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Conversational support isn’t just a nice-to-have – it’s make or break

Intercom, Inc.

According to one Microsoft Global State of Customer Service report , 90% of consumers surveyed said that customer service is an important factor in their choice of, and loyalty to, a brand, while nearly two-thirds (58%) would sever their relationship with a business due to poor customer service. Conversational support is the new normal.

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Strategic Product Management: The Role of a Strategic Product Manager

Userpilot

If you’re wondering what strategic product management is, you’ve come to the right place! In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users! Are you ready to dig in?

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How to use in-app messaging to retain your best customers

Intercom, Inc.

In-app messaging allows marketers to engage users at just the right time, to facilitate onboarding, share product updates, offer support, or promote relevant offers. Chats and Posts: In Intercom, you can send outbound chats and posts in both mobile and desktop apps. Use a chat to start a conversation with a user.

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A Lean Alternative to a Business Plan: Documenting Your Product/Market Fit Hypotheses

Sachin Rekhi

It championed the creation of minimal viable products (MVPs) as well as pivots when necessary to quickly adjust directions. Here is what I typically capture when initially documenting a startup's product/market fit hypotheses: 1. Here is what I typically capture when initially documenting a startup's product/market fit hypotheses: 1.

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What is the Go-to-Market Strategy for AI Products? by Maja Voje

Userpilot

How do you ensure your AI product not only survives but thrives in this competitive market? Best-selling author and go-to-market advisor Maja Voje has helped hundreds of companies, including Google and Rocket Internet, build and grow successful products. Learn from Maja Voje how to choose the right GTM motion for your AI product.

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Why customer engagement is the key to business growth in 2022 and beyond

Intercom, Inc.

Third, the lines between sales, marketing, product, and support are blurring. When a prospect is intrigued by your outbound marketing and reaches out to your support team to ask a question, is that a marketing, sales, or support issue? As a result, digital technologies are being seen as the critical differentiators they are.

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Finding Product-Market Fit – Expert Advice From Prowly’s CEO Joanna Drabent

Userpilot

Product market fit, often just called product/market or “P/M” is one of the most important Lean Startup concepts. There is a lot of information out there about why it’s important for having a successful product and grow your business, but finding out how to achieve product-market fit can still feel elusive.