web and desktop with full user segmentation, personalized paths, and in-app guidance for enterprise environments. Starts at $174/month for 2,000 MAUs. Mobile Smart Walk-Thrus). . #1

Analytic Tools

Reveal

JUNE 24, 2025

However, when that experience is embedded directly into your app, it becomes a true product differentiator. Role-Based Access and Data Governance Fine-grained permissions are essential, especially in multi-tenant, enterprise, or regulated environments. Conclusion Self-service BI has become an expectation, not a differentiator.

Embedded Analytics

Lenny Rachitsky

JULY 1, 2025

I’ll emphasize the consumer-facing experience rather than artist/label tools or enterprise solutions. Second, it positions Spotify within its competitive landscape, highlighting specific differentiators like recommendations and platform support.

Analytic Tools

Lenny Rachitsky

APRIL 20, 2025

Invest in understanding what truly differentiates your product—in AI, unique data (like Windsurf’s incomplete code states) can create moats that even companies with better base models can’t easily cross.

Software Review

Gainsight

JANUARY 23, 2025

In a world where businesses are shifting to subscription and as-a-service models, delivering real value to customers is the ultimate differentiator. Additionally, Gainsights ability to scale and support large enterprises underscores our position as a trusted partner for businesses of all sizes.

Research Software

UX Planet

JUNE 30, 2025

Research by IBM found that about 50% of enterprises in financial services have actively deployed AI, the highest of any sector. Key statistics include: Leading Countries (Enterprise AI) According to IBM’s 2023 Global AI Index , India has the highest level of AI usage among enterprises. 2024 has been a pivotal year for AI in U.S.

Data Visualization

Modus Create

JULY 24, 2025

The AWS Life Sciences Competency differentiates Modus Create as an AWS Partner with validated technical proficiency, regulatory alignment, and a strong record of customer success. AWS is enabling scalable, flexible, and cost-effective solutions from startups to global enterprises. initiatives to drive innovation and business growth.”

Technical Review

Reveal

JUNE 27, 2025

But your enterprise BI setup? Most enterprise business intelligence platforms were never designed for in-app use. Enterprise BI was historically designed for high-scale, centralized reporting. Embedded BI as a Strategic Product Decision Modern enterprise BI is more than reporting.

Embedded Analytics

eG Innovations

JULY 9, 2025

Business Unit or Team-based: Cost are allocated to teams, business units, or organizations within an enterprise. Tags can be used to differentiate and aggregate resources by cost center within an organization. Beyond simply collecting current costs for the month, eG Enterprise also collects the costs during each measurement period.

Data Visualization

Arkenea

MAY 8, 2025

Cost is a major differentiator. This depth allows companies to find highly skilled professionals not only in standard technologies but also in specialized areas such as Artificial Intelligence, Machine Learning, Blockchain, and enterprise software. Scalability is another area where India shines.

Research Software

Arkenea

AUGUST 5, 2025

Each solution represents a different approach to CTMS, from custom development to enterprise platforms to site-focused systems, ensuring comprehensive coverage of available options for different organizational needs. Best for organizations with specific requirements and dedicated implementation teams.

Research Software

The Product Guy

JANUARY 27, 2017

In our a recent live stream from one of our mentors of The Product Mentor , Krishna Madhuvarsu, lead a conversation around “Product Management in Startups vs. Enterprises”. Krishna believes in “Mobile and Social eating the world” and helps enterprise customers to make use of technology to increase their productivity.

Analytic Tools

Mind the Product

JANUARY 14, 2019

Not surprisingly, when you’re looking for customer validation for B2B products, there simply aren’t as many datapoints to draw from in enterprise product management as there are for consumer products. Aspiring enterprise product managers often tell me that collecting a robust customer sample is difficult. Educate the Customer.

Enterprise

The Product Guy

AUGUST 13, 2020

It was a mind expanding exercise and set a clear structure for me to rethink what is really the differentiation factor in our product. . The method to define what the core value and differentiation factor is very similar across business models and industries. In our daily life, there are so many products being used and promoted.

Product Manager

The Product Coalition

MAY 11, 2022

Finally, “ Building for Business: Product Management in Enterprise Software ” is a truly B2B-focused Product Management book, written by Blair Reeves (Salesforce) and Benjamin Gaines (Adobe) for “all the ones who aren’t part of the Silicon Valley startup bread”. But why is working in enterprise software now different?

Enterprise

The Product Guy

JUNE 18, 2020

Don’t make decisions solely based on competitors, but know who your competitors are, their differentiating capabilities, their shortcomings, and how to shed light on their shortcomings without ever talking poorly about a competitor. Knowing their differentiating capabilities can help you capture market share away from your competitors. .

Product Research

The Product Guy

OCTOBER 9, 2018

Management often believes that poor strategy can be made up by iterating/or pivoting execution, where operational expenditures are relatively low as compared to capital-intensive enterprises. Fortunately, I was paired with a mentor, Vikas Batra, who has several years of product management experience in enterprise telecommunications hardware.

Weak Development Team

Product Innovation Educators

MAY 24, 2021

He is the Head of Product Marketing at Narvar, an enterprise-grade customer engagement platform for retailers. A large enterprise has different needs from a small business, and they want different features. Large enterprises want a bundle of features, and higher pricing can increase their perception of value.

Product Research

Johanna Rothman

JUNE 21, 2023

Enterprise product developers often have “preferred” or ideal Buyers. Differentiate Buyers, Users, and Customers for Effective Product Decisions appeared first on Johanna Rothman, Management Consultant. (Consultants do this all the time when they sell workshops. Often, senior management is the Buyer.

User Testing

The Product Guy

JANUARY 18, 2018

All ideas were rated on some additional key criteria apart from financial gains/losses such as: customer value, regulatory requirement, ease of adoption, whether it was a differentiator for us in the market or not. Differentiator in the industry (On a scale of 1-5). 15% Differentiation. Expected ADV (Average daily volume).

Differentiation

The Product Guy

SEPTEMBER 27, 2016

The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. James builds products and services which delight customers and differentiate companies. View the live stream…. Better Products.

Research Software

The Product Guy

OCTOBER 25, 2016

The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. James builds products and services which delight customers and differentiate companies. View the live stream…. Better Products.

Analytic Tools

Mind the Product

MARCH 20, 2020

Communication, Melissa says, will be the make or break differential when it comes to making it into the C-Suite. It’s like a sprint towards the enterprise phase – increasing revenue and expanding at pace with a large amount of board interaction. Start today by asking yourself how your product relates to revenue or cost.

User Testing

Product Management University

MAY 24, 2021

Differentiation becomes easier now because your relevance quotient is much higher in your chosen markets versus horizontal-only competitors. It’s the easiest way to differentiate and not get forced into competing on price. Many companies go vertical as their products commoditize. ROI on The Product Management Maturity Model.

User Testing

The Product Guy

DECEMBER 6, 2018

Even within the features, the differentiation between must have, good to have and convenience use cases become blurred resulting in constantly changing scope, which added to the frustration of UX and development teams. I knew my users, but I struggled with defining the value proposition, and its competitive advantage. Better Decisions.

Reporting Tools

Product Innovation Educators

MAY 24, 2021

He is the Head of Product Marketing at Narvar, an enterprise-grade customer engagement platform for retailers. A large enterprise has different needs from a small business, and they want different features. Large enterprises want a bundle of features, and higher pricing can increase their perception of value.

Product Research

Intercom, Inc.

APRIL 6, 2022

For fast-growing and enterprise organizations, the ability to personalize customer communication in a way that’s scalable is business critical. In the last four years, Wayne and his team have experienced first-hand what it’s like to transition from a small startup to an enterprise organization.

Customer Experience

The Product Guy

APRIL 23, 2019

What differentiates you from others? The Product Mentor is a program designed to pair Product Management Mentors and Mentees around the World, across all industries, from start-up to enterprise, guided by the fundamental goals…. It is always good to do early problem validation. Doing so may not be easy, but it is also not impossible.

Product Research

The Product Guy

JUNE 15, 2017

if you recently discovered a new competitor that you think would be valuable for others to know about, or if you want to highlight how a potential new feature could be a differentiator for your company’s solution vs. others). Competitive analysis (e.g., Solicit feedback. At the end, recap any next steps and actions. Better Decisions.

User Testing

The Product Guy

JANUARY 5, 2017

The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. James builds products and services which delight customers and differentiate companies. View the live stream…. Better Products.

Analytic Tools

Product Management Unpacked

MARCH 5, 2019

Forty-nine percent ( 49%) of product managers said this is their biggest challenge, and when responses are added from enterprise software PMs, this figure jumps up to 62%. That means nearly two-thirds of enterprise product leaders are currently worrying about which product features are needed.

Reporting Tools

The Product Coalition

MARCH 23, 2022

With the actual definition of management as processing facts in differentiation to leadership, the emotional side and the caring for products and the team seams to fall short. Possible structure for large Enterprises To be clear: They have to communicate on eye level and have to communicate with one common wording internally and externally.

Product Manager

The Product Guy

MARCH 16, 2018

Because my products are in categories that aren’t particularly differentiated, this engagement alone also sets my products and brand apart from the competition. We then continued to meet with our customers and users for feedback on an ongoing basis and as part of our design sprints. More About The Product Mentor. Better Decisions.

Product Strategy

Intercom, Inc.

FEBRUARY 6, 2020

Since then, she’s helped grow the Udemy’s B2B SaaS arm to more than 5,000 enterprise customers, which include the likes of Pinterest, Adidas, and General Mills. Turning a sales objection into a unique differentiator. Rather than shying away from the marketplace, she embraced it as Udemy for Business’ unique differentiator.

Feedback Software

The Product Coalition

MARCH 18, 2022

Around that time, a healthy startup should have established: A solid team A great product/service with at least one core value proposition A base of loyal and highly satisfied customers Once the founder sees good traction with 50+ enterprise customers and/or thousands of users, they face a dilemma.

Customer Experience