BrainMates

JULY 2, 2025

Real-life examples show how a freemium launch becomes a success story with the right structure, mindset, and tools like monday dev by monday.com Because in today’s product world, collaboration isn’t a nice-to-have — it’s a strategic advantage.

Product Research 40

Product Research Data Visualization Onboarding KPIs User Testing 40

UX Planet

JULY 17, 2025

For example, generating folders like simulator/ and models/ with formal class structures was great for clarity, but made simple changes feel unnecessarily complex when you just wanted to test a quick idea. Example “smart prompts” by stitch. The stock photos of the personas, for example, felt meaningful and visually pleasing.

Data Visualization 52

Data Visualization Analytic Tools User Testing Feedback Software 52

UX Planet

FEBRUARY 6, 2025

How toApply: In Branding/Marketing: Reference cultural touchstones, popular nostalgia or personalized messages for specific audience segments. In Product Packaging: Integrate a hidden message or amusing detail that rewards closer inspection. A sense of cohesion keeps the experience joyous rather thanchaotic.

Banking 71

Banking Data Visualization Customer Experience Feedback Software 71

Product Innovation Educators

FEBRUARY 3, 2025

Real-world examples like McDonald’s morning milkshakes, Snickers vs. Milky Way marketing strategy, and Bosch’s entry into the circular saw market demonstrate how understanding what customers are trying to accomplish (their “job-to-be-done”) leads to better product decisions and innovation.

User Testing 183

User Testing Product Research Research Software Customer Experience 183

UX Planet

JUNE 30, 2025

For example, Bank of America (US) announced its clients reached 26 billion digital interactions in 2024 (a 12% year-over-year increase), including 676 million interactions with its AI virtual assistant “Erica.” For example, Europe’s stricter regulatory environment (e.g., In the UK, NatWest’s AI assistant, “Cora,” handled 11.2

Data Visualization 67

Data Visualization Banking Reporting Tools Analytic Tools 67

TechEmpower - Product Management

JULY 24, 2023

Can you provide specific examples of different types of customers, what they need, and what the system will do for them? How will you differentiate from these? What are some examples of similar brands? For example, you might want to offer a discount to a given group to provide incentive. Who are the customers? Commenting?

Reporting Tools 208

Reporting Tools Analytic Tools Development CTO Coach 208

Crafty CTO

JUNE 18, 2025

The Sentry MCP is a really a great example of “yet another bit of context” for the IDE, and their thoughtful approach instructive. Cramer reinforced the message that we can’t just wrap our APIs as MCP tools, with the same endpoints and the same payloads. He considers Tool Discovery to be a huge differentiator for MCP.

Engineering 52

Engineering Software Review Artificial Inteligence Product Research 52

Intercom, Inc.

JUNE 22, 2020

In-app messaging is a key component of a strong customer engagement strategy – one that reaches users at the right place, at the right time, and is consistent across platforms. Here, we take a deep dive on in-app messaging – defining exactly what it is and how to make it work best for your customers. What is in-app messaging?

Feedback Software 235

Feedback Software Messaging User Testing Customer Experience 235

Userpilot

SEPTEMBER 30, 2024

What is a messaging strategy? A messaging strategy is a marketing framework /plan that outlines how your brand communicates its key messages and unique selling proposition to its target audience. Why should you have a solid messaging strategy? User persona example. Let’s look at how that’s done!

Messaging 111

Messaging Research Software User Testing Analytic Tools 111

Userpilot

JULY 16, 2024

Are you a SaaS product manager in search of product differentiation examples to inspire your differentiation strategy? In this article, we’ll explore the types of product differentiation strategies and go over cases of real-world brands that have used these strategies to drive product growth.

Differentiation 111

Differentiation Analytic Tools Research Software Feedback Software 111

Userpilot

JANUARY 3, 2022

When implemented effectively, in-app messages are a great way of driving user engagement in a timely, contextual and personalized manner. In-app messaging are the essential tool for SaaS businesses to easily communicate in-product with the user and: Onboard customers. What are in-app messages? Drive feature and product adoption.

Feedback Software 98

Feedback Software Analytic Tools Messaging Product Research 98

Userpilot

AUGUST 12, 2024

They may abandon the page if the messaging and positioning are confusing or contradictory. Anthony Pierri knows this, and after helping over 200 businesses improve their homepage, he’s hosting the talk “ How to Rewrite Your Homepage With Sharper Positioning & Messaging ” on October 8th. Register now. Book a seat.

Messaging 105

Messaging Positioning Data Visualization User Testing 105

Intercom, Inc.

SEPTEMBER 15, 2022

And when typing a message, there is a lot more room for ambiguity and misunderstanding, even when the interlocutors know each other well. Together, they’ll talk about the evolution of emojis, recent trends in business messaging, and how organizations can use emojis to build better relationships with their customers. Enter the emoji.

Messaging 129

Messaging Reporting Tools Research Software Data Visualization 129

Userpilot

AUGUST 3, 2022

Solid messaging strategies are the key to grabbing your audience’s attention and nurturing their interest in your product. But how you can create a really good messaging strategy that will support your product marketing goals? In this article, we’ll be discussing everything you need to know about messaging strategies.

Research Software 98

Research Software Feedback Software Messaging Reporting Tools 98

Userpilot

AUGUST 8, 2024

Crafting a winning product strategy is crucial for SaaS success, and finding the right product strategy example can provide all the inspiration you need. This article provides concrete examples of different product strategies employed by SaaS companies. There are 11 main product strategy examples in SaaS today.

Analytic Tools 105

Analytic Tools Feedback Software Research Software Product Strategy 105

Userpilot

JANUARY 20, 2024

How can message mapping support your company’s communication with customers and drive product engagement ? We also show you how to create a message map for your SaaS! Utilizing message mapping ensures all team members’ alignment in their communication across various channels. Let’s get to it! Book the demo!

Messaging 100

Messaging User Testing Research Software Analytic Tools 100

Intercom, Inc.

JULY 5, 2022

For example, here’s a system design diagram that we used to design our Articles product. For example, there’s no use sweating the visual design details if you’re not yet aligned on the system. The idea of modularity can be applied beyond UI components – here’s an example. .

Feedback Software 186

Feedback Software User Testing Product Research Data Visualization 186

Intercom, Inc.

JULY 29, 2020

Differentiating storytelling and personality in content is key for a few reasons. For example, a definitional post on in-app messaging will take a different approach than a post that seeks to impart an opinion or a new insight on the way in-app messaging should be done.

Data Visualization 271

Data Visualization User Testing Branding Customer Feedback 271

Product Innovation Educators

SEPTEMBER 2, 2024

For example, a product manager developing a new project management tool might conduct small group sessions with team leaders from different industries. Key Considerations in Value-Based Pricing Differential Value: Understanding what makes your product different from alternatives in the market.

User Testing 280

User Testing Product Research Market Research Research Software 280

Intercom, Inc.

SEPTEMBER 28, 2021

In the race for market share, startups try to close the gaps on incumbent companies, while incumbents try to build new, differentiator features. An example where we’ve committed to an industry-required feature is our recent HIPAA attestation , a critical standard for protecting people’s health data. Whoever does it fastest will win.

Feedback Software 249

Feedback Software Product Manager Product Management User Testing 249

Product Management University

OCTOBER 19, 2023

The new product is going to boost your differentiation in the competitive space. Here are a three examples of recent press release headlines for new products/features. With that as the backdrop, there’s a good chance all of your launch content and messaging follows the theme of the headline in the press release.

Product launches 264

Product launches Product Research Weak Development Team Vision 264

Pragmatic Marketing

FEBRUARY 25, 2020

When awash with data and metrics, it’s easy for a product marketer to overlook precision in using the language of messaging. Manickam’s team at Boomi, which specializes in cloud-based integration, API management and master data management, starts all messaging and positioning with the same framework. See below.).

Messaging 91

Messaging Research Software User Friction White Paper 91

Pragmatic Marketing

FEBRUARY 25, 2020

When awash with data and metrics, it’s easy for a product marketer to overlook precision in using the language of messaging. Manickam’s team at Boomi, which specializes in cloud-based integration, API management and master data management, starts all messaging and positioning with the same framework. See below.).

Messaging 91

Messaging Research Software User Friction White Paper 91

Intercom, Inc.

APRIL 26, 2022

For example, you can create messaging campaigns based on customers’ answers, personalize support content, and more. For example, 65% of social media users expect brands to respond on those channels, in the same way they would if they inquired on your website. Are they due to order a refill? Supercharge your support.

Customer Experience 219

Customer Experience User Testing Customer Feedback Feedback Software 219

Intercom, Inc.

JUNE 19, 2018

Tristan received an automated transaction message: his credit card was just used at a convenience store 20 mins away! Forward thinking companies are starting to make service a part of their product, with messaging at the core. Messaging is the dominant app on mobile, driving consumer interest in this channel.

User Testing 216

User Testing Reporting Tools Research Software Customer Experience 216

Userpilot

AUGUST 1, 2024

In this article, we explore the key steps product managers follow to create a successful product marketing strategy, including some successful real-world examples. You’ll also need to outline your product’s positioning and messaging, decide on a pricing strategy , and create a comprehensive go-to-market strategy.

Research Software 105

Research Software Analytic Tools Product Marketing Product Research 105

Product Innovation Educators

JANUARY 9, 2023

This is a branding and messaging issue. Storytelling can help you understand what is and isn’t working—what messaging or features customers want to know more about. Storytelling amplifies that message and gets it across to more people. I like the third one to be a little bit of a wild card that differentiates your company.

Branding 256

Branding Data Visualization Magazine Customer Feedback 256

Intercom, Inc.

FEBRUARY 11, 2020

These messages feel icky because the sentiment is belated and insincere. The mistake at the heart of the “We Miss You” message is that it represents the customer’s relationship to the business as personal, not commercial. It happens every day. Deep down we know that the business doesn’t really miss us.

Customer Experience 282

Customer Experience Onboarding KPIs Differentiation B2B 282

Product Innovation Educators

FEBRUARY 20, 2023

For example, how much do different segments care about the environment? For example, power users vs. lightweight users. For example, if we’re in the microprocessor chip business and everybody else’s chips are 2 GHz and ours is 3 GHz, we’re outperforming by 1 GHz. For example, power users vs. lightweight users.

User Testing 273

User Testing Product Manager Product Management Data Visualization 273

Intercom, Inc.

MARCH 21, 2018

The result is that differentiating yourself on product alone is harder than ever. For example, around the time Apple launched the iPod, MP3 players were a dime a dozen. Differentiation: In a crowded market, your features can help you stand apart from the competition. But SaaS has changed that. The problem was marketing.

Marketing 223

Marketing Customer Satisfaction Differentiation Banking 223

Intercom, Inc.

FEBRUARY 6, 2019

Following a significant project to better define our target customer segments, we now have clear, differentiated goals for each of those segments – as well as a deeper understanding of each segment’s needs and behaviors – to align our marketing strategy and activities around. 3 tips for a successful product launch plan.

Product launches 170

Product launches User Friction User Testing Customer Experience 170

Userpilot

MARCH 29, 2024

What do we learn from the best brand activation examples? In this article, we take a deep dive into the concept of brand activation and go over 13 great examples that will inspire you to create your activation strategy. This leads to improved brand awareness and differentiation from other brands. Let’s dive in!

Branding 105

Branding Analytic Tools Feedback Software User Testing 105

Product Talk

NOVEMBER 8, 2023

Product leadership coach Petra Wille became fascinated with the idea of Communities of Practice because in her experience, they were the differentiating factor between companies that had successful product orgs and those that didn’t. We started with her sending a message like, “Hey, it looks like you haven’t come to a community call.

Product Research 308

Product Research Research Software Books Analytic Tools 308

Userpilot

JUNE 11, 2024

Looking for interaction design examples to spark your creativity? In this article, we’ll explore ten exceptional examples spanning various industries and platforms. Common examples of interaction design include dynamic search page star elements in mobile apps, content animation, in-app gamification, etc. 5D: Behavior.

Data Visualization 100

Data Visualization Feedback Software Analytic Tools Research Software 100

Roman Pichler

JANUARY 8, 2019

Take Microsoft Office as an example. This requires some user research and product discovery work, for example, observing users and conducting problem interviews, as well as analysing any analytics data you may have available. Would a micro services-based architecture or machine learning be beneficial, for example?

Product Research 225

Product Research Customer Experience User Testing Analytic Tools 225

Userpilot

JULY 22, 2024

Let’s explore the steps to develop a solid positioning statement and some examples of successful brand positioning from other companies. Key elements include definition, target audience, key benefit, category, competitive advantage, and differentiation. Competitive positioning example of Userpilot and Appcues.

Research Software 103

Research Software Positioning Data Visualization Definition 103

Product Management University

OCTOBER 16, 2023

Here’s a simple example of portfolio positioning and how it makes your product positioning more strategic. Remember, your portfolio vision is the ultimate business outcome customers get from your portfolio, and that’s the key to creating a strategic value message for your portfolio. It sounds strategic.

Positioning 147

Positioning Product Research User Friction Differentiation 147