Remove Differentiation Remove Enterprise Remove Finance Remove Strategy
article thumbnail

Revenue Goals are Not Company Strategies

Mironov Consulting

  (For fun, let’s call those things strategies.)   And possibly helpful to Finance, responding to investors’ demands for a hypothetical 2-year cash flow forecast.   ” And this is usually wrapped around an organizational ownership fistfight about who “owns” company-level strategy

article thumbnail

Product Marketing vs. Portfolio Marketing: Which One is Right For You?

Product Management University

For example, if you’re marketing the value of your “enterprise financial management” portfolio to hospitals, you’d communicate how it ultimately gives them a competitive advantage (better patient experience) via greater financial flexibility to execute their top strategic priorities. Here’s the difference. healthcare).

Marketing 147
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

CAC Payback Period: How to Calculate and Reduce It?

Userpilot

This metric helps SaaS companies choose the most effective customer acquisition channels , diagnose inefficiencies in customer retention strategies , and inform pricing decisions. Reveals inefficiencies in your retention strategies The CAC payback period can also reveal leaks in your customer retention funnel.

article thumbnail

Moving at the Speed of Demand

Product Management Unpacked

UPMC’s ability to respond quickly to market demands boils down to how its teams are aligned with its enterprise-level strategies – a primary focus of Claire’s role. Aligning product decisions with the business strategy is critical for long-term success of the product. To her, product strategy and marketing are very alike.

article thumbnail

Count The Digits

Mironov Consulting

But this crude method can help us differentiate ¥24M from  ¥60M, create some daylight between A$ 50k and A$700k, sort 2 lakh tickets from 80 lakh tickets.    To be useful, Count The Digits and similar heuristics fit into a larger framework where we have strong customer insights and thoughtful goals/strategies/OKRs.

article thumbnail

Finding Product-Market Fit – Expert Advice From Prowly’s CEO Joanna Drabent

Userpilot

Going global was difficult for Prowly, but after a year and a half, they found that their differentiating factor was catering to SMBs rather than enterprises. From the get-go, Joanna was responsible for managing and growing the company via strategy, sales and funding as well as cultivating the company culture. Design/Packaging.

article thumbnail

eG Innovations Signs Sole Distributorship Contract in South Korea with HCINFO – Q&A

eG Innovations

HCINFO offer competitive differential offerings through their strong engineering excellence and experience in building whole solutions leveraging best-in-class network, security, server, storage, software as well as infrastructure technologies. HCINFO has been an eG Enterprise distributor for the past two years.