Product Management University

OCTOBER 23, 2023

With strong top-down discovery as the foundation, product managers collaborate and build products that make users better at their jobs in ways that have measurable strategic value to the customer (and to your own organization).

User Testing 130

User Testing Onboarding KPIs Product Research Management 130

PMLesson's Ace the PM Interview

APRIL 6, 2020

Product marketing is one of the newest and most impactful roles within an organization. As a product marketing manager (PMM), you influence most areas of the organization including product, design, sales, support, and, of course, marketing. That degree doesn’t have to be in marketing, but it certainly helps.

Product Marketing 78

Product Marketing Technical Review User Testing Marketing 78

Product Management University

DECEMBER 17, 2020

Enjoy the B2B Product Manager December issue. Blog: High-Octane Product Management. Why Storytelling Skills For Product Management & Product Marketing Are Essential for Success. Product Management Playbook. Evolving to Product-Led Growth in 5 Steps. View the magazine. In This Issue.

Magazine 130

Magazine B2B Product Management Product Manager 130

Userpilot

NOVEMBER 23, 2023

You can either use AI models trained on generic data, like OpenAI, or custom models trained on your own data. If you integrate an existing model into your product, like most SaaS companies, it won’t be enough to outperform your competitors. Such models are trained on generic data, and so is their output. Open AI website.

Data Visualization 96

Data Visualization Feedback Software Analytic Tools Reporting Tools 96

Sachin Rekhi

AUGUST 6, 2015

However I've seen too many startups use the lean startup methodology as an excuse to fly by the seat of their pants and shun almost any structure to their approach to iterating, validating, and finding product/market fit. Here is what I typically capture when initially documenting a startup's product/market fit hypotheses: 1.

User Testing 118

User Testing Document Product Marketing Marketing 118

The Product Coalition

MARCH 23, 2022

From a Product Management and Strategy viewpoint, I believe internalizing this fear of failure drives some of the best outcomes for the organization and its customers. I will also do away with the notion of a “Product.” Markets need solutions. The Economics of a product is relative in that sense. Ecosystems? —?As

Framework 119

Framework Reporting Tools Technical Review Systems Review 119

Product Talk

APRIL 17, 2024

All product managers report to me, and we have five product teams up and running. It sounds like you are responsible for product, design, and research. And product marketing as well. That’s something where my PMs are not super trained right now. Teresa: Okay. Yes, great. Is that fair? Stephanie: I am.

Product Research 212

Product Research User Testing Data Visualization Research Software 212

Userpilot

NOVEMBER 2, 2022

When you add value to your products, it gives you a competitive advantage, enables you to charge a higher price, drives high-margin sales, and increases profits. Measure product value with two surveys – product-market fit surveys and net promoter score (NPS) surveys. How to measure product value?

Feedback Software 87

Feedback Software Research Software User Testing Product Research 87

Product Management University

AUGUST 9, 2017

If you’re in a product management, product marketing or sales enablement role, consider replacing the phrase market problems with customer goals. It will open your eyes to a whole new narrative, and it will help you deliver, market and sell solutions with more strategic customer value. Why is that goal important?

Marketing 100

Marketing Certifications Differentiation B2B 100

Product Management University

APRIL 15, 2018

Is it time for a more interesting and unique flavor of selling – or is it time for a more tantalizing flavor of product management to differentiate the way you sell? Identify customer problems, communicate how your products or services solve those problems, then articulate the benefits.) It’s not wrong or bad.

Product Management 113

Product Management Product Manager Differentiation Document 113

Userpilot

SEPTEMBER 4, 2023

A Talk By Melissa Kwan (Cofounder And CEO, EWebinar) TL;DR Blue ocean strategy is about creating uncontested market space instead of competing directly with rivals. It focuses on differentiation and low cost simultaneously to break the value-cost tradeoff. Entirely new markets can be born.

Analytic Tools 64

Analytic Tools Data Visualization Feedback Software User Testing 64

Userpilot

MARCH 29, 2024

This leads to improved brand awareness and differentiation from other brands. There are different types of brand activation campaigns, including experiential, digital, guerilla, and word-of-mouth marketing , among others. To create a successful activation strategy , you must first define your product's value proposition.

Branding 89

Branding Analytic Tools Feedback Software User Testing 89

ProductPlan

JUNE 5, 2020

According to PayScale , its product management certification is completed mostly by experienced and midcareer product professionals. The certification follows this six-step learning journey: Foundation : Explores the scope of activities necessary in product management and helps to define various PM roles (e.g.,

Certifications 95

Certifications Customer Experience Artificial Inteligence Product Management 95

Mixpanel

SEPTEMBER 21, 2023

Read on for our conversation with Xu about finding product-market fit when you’re the ideal user, growing a following vs. growing an app, and what the future of social media looks like. But if you’re going to build a differentiating social network, it really has to be at least a 10x or 20x differentiator.

Analytic Tools 117

Analytic Tools Research Software Data Visualization Technical Review 117

Product Management University

FEBRUARY 25, 2020

How Does Portfolio Product Management Impact Product Marketing? What are the Most Common Misconceptions About Portfolio Product Management? What is Portfolio Product Management and How Does It Differ From Traditional Product Management? It limits your view of the customer to the users of the product.

Marketing 130

Marketing Product Management Product Manager Reporting Tools 130

Product Management University

APRIL 12, 2018

GREENVILLE, SC – April 12, 2018 — Proficientz announced today its 2018 Product Management University training curriculum, a series of training courses that teach best practices in product management, product marketing and sales enablement for B2B and B2B2C organizations. Incentive Pricing.

Product Management 22

Product Management Product Manager B2B Certifications 22

The Product Coalition

MARCH 7, 2023

The skill of running effective user interviews is key to defining your target users, finding product-market fit , growing your product, figuring out what to build next — or just simply understanding how users perceive your product. How to prepare for a user interview, all the way to sharing the results with your team.

User Testing 121

User Testing Customer Feedback Customer Experience Data Visualization 121

Userpilot

SEPTEMBER 4, 2023

A Talk By Melissa Kwan (Cofounder And CEO, EWebinar) TL;DR Blue ocean strategy is about creating uncontested market space instead of competing directly with rivals. It focuses on differentiation and low cost simultaneously to break the value-cost tradeoff. Entirely new markets can be born.

Analytic Tools 52

Analytic Tools Data Visualization Feedback Software User Testing 52

Intercom, Inc.

JUNE 3, 2021

If the product isn’t in good shape, R&D needs to prioritize getting it up to speed before focusing on the next thing. Then there’s also X as in you want to do sales training, you need to make sure that everyone’s up to speed on the opportunity. Choosing the right investment is a balancing act of art and science.

Strategy 228

Strategy Feedback Software Research Software Software Review 228

Sachin Rekhi

APRIL 12, 2020

In Silicon Valley, we've become well-versed in the importance of finding product/market fit as the most important early pursuit for any new product or startup. Beyond product/market fit, it turns out business strategy really does matter.

Strategy 212

Strategy User Testing Technical Review Software Review 212

Userpilot

OCTOBER 22, 2023

For startups, this is often the story of why your founder was driven to start the business, or how you are differentiated from your competitors in the marketplace. This data may be used for analysis but can also be sent to your CRM or marketing automation software for segmented post-webinar follow-up.

Feedback Software 99

Feedback Software Webinar Onboarding KPIs Customer Experience 99

Userpilot

APRIL 29, 2024

Behavioral segmentation organizes consumers based on their interactions with products and brands. Loyalty segmentation differentiates customers based on their loyalty levels to identify product advocates. Usage-based segmentation segments users by the frequency and intensity of product usage.

Analytic Tools 84

Analytic Tools Research Software Feedback Software Product Research 84

Product Innovation Educators

FEBRUARY 20, 2023

How to achieve product-market fit – for product managers This episode is sponsored by PDMA, the Product Development and Management Association. PDMA is also the longest-running professional association for product managers, leaders, and innovators, having started in 1976. Which row are we going to dominate?

User Testing 102

User Testing Product Management Product Manager Data Visualization 102

Userpilot

NOVEMBER 12, 2023

No competition means less effort The final misconception is that without competitors you won’t have to work as hard to stand out or differentiate. You’re not just selling a product but an entirely new concept. Finding product market fit Finding the product-market fit is the ultimate challenge in blue ocean markets.

User Testing 100

User Testing Research Software Analytic Tools Feedback Software 100

BrainMates

MAY 28, 2019

Product Strategy and Lifecycle Management : how to monitor and increase the return on investment after launch, including: Product performance : to monitor leading indicators to ensure the business gets benefits from the customer experience with the product. The 10 steps we followed to embed the Product Management framework.

Framework 74

Framework Data Visualization Marketing Reporting Tools 74

Product Management University

JANUARY 3, 2023

A good sales demo creates that critical moment of differentiation that makes your product the obvious choice in a sea of competitors. Writing a solid demo script ensures you stay on message and articulate why your product is better than the rest.

Demo 130

Demo B2B User Friction Customer Experience 130

Userpilot

JULY 24, 2023

Conduct market research to identify competitors and determine avenues for product differentiation. Craft your product positioning statement. Create and release your MVP with only core product features. Create a targeted go-to-market strategy for your launch plan. What product launch event type will you use?

Product launches 83

Product launches User Testing Product Research ChatGPT 83

Userpilot

SEPTEMBER 4, 2023

Research shows optimized customer journeys deliver: Up to 20% increase in customer satisfaction 30% increase in conversion rates 15% increase in average order value 25-40% increase in revenue In essence, customer journey optimization establishes customer experience as a competitive differentiator that boosts business growth.

Data Visualization 81

Data Visualization User Testing Analytic Tools Customer Feedback 81

Userpilot

FEBRUARY 22, 2024

You’ll also need to hire the right individuals for your customer support team and invest in training them and providing them with the tools for success. In a highly competitive SaaS market, providing excellent support can be a major differentiating factor. Join Userpilot Product Marketing & Growth Facebook Group.

Feedback Software 77

Feedback Software Analytic Tools Customer Feedback Customer Experience 77

Product Management University

AUGUST 5, 2019

Market Positioning. This is where portfolio product management pays exponentially bigger dividends because most of the work is already done. Product marketing loves this! Each release further reinforces the product goals, and by default, the portfolio vision. Sales Training.

B2B 100

B2B Sales Training Product Management Product Manager 100

Intercom, Inc.

NOVEMBER 3, 2022

You’re investing resources in hiring and training the right people, tracking different metrics at different stages, adding more and more complexity with each increase in headcount, use cases, and customers. I think one point of differentiation in how we’ve built the surfboard team is it’s become really design-led.

Feedback Software 206

Feedback Software Research Software Customer Experience User Testing 206

Intercom, Inc.

JULY 19, 2021

Increased market share (42%) , increased differentiation or advantage relative to competitors (32%) , and better informed business and R&D decisions (29%). Teams that benefit: Sales, marketing, customer success. Increased business efficiency (58%). Enhanced customer satisfaction (58%). Improved customer acquisition (54%).

Weak Development Team 129

Weak Development Team Reporting Tools Research Software Feedback Software 129

Userpilot

JANUARY 30, 2023

Offering educational webinars showcasing the value of your product, like Userpilot. Providing live demos that include proper training for users and make the product stand out, like Airfocus. Giving access to premium features during the free trials so users can experience the full potential of your product, like Toggl.

User Testing 85

User Testing Feedback Software Research Software Onboarding KPIs 85

Userpilot

SEPTEMBER 4, 2023

Research shows optimized customer journeys deliver: Up to 20% increase in customer satisfaction 30% increase in conversion rates 15% increase in average order value 25-40% increase in revenue In essence, customer journey optimization establishes customer experience as a competitive differentiator that boosts business growth.

Data Visualization 52

Data Visualization User Testing Analytic Tools Customer Feedback 52

Department of Product

AUGUST 22, 2022

Figuring out the desirability of your product can be measured using product market fit metrics. Other strategic health considerations include differentiation and sustainable unfair advantages. What are our differentiators? These include: Very Disappointed score, LTV, NPS, CAC.

User Testing 52

User Testing Feedback Software Customer Experience Product Research 52

Business of Software Conference

NOVEMBER 30, 2020

Fresh talks on entrepreneurship, product, marketing, leadership, hiring, and more dropping each week. And just for argument’s sake, let’s say the thing is, you know, I manage a sales team, or I manage training for a sales team. What they’re doing is they’re teaching for differentiation.

Research Software 64

Research Software User Testing Positioning Product Research 64

Userpilot

JULY 20, 2023

We know it’s perfect for customer success and product marketing because we built it for it. You can also create onboarding flows , collect user behavior data , and get access to advanced product analytics —everything to nurture product growth. Main features Easy-to-use knowledge base builder that requires no training.

Embedded Analytics 93

Embedded Analytics Reporting Tools Data Visualization Analytic Tools 93