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What Exactly is a Product Strategy?

Roman Pichler

Listen to the audio version of this article: [link] What Information Should a Product Strategy Provide? I like to think of the product strategy as a high-level plan that helps you realise your vision and that answers the following four questions: Who is the product for? How Does the Strategy Relate to the Vision and Roadmap?

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Leveraging New Technologies: 3 Tips for Product People

Roman Pichler

This usually doesn’t require in-depth technical skills like being able to write code or understand how a specific machine learning framework is used. But if nobody has had time to learn about the technology in general and research specific machine learning frameworks, you’re probably months away from offering a similar feature.

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A Primer on Business Strategy From Hamilton Helmer's 7 Powers

Sachin Rekhi

Beyond product/market fit, it turns out business strategy really does matter. A sound strategy can make the difference between our initial product/market fit being ephemeral versus the beginning of a meaningful and lasting business. He then further refined his concepts as a business strategy professor at Stanford University.

Strategy 212
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How to Build an Effective B2B Product Marketing Strategy

Userpilot

Is your B2B Product Marketing strategy working for you? By the end of this article, you’ll better understand B2B marketing, the marketing strategies, and tactics available to you, as well as, how to implement a B2B marketing strategy. How to create an effective B2B product marketing strategy.

B2B 92
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Why Market Leadership Starts With Product Management

Product Management University

For purposes of this discussion, markets refer to market segments. Taking the Lead on Market & Customer Knowledge The top-down strategies of your target customers are shaped by the dynamics of their industry as well as current technology trends. Short of corporate strategy roles, it’s not! On to strategy.

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How to Build a Strong Product Go-To-Market Strategy That Drives Adoption?

Userpilot

Your product go-to-market strategy is the final ingredient for any successful product launch. It is a small but prominent element that drives every other component of your marketing strategy. This article covers all you need to know to create a solid GTM strategy for your SaaS startup or B2B business model.

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A Practical Guide for Product Strategy From Almundo: A Case Study:

Mind the Product

Our goal was to define how we would set and communicate the company strategy, and how that strategy would lead OKRs and backlog definition. Product (and company) strategy is the backbone that guides product goal-setting and roadmap definition, although it’s sometimes overlooked or confused with having a vision.