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Product Differentiation in SaaS: How to Make a Difference as a Product Manager

Userpilot

What’s product differentiation? What differentiation strategies can a product manager use to make the product stand out in a saturated market? Product differentiation is about highlighting the features of your product that make it stand out on the market. Mixed differentiation uses both objective and subjective criteria.

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Leveraging New Technologies: 3 Tips for Product People

Roman Pichler

You should be aware of new trends, be able to make an informed guess if they are likely to impact your market and product, and decide if a technology needs to be further investigated. This usually doesn’t require in-depth technical skills like being able to write code or understand how a specific machine learning framework is used.

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The Ultimate Guide to Product Tours Software

Userpilot

In this blog, we’re going to take your through the market-leading product tour software and solutions out there so you can choose the one that suits you best. Beyond the Software – How to Get the Best Results from Product Tours. Source: userpilot.com. Pros of Userpilot. Intercom Product Tours doesn’t support A/B testing.

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12 Best Customer Insight Tools for SaaS Companies in 2024

Userpilot

TL;DR Customer insight platforms enable informed business decisions by analyzing customer behaviors and preferences to improve products and experiences. Google Trends helps businesses differentiate products in crowded markets by identifying evolving consumer interests and regional search behaviors. Read on to learn more.

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Consider This: The Churnstile of Death

Haines-Group

Involuntary churners are customers that want to continue doing business with you but something in their renewal process prevented it- the most common reason being a failed credit card transaction due to expiration, over limit, or credit card hold. Involuntary churn alone often accounts for about a 1% churn. and its B2C counterpart at 5.7%.

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F.E².A.R.?—?A Product Framework from Concept to Delivery: Part 1

The Product Coalition

The best products fail nowadays due to a lack of consideration of Ecosystems, an example that I will walk through in Part 2 of this article. Imagine you scan a QR code with your smartphone, and it takes 10 seconds to return a result. What might be some of the other processes they might be able to retire due to the additional accuracy?

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The “51331 memo” and the origins of product management

Product Management Unpacked

This approach not only gave the brand man — eventually the brand manager — ownership of a given brand, but it also allowed P&G to better differentiate the various brands in its portfolio. In many ways, the role of a brand manager has informed the modern-day product manager role.