Userpilot

JULY 24, 2023

Conduct market research to identify competitors and determine avenues for product differentiation. Craft your product positioning statement. Create a targeted go-to-market strategy for your launch plan. How to plan a successful product launch strategy? Next, analyze their product, brand, and marketing strategy.

Product launches 84

Product launches User Testing Product Research ChatGPT 84

Userpilot

NOVEMBER 30, 2023

Competitor analysis enables PMs to find areas where rivals fail customers and develop sound positioning and differentiation strategies. Industry events, like Product Drive , are an opportunity to catch up with the trends in the sector. Don’t know of any events like this? What are examples of market gaps?

User Testing 91

User Testing Data Visualization Feedback Software Research Software 91

Intercom, Inc.

JANUARY 24, 2023

Product vision is the critical bridge between strategy and execution. Market All business messengers had become homogenised, we needed to differentiate. Our major virtual launch event, New at Intercom, was six months away at the time. Most recently, we reinvented the Intercom Messenger. Our visual design needed modernization.

Vision 118

Vision Feedback Software Customer Experience User Testing 118

Userpilot

JANUARY 15, 2024

Creating a positive fintech customer experience for every lead who walks through the door of financial institutions is easier said than done. TL;DR The fintech customer experience helps neobanks, cryptocurrencies, and blockchain wallets differentiate themselves from traditional financial institutions.

Analytic Tools 77

Analytic Tools Feedback Software Reporting Tools Data Visualization 77

Userpilot

NOVEMBER 23, 2023

Many companies lack differentiation strategies and drive product development by copying competitors. To be actionable, a product strategy should focus on specific user behaviors that create customer value. An outcome-based roadmap removes such constraints and prioritizes delivering a positive change to users’ lives.

Feedback Software 89

Feedback Software Analytic Tools Product Research User Testing 89

Userpilot

OCTOBER 5, 2023

This metric helps SaaS companies choose the most effective customer acquisition channels , diagnose inefficiencies in customer retention strategies , and inform pricing decisions. Reveals inefficiencies in your retention strategies The CAC payback period can also reveal leaks in your customer retention funnel.

Feedback Software 95

Feedback Software Onboarding KPIs Analytic Tools Customer Experience 95

Product Innovation Educators

JULY 19, 2021

The study researches the factors that differentiate successful product teams from the rest of the pack. 10:03] Importance of strategy. Organizations with a clear view of their strategy found it easier to successfully pivot during the pandemic. Surprisingly, respondents were very upbeat and positive.

Product Research 105

Product Research Research Software Product Management Product Manager 105

Userpilot

OCTOBER 13, 2022

Product parity also limits your marketing and branding strategies. In fact, the only differentiator you can use to stand out from competing parity products is price. To do that, you need to use different differentiators like better quality, superior customer support , better customization, or greater usability.

Product Research 85

Product Research User Testing Feedback Software Research Software 85

The Product Guy

MAY 15, 2017

In a recent live stream from one of our mentors of The Product Mentor , Dustin Levy, lead a conversation around “Product Strategies for Non-Strategists”. He is passionate about Lean and Agile Product management, innovative business models and business and product strategies. Krishna Madhuvarsu Director of Product Strategy, Oracle Inc.

Analytic Tools 90

Analytic Tools Research Software Product Strategy CTO Coach 90

Userpilot

SEPTEMBER 14, 2023

Other data sources include product analytics, asking customer-facing teams, competitor analysis, and industry events. Industry events – attending conferences and trade shows allows you to stay up to date with the trends in your niche, network with potential customers, and gather feedback on your product ideas.

Product Research 80

Product Research Customer Feedback Data Visualization User Testing 80

Userpilot

APRIL 19, 2024

Dive into the Net Promoter Score definition to discover mirror customer sentiment and how it can help redefine your business strategy. At the core of strategies focused on customer satisfaction , the Net Promoter Score is widely used for measuring customer loyalty and customer satisfaction with your SaaS product.

Data Visualization 52

Data Visualization Customer Feedback User Testing Feedback Software 52

Userpilot

NOVEMBER 19, 2022

The benefits of embedding a product service management role in your organization include improved differentiation thanks to ongoing incremental innovation. During the development stage, their focus is on developing the product positioning strategy and preparing for the product launch. And never stop innovating.

Data Visualization 95

Data Visualization User Testing Research Software Feedback Software 95

Userpilot

SEPTEMBER 11, 2023

Whether you’re launching a new product or releasing a new feature/version of your product, this article will guide you through the different launch phases and help you create an effective product launch strategy. It involves market research, goal setting, and the development of your go-to-market strategy.

Product launches 99

Product launches Product Research Data Visualization Research Software 99

Userpilot

MARCH 6, 2024

A well-designed product funnel enables teams to evaluate and optimize their marketing strategy for more targeted and personalized customer engagement. It also helps organizations improve conversion rates and create a positive customer experience leading to higher satisfaction and loyalty. In practice, all 3 often overlap.

Analytic Tools 84

Analytic Tools Data Visualization Research Software Onboarding KPIs 84

Business of Software Conference

SEPTEMBER 1, 2023

Jason Cohen Jason Cohen will share his deep knowledge born out of building his own highly successful bootstrapped and venture funded businesses and advising hundreds of others, to show how you can build a practical strategy that is right for you. Join our friendly list for event updates, ideas & inspiration. Unsubscribe any time.

Data Visualization 52

Data Visualization Banking Customer Experience Framework 52

Usersnap

SEPTEMBER 12, 2023

Discounts Many companies use discounts as part of their acquisition strategy. How and who should take care of the pricing strategy? “To Hopefully, you have something that differentiates your product from the rest of the pack, but the amount of money you can charge is typically limited by the competitive price points in your space.

Product Research 52

Product Research User Testing Research Software Feedback Software 52

Gainsight

SEPTEMBER 22, 2023

Three ways: It creates a competitive advantage, positions you as a thought leader, and speeds up—and streamlines—the buying process. For example, what truly differentiates HubSpot from Klaviyo? Sure, they position themselves differently, and the feature sets aren’t carbon copies.

Education 52

Education User Friction Customer Experience Customer Feedback 52

Usersnap

JULY 26, 2023

In this article, we delve into the world of customer-focused companies, with the five customer-centricity examples—and we explore strategies that have won them consumer praise and undying loyalty. Key strategies and learnings from the top companies 5 best customer-centricity examples 1. What you can expect ?⤵️

User Testing 52

User Testing Customer Feedback Customer Experience Reporting Tools 52

Business of Software Conference

SEPTEMBER 1, 2022

Having created and dominated the online storefront market for SMBs, this was a key part of Shopify’s strategy to build a business to last 100 years. Positioning. With a rethought positioning, the sales teams was refocused on higher value sales and account management rather than winning initial business that would have been won anyway.

Enterprise 52

Enterprise Customer Experience User Testing Differentiation 52

Intercom, Inc.

APRIL 23, 2018

We are taking a number of steps to ensure compliance with GDPR, but now is the time to consider the entirety of your security and data privacy strategy, both in terms of how you build it and how you communicate it. What is a ‘privacy ecosystem’ and why it matters. You are only as strong as the weakest link in your privacy ecosystem.

Weak Development Team 220

Weak Development Team Systems Review Data Visualization User Testing 220

The Product Coalition

MARCH 7, 2023

This was an insight that I heard from many users, and although we had many features in our app that differentiated us from competitors, I developed a stronger understanding of why our users thought the capability to mix different players in the same bet, is a big differentiator, through this question.

User Testing 121

User Testing Customer Feedback Customer Experience Data Visualization 121

Userpilot

SEPTEMBER 14, 2022

Write a positioning statement- how is your product different? Go-to-market strategy. These personas will help guide your product launch strategy and ensure that you’re targeting the right people with your marketing messages. Write a positioning statement. Do you want to build awareness or signups? Market Research.

Product Research 83

Product Research Feedback Software Research Software Product Marketing 83

The Product Guy

JANUARY 18, 2018

I was able to identify how my business measured the value of an idea and associate a $$ amount to it, positive,negative or zero – depending upon whether the cost of the idea outweighed its projected earnings. Differentiator in the industry (On a scale of 1-5). 15% Differentiation. Expected ADV (Average daily volume).

Differentiation 100

Differentiation Product Research Data Visualization Customer Experience 100

Usersnap

SEPTEMBER 29, 2022

In 2022, the competitive strategy is not as much about analyzing the market opportunities but focusing on the satisfaction of customers. ⤵️ What are the levers of SaaS Growth Strategies? Types of SaaS Growth 5 steps to scale SaaS Growth, regardless of your competitive strategy 1. Create your vision and positioning 4.

Feedback Software 52

Feedback Software Research Software User Testing Customer Experience 52

Userpilot

SEPTEMBER 30, 2022

15+ strategies to offer seamless digital customer experiences and drive retention for your SaaS. If rewarded for getting involved, they’re more likely to stick around longer and talk positively about your product. Here are 15 proven ways and strategies to improve your digital customer experience.

Customer Experience 80

Customer Experience User Testing Data Visualization Feedback Software 80

PMLesson's Ace the PM Interview

APRIL 6, 2020

Product marketing is actually the function for which a traditional marketing degree most prepares you since it covers many of the core marketing responsibilities including messaging, positioning, pricing, and market research. For growth marketers, use ad and landing page testing to help product marketing by testing messaging and positioning.

Product Marketing 78

Product Marketing Technical Review User Testing Marketing 78

Business of Software Conference

AUGUST 10, 2023

He had hired Kyle Bazzy and Derik Sutton into sales and marketing roles and he felt the work they had done could offer significant differentiation in the market. The Results Autobooks started seeing positive results within 3 months of the new plan being put in place and have gone from 17 financial institutions under contract to close to 1500.

White Paper 52

White Paper User Testing Demo Customer Experience 52

Business of Software Conference

NOVEMBER 30, 2020

April Dunford // Ambient Strategy. Upcoming Events. This is a talk about positioning, but a little bit more about how you communicate your positioning or share your positioning. What they’re doing is they’re teaching for differentiation. They’re teaching for differentiation.

Research Software 64

Research Software User Testing Positioning Product Research 64

Gainsight

APRIL 18, 2022

At the time, there was a general reactive demeanor to CS, with too many people focussing on a particular or negative facet of an event, such as escalations, trying to link the number of escalations with growth or revenue directly. Rephrasing facts positively allows you to use data while partnering it with a narrative that you can control. .

Data Visualization 52

Data Visualization Technical Advisors Analytic Tools Customer Experience 52

Gainsight

JUNE 11, 2021

Major Takeaways: You can’t help others if you’re not in a position to help yourself. Nils shares what this word is and how, if you use it, will put you in a tremendous position of authority. You must ensure that the differentiation is clear. The impact will go beyond “Go-Live” events and affect churn, health scores, and LTV.

Reporting Tools 91

Reporting Tools Research Software Onboarding KPIs Data Visualization 91

Userpilot

JANUARY 31, 2023

Well, you could start by diving into individual feature engagement, or set up analytics to monitor specific events. Make sure you leverage multimedia techniques to give yourself the best chance of inspiring action (and delivering a positive experience). That’s a key brand differentiator. How do you break this down?

Customer Experience 86

Customer Experience Analytic Tools User Testing Customer Feedback 86

BrainMates

DECEMBER 12, 2019

For those companies that do this well it has a positive impact on their overall business success – through enhancing their brand (and hence sales) and through a greater ability to attract and retain talented staff. How do organisations benefit from having a mission-driven Product strategy?

Product Management 52

Product Management Product Manager Reporting Tools Weak Development Team 52

The Product Guy

APRIL 4, 2017

He is passionate about Lean and Agile Product management, innovative business models and business and product strategies. In this position, Dustin’s primary responsibilities include product portfolio management, new product introduction and product line strategy deployment. Felix Sargent Product Manager, Bloomberg.

Analytic Tools 107

Analytic Tools Research Software CTO Coach Development 107

Intercom, Inc.

APRIL 29, 2021

We recently sat down with Joei to chat about her new series, how to work unexpected new formats into your content marketing strategy, and balancing creativity with lead generation. So, I was approached to help build that organic content brand strategy about a year and two months ago. Don’t be afraid to try something different.

Marketing 118

Marketing Onboarding KPIs B2B Feedback Software 118

BrainMates

MAY 28, 2019

SnapComms solves internal communications challenges by improving the way businesses communicate with their employees when critical events impact their staff. Product strategy and roadmap : to intentionally plan what to do next to maintain product-market fit and extend the product life. Facilitating a market-driven way of thinking.

Framework 74

Framework Data Visualization Marketing Reporting Tools 74

Intercom, Inc.

OCTOBER 3, 2019

Speaking to us about email strategy and onboarding, Val broke down her winning strategies into a series of practically applicable tips. So I think that that entrepreneurial mindset was set in early and then reinforced by the career path I chose, moving in through theater and then into special events and then, eventually, into tech.

Onboarding KPIs 143

Onboarding KPIs Research Software Customer Experience Dashboard 143

The Product Coalition

NOVEMBER 16, 2020

You can find the first part here: Case study: what’s wrong with Soundcloud and what opportunity it misses I will be exploring how differentiating the content can: Allow a highly tailored experience across different areas of the product Help Soundcloud catch strategic opportunities while playing with their own strengths.

Product Research 82

Product Research Positioning Customer Experience Research Software 82