Differentiation Product Marketing Product Strategy 
Product Management University
OCTOBER 29, 2024
Unconventional Product Marketing Skills to Drive More Revenue From Existing Products Today, Product Management University announced free training courses for product marketing managers. It’s offering free eLearning versions of its Product Marketing 101 Basic Skills Courses.
The Product Guy
OCTOBER 9, 2018
I became a product manager because I wanted to take a more strategic role at my company. First, I did not know how to frame, develop and present product strategy in a systematic way, and second, as a startup, my company has not historically had a good track record of strategy being developed outside of senior management (read: founder).
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Lenny Rachitsky
FEBRUARY 25, 2025
I worked closely with a seasoned board member to trace this back to a lack of product strategy—both articulated and aligned. With her help, I wrote the first strategy document for Headspace, which eventually led to the complete reimagination of Headspace , maximizing growth for our guided mindfulness product and adjacent spaces.
Roman Pichler
DECEMBER 3, 2019
Hold Regular Product Strategy Reviews. A product strategy , like any other plan, is subject to change. How changeable your strategy is, depends on your product’s life cycle stage. As long as your product hasn’t reached product-market fit, the strategy is usually volatile.
Roman Pichler
AUGUST 11, 2020
This article assumes that you are familiar with the product vision board or the key elements of a product strategy : market, value proposition, standout features, and business goals. 68; Boost Your Product Leadership Power and How to Lead in Product Management , pp. A Brief Guide to this Article.
Intercom, Inc.
APRIL 21, 2021
Excellent execution can be a differentiator. Designing something to be better, but not necessarily different, can have huge impact and end up being a differentiator. “Working on the non-innovative stuff can be more rewarding, fulfilling, meaningful” Designing things that are industry standard make products easy to use.
Product Management University
OCTOBER 10, 2023
I guess that shouldn’t be a surprise since everything revolves around the products. My goal with this 10-part series on product portfolio management is to highlight the strategic ripple effect across engineering, product marketing, sales, including presales, customer onboarding, and customer success. Here’s the thing.
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