The Product Guy

MARCH 16, 2018

Guest Post by: Marissa Fong (Mentee, Session 5, The Product Mentor) [Paired with Mentor, Bill Gourlay]. Product management requires product strategy. What are your customers’ needs? These are all key questions addressed as part of product strategy. Marissa Fong is a product manager based in New York City.

Product Strategy 246

Product Strategy Strategy Reporting Tools Feedback Software 246

Sachin Rekhi

FEBRUARY 16, 2020

Mastering the craft of product management is no easy task. I instead define a product manager as driving the vision, strategy, design, and execution of their product. It's equally important for product managers to think about each of these four dimensions as having a concrete set of deliverables.

Data Visualization 218

Data Visualization Product Research User Testing Reporting Tools 218

Sachin Rekhi

JUNE 20, 2016

As the product management role has become far more popular here in Silicon Valley and at technology firms in general, we’ve started to see specialization in the role begin to emerge. I’ve had the opportunity to serve in many distinct product roles as well as lead hiring for such roles as well. Innovators.

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The Product Coalition

MARCH 24, 2021

Innovators have to build first reference customers in the mainstream market to prove having a promising business model and a compelling offering. Starting with a niche market ensures focusing on a very specific customer problem and probably little to no competition. As we do not have yet data available from live customers?—?or

User Testing 158

User Testing Research Software User Friction Customer Experience 158

The Product Guy

SEPTEMBER 12, 2017

Whether you consider your user base in light of market research or user research, both of these kinds of researchers use the patterns they discover to form personas. User personas stand in for users throughout the design of your product. Each one has at least one goal and at least one pain point.

Research Software 273

Research Software User Testing Analytic Tools Product Research 273

The Product Coalition

AUGUST 12, 2023

One pillar of product management is the user experience. Design is a conversation between the designer and the user, with Gestalt principles acting as the grammar that helps convey meaning.” The way users perceive and interact with a product influences their overall experience.

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Product Manager Product Management Management Management 147

UX Planet

JANUARY 22, 2025

In an era defined by relentless innovation and unprecedented customer expectations, the nature of financial services marketing has changed. Todays customers expect financial brands to deliver deeply personalized, seamless digital experiences at every touchpoint, consistently reinforcing what they stand for.

Reporting Tools 98

Reporting Tools Feedback Software Finance Branding 98

UX Planet

MAY 27, 2025

Banks that fail to deliver excellent mobile experiences risk losing billions in potential customers. According to a McKinsey report (2022), companies using AI-driven personalization have seen up to a 15% boost in customer engagement and a 1020% increase in cross-sell revenue. According to Quanti research , by the end of 2024, 3.6

Finance 98

Finance Research Software Feedback Software Analytic Tools 98

Alchemer Mobile

SEPTEMBER 3, 2020

The data used throughout this post is from anonymized, US-based Apptentive customers’ iOS apps. Almost all of our customers’ apps have experienced a significant change in their DAU due to COVID-19. Here are our top recommendations for Travel and Hospitality brands at this time: Focus on reducing customer churn and boosting loyalty.

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Product Management University

OCTOBER 16, 2023

Even more strategic when customers use both, right? Beyond a healthier balance sheet, why do your target customers care about cash flow relative to their big picture strategy? This is what differentiates you more than anything. 80% of your value story is built around things customers do and why they do it, not your products.

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Product Management University

SEPTEMBER 18, 2024

The Solutions Value Chain is a framework that helps you uncover real, strategic value for your customers—from the top of their organization all the way down to the people in the trenches doing the day-to-day work. Of course, every product company wants users to love their products—no surprise there.

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Framework User Friction Customer Experience Product Research 130

Usersnap

FEBRUARY 24, 2025

The key isnt just understanding users but unlocking insights that lead to solutions they cant live without. Product discovery is critical in identifying workflows, pain points, and user goals that shape successful products. Falling victim to confirmation bias: Assuming solutions fit users create blind spots.

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Product Research User Testing Customer Feedback Customer Experience 52

Mind the Product

JULY 29, 2019

This caused product innovation to be a low priority and the quality of the customer experience to stagnate. Meanwhile, user experiences elsewhere have advanced rapidly through new technologies and improved product practices. The post How to Start a Bank from Scratch by Megan Caywood appeared first on Mind the Product.

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The Product Coalition

SEPTEMBER 4, 2023

This spotlight represents your active customers who are reaching out with their feedback and requests. And customer requests are easy to pay attention to; for any mature company, there will be plenty of them. The problem with spotlight vision is that it can lead to a skewed understanding of the customer base as a whole.

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Userpilot

JULY 9, 2024

What is a customer experience management strategy? We also share best practices for product teams seeking to optimize their strategies and enhance customer engagement throughout their journey with the product. Implement tactics to enhance customer experiences at various touchpoints. Why is it important?

Customer Experience 111

Customer Experience User Testing Research Software Analytic Tools 111

Userpilot

SEPTEMBER 20, 2022

Are you wondering what the customer development process is? Would you like to know how a product manager can use it to deliver products that customers love? The customer development framework helps teams validate product ideas and build products that solve customers’ problems.

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User Testing Product Research Customer Experience Customer Feedback 98

Userpilot

OCTOBER 25, 2022

If you’re wondering what strategic product management is, you’ve come to the right place! In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users!

Product Research 98

Product Research User Testing Customer Feedback Research Software 98

The Product Coalition

MARCH 23, 2022

The best products fail nowadays due to a lack of consideration of Ecosystems, an example that I will walk through in Part 2 of this article. From a Product Management and Strategy viewpoint, I believe internalizing this fear of failure drives some of the best outcomes for the organization and its customers.

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Framework Reporting Tools Technical Review Systems Review 162

Lenny Rachitsky

APRIL 9, 2024

As I often do when thinking about a question, I ran a poll on Twitter and LinkedIn asking which core skills of product management folks think are most likely to be impacted/replaced by AI. Here’s the day-to-day product-shaping work of a PM, and how I believe AI will impact it: 1. Think about it—what is AI best at?

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Userpilot

SEPTEMBER 14, 2023

What are the different types of product managers? We also look at the levels of seniority among product managers as well as the skills they need to lead successful teams and build products that delight customers. The types of product managers differ in focus and required skills.

Research Software 105

Research Software Analytic Tools Feedback Software Product Research 105

UX Planet

JUNE 9, 2025

This visual differentiation ensures clarity and reduces confusion.” – NN Group Image credit: Pricilla Woo Once you’ve clustered related observations post-it-notes (or simply as notes in digital walls) vertically under one theme, it’s essential to address other clusters to ensure comprehensive coverage of insights.

Data Visualization 52

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Userpilot

JANUARY 16, 2024

From analyzing market trends to churning user needs and technical feasibility into golden product ideas, there are many benefits of ChatGPT for product managers. A potent tool, ChatGPT has proven to be a strategic addition to the product management toolkit, churning out ideas in even the most unlikely scenarios.

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Product Management University

FEBRUARY 25, 2020

This guide to portfolio product management and marketing answers the following seven questions. What is Portfolio Product Management and How Does It Differ From Traditional Product Management? What are the Core Principles of Portfolio Product Management? It makes everything easier.

Marketing 130

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The Product Coalition

AUGUST 3, 2023

Here’s an example template for crafting an effective vision statement: “To [solve a problem] for [target users] by providing [unique value proposition] , leading to [positive impact or transformation] within [timeframe].” Let’s break down each element: The Problem: Clearly state the problem or pain point your product aims to solve.

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Userpilot

NOVEMBER 30, 2023

How do product managers identify market gaps? TL;DR Market gaps are the disparities between what customers need and want , and what the market can deliver. A market gap can be caused by missing functionality or poor user experience. Spotting market gaps: product analytics. Let’s get into it! Book the demo!

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User Testing Data Visualization Feedback Software Research Software 105

Userpilot

SEPTEMBER 14, 2023

How do product management and marketing teams work together to build successful products? TL;DR Product managers define the overall product direction and oversee the entire product lifecycle. Book the demo to see how Userpilot can help your product and marketing teams drive product success!

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Product Research User Testing Research Software Feedback Software 104

Reveal

DECEMBER 23, 2024

At its core, product analytics is the process of collecting, analyzing, and acting on data related to how users interact with your product. Whether its a mobile app, a web platform, or a SaaS tool, understanding user behavior is critical for improving performance. Product Analytics: Focuses on internal insights.

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Userpilot

NOVEMBER 23, 2023

What is the impact of AI on product management? This is the main question that Malte Sholtz , the CPO and CEO at Airfocus, explored in his talk at this year’s Product Drive Summit hosted by Userpilot. Malte Scholz: Impacts of AI on Product Management. Product management is also affected by the trend.

Data Visualization 105

Data Visualization Feedback Software Analytic Tools Reporting Tools 105

Userpilot

JULY 24, 2024

Identify your target market and user segments to figure out what they want and chart out your product strategy accordingly. Outline your unique value proposition (UVP) and come up with a differentiation strategy to help differentiate your product. What is a product strategy framework?

Data Visualization 111

Data Visualization Framework Product Strategy Analytic Tools 111

Intercom, Inc.

MARCH 22, 2022

This ability to shift models, create product lines, and push them out to customers rapidly has changed everything. Which makes customer experience (CX) the most important differentiator and success factor your business has. So, let me cut right to the point. The future of customer experience is engagement.

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Userpilot

JANUARY 11, 2024

What are the 10 Dysfunctions of Product Management? In short, these are the 10 common problems that most product teams face, originally identified by Ben Foster and Rajesh Nerlikar in their best-seller Build What Matters. Solution : create an outcome-based roadmap by identifying customer needs and wants. Book the demo!

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Data Visualization Feedback Software Analytic Tools User Testing 119

Mind the Product

OCTOBER 11, 2019

How you prioritize, marketing campaigns, sales strategy, it all changes based on how your product is positioned. How do you position your product? Step 1: Understand why Your Customers use Your Product. Sean Ellis’ survey to discover if you’ve hit product/market fit is a great way to understand your customers.

Positioning 150

Positioning User Testing Product Research Data Visualization 150

Userpilot

OCTOBER 24, 2022

Gathering meaningful insight from your customers is a challenge for any product manager: what you need is a handy user persona survey template to help you capture it… We’re here to help! A user persona is a representation of a specific type of user of your product.

User Testing 98

User Testing Customer Feedback Research Software Feedback Software 98

PMLesson's Ace the PM Interview

JULY 22, 2020

One of the most frequently asked questions from those aspiring to enter the product management field is: how technical do I need to be if I want to be a PM? PMs build and manage technical products. In this article, we will explore how technical a good product manager should be. Do I Need to Be Able to Code?

Reporting Tools 90

Reporting Tools Research Software Analytic Tools Data Visualization 90

Userpilot

DECEMBER 22, 2022

In the article, we look at the stages of the product ideation process and popular ideation techniques a product manager can apply. We also explore different ways of collecting user feedback to inform the process. In-app surveys need to be triggered contextually and target relevant user segments. Book the demo!

Product Research 98

Product Research User Testing Feedback Software Research Software 98

Userpilot

JULY 22, 2024

Product positioning is crucial in product management to attract prospects and stand out in your niche. TL;DR Developing a solid product positioning strategy involves several key steps. Create a clear, concise, and compelling product positioning statement. As a result, it led to rapid growth and widespread adoption.

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Research Software Positioning Data Visualization Definition 103

Userpilot

SEPTEMBER 4, 2023

In today's PLG-driven world, SaaS companies must deliver seamless customer experiences to survive and thrive. Customer journey optimization has emerged as a strategic imperative for companies seeking to boost customer satisfaction, retention, and lifetime value. Register here for FREE!

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