Remove Differentiation Remove Examples Remove Transportation
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Building Better Product Roadmaps: First Principles You Can’t Ignore

The Product Coalition

You’re rethinking transportation itself using physics as your guide. In the end, Telsa knew they wanted a car — a means of transportation for the masses — but a more sustainable, electrified one. For example, an outcome might be a faster login to an app for a specific feature. Moving a person from A to B quickly?”

Roadmap 110
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374: The one marketing communication framework product managers need to know – with J.J. Peterson

Product Innovation Educators

Studies have shown that the better the story (meaning the better it follows the rules), the more likely someone will see themselves in the story—that’s called narrative transportation. When an audience experiences narrative transportation, they are more likely to be moved to action. Guide: I totally get it.

Framework 236
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The Heart of Your Product Strategy: Selecting to Win

The Product Coalition

How to differentiate and build a competitive advantage that you can sustain and defend over time Photo by Pavel Danilyuk from Pexels Creating your product strategy is hard work. Public domain photo via Wikimedia They use the example of the Saturn car created by General Motors as a separate brand in the 80s.

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13 Brand Activation Examples From Famous Brands to Inspire You

Userpilot

What do we learn from the best brand activation examples? In this article, we take a deep dive into the concept of brand activation and go over 13 great examples that will inspire you to create your activation strategy. This leads to improved brand awareness and differentiation from other brands. Let’s dive in!

Branding 105
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Strategy Blocks: An operator’s guide to product strategy

Lenny Rachitsky

Uniqueness of levers: Assess if the levers can have a unique and differentiated experience as a result of being built by the team/company. As a hypothetical example, imagine if we were doing big “S” strategy work for a company plotting the future of transportation. One could imagine three distinct futures.

Strategy 121
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The 5 Most Lethal Mistakes in Product Development

BrainMates

Juicero is a widely mocked example of a product that provides no benefit. A wifi-enabled juice dispenser that pressed juice from single-serve packets – it is an example of a technology solution in search of a problem. Segway is a well known example of a “general purpose” product that no one actually needed.

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The Top 10 Deliverables of Product Managers

Sachin Rekhi

Here are three examples of vision narratives from companies we've all heard of: Amazon.com - Shareholder Letter, written by Jeff Bezos in 1997. For example, here is a video from 2016 that showcases the vision for SpaceX's Interplanetary Transport System which aims to bring the first manned crew to Mars.