The Product Guy

JANUARY 5, 2017

Jordan Bergtraum VP Product Management, ServiceChannel. Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales. Ladislav Bartos Product Manager, Gumtree.com.

Analytic Tools 271

Analytic Tools Research Software CTO Coach Fractional CTO 271

The Product Guy

APRIL 4, 2017

Jordan Bergtraum VP Product Management, ServiceChannel. Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales. Simplicity is the ultimate sophistication.”

Analytic Tools 268

Analytic Tools Research Software CTO Coach Development 268

Product Innovation Educators

SEPTEMBER 2, 2024

Why market research is product managers’ secret ingredient for successful products Watch on YouTube TLDR Market research is a key part of product development and management. Introduction In the world of product management and innovation, market research is like a compass.

User Testing 280

User Testing Product Research Market Research Research Software 280

The Product Guy

FEBRUARY 18, 2017

Jordan Bergtraum VP Product Management, ServiceChannel. Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales. Ladislav Bartos Product Manager, Gumtree.com.

Analytic Tools 240

Analytic Tools Research Software CTO Coach Fractional CTO 240

Lenny Rachitsky

FEBRUARY 25, 2025

I worked closely with a seasoned board member to trace this back to a lack of product strategy—both articulated and aligned. With her help, I wrote the first strategy document for Headspace, which eventually led to the complete reimagination of Headspace , maximizing growth for our guided mindfulness product and adjacent spaces.

Strategy 121

Strategy Technical Review Product Strategy Product Research 121

Roman Pichler

AUGUST 11, 2020

This article assumes that you are familiar with the product vision board or the key elements of a product strategy : market, value proposition, standout features, and business goals. Vision Captures Product Idea or Business Objective. Cause : A confusion about what an effective product vision is.

Vision 344

Vision User Testing Product Research Research Software 344

Roman Pichler

AUGUST 15, 2023

Listen to the audio version of this article: [link] 1 No Strategy The first and most crucial mistake is to have no product strategy at all. When that’s the case, a product is usually progressed based on the features requested by the users and stakeholders. The strategy is therefore either too big or too narrow.

Product Strategy 265

Product Strategy Strategy Research Software Customer Experience 265

Userpilot

AUGUST 8, 2024

Crafting a winning product strategy is crucial for SaaS success, and finding the right product strategy example can provide all the inspiration you need. This article provides concrete examples of different product strategies employed by SaaS companies. Book a demo to learn more.

Analytic Tools 105

Analytic Tools Feedback Software Research Software Product Strategy 105

Roman Pichler

FEBRUARY 14, 2023

It achieves this by using sprints to create product increments, collecting feedback from users and stakeholders, and adapting the product with the insights gained. [1] What’s more, you’ll struggle to determine the right product backlog items. But like any tool, Scrum has its benefits and limitations.

Product Research 382

Product Research Feedback Software Research Software User Testing 382

Intercom, Inc.

JUNE 2, 2021

But not every problem is created equal, and their solutions shouldn’t be either. Aligning on three things before diving into a solution can help ensure teams spend the right amount of time and energy solving every problem. Some problems need a straightforward solution, while others require more innovation. Investment .

Customer Experience 251

Customer Experience Framework Feedback Software Analytic Tools 251

The Product Guy

FEBRUARY 2, 2017

Jordan Bergtraum VP Product Management, ServiceChannel. Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales. Ladislav Bartos Product Manager, Gumtree.com.

Analytic Tools 150

Analytic Tools Research Software CTO Coach Fractional CTO 150

The Product Guy

JANUARY 31, 2017

Jordan Bergtraum VP Product Management, ServiceChannel. Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales. Ladislav Bartos Product Manager, Gumtree.com.

Analytic Tools 150

Analytic Tools Research Software Customer Experience User Testing 150

The Product Guy

JANUARY 27, 2017

Jordan Bergtraum VP Product Management, ServiceChannel. Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales. Ladislav Bartos Product Manager, Gumtree.com.

Analytic Tools 150

Analytic Tools Research Software Enterprise Startups 150

Intercom, Inc.

JULY 15, 2021

took over the company in 1952 and decided to make his mark through modern design, they’ve become the single largest design organization in the world, with over 1500 designers working in innovative products from machine learning to cloud to file sharing. User research is a vital part of the design process. Since Thomas Watson Jr.

Research Software 245

Research Software Feedback Software Reporting Tools User Testing 245

Roman Pichler

OCTOBER 6, 2020

How can the product be built? What architecture patterns and technologies may be used? In order to answer the questions above, you may want to use techniques such as direct observation, user interviews, prototyping, creating a strategy canvas or E-R-R-C grid , and you may capture some of them using a tool like my product vision board.

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Product Research Technical Review Feedback Software Research Software 293

The Product Guy

MARCH 2, 2017

Jordan Bergtraum VP Product Management, ServiceChannel. Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales. Simplicity is the ultimate sophistication.”

Analytic Tools 150

Analytic Tools Research Software CTO Coach Product Management 150

Product Innovation Educators

JULY 19, 2021

Summary of some concepts discussed for product managers. [2:08] 2:08] What is the purpose of the Study of Product Team Performance and how was it different this year? The study researches the factors that differentiate successful product teams from the rest of the pack. 13% in consumer products.

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Product Research Research Software Product Management Product Manager 278

The Product Coalition

MARCH 24, 2021

Narrowing Down the Battlefield Figure 1 shows the ‘Technology Adoption Life Cycle’ for discontinuous innovations. Figure 1: Technolgoy Adoption Life Cycle Explore the Battlefield Geoffrey Moore suggests in his book “Crossing the Chasm” to create different target customer scenarios and select the target niche market based on a scoring system.

User Testing 158

User Testing Research Software User Friction Customer Experience 158

Userpilot

JULY 24, 2024

Launching a product without a well-defined product strategy framework is similar—you risk wasting resources without a clear path to success. So, how do you outline a product strategy framework that is the foundation of product-led growth ? Product strategies help you design and grow your products.

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Data Visualization Framework Product Strategy Analytic Tools 111

UX Planet

JUNE 24, 2024

Snackpass: The Fusion of Social Media and Food Delivery Image from [link] Snackpass, a unique food ordering app, has redefined the food delivery industry by seamlessly integrating social media elements into its platform. This feature not only boosts user engagement but also leverages the power of social connections to drive app usage.

Product Strategy 98

Product Strategy Research Software Strategy Reporting Tools 98

Userpilot

AUGUST 26, 2021

You know how when you log into a SaaS product, you often notice the UI has changed or there are new options that weren't there before? That's SaaS product management hustling in the background to give you the best experience. And you had to own all the servers. Nightmare, right?

Feedback Software 98

Feedback Software Analytic Tools Research Software User Testing 98

Userpilot

JULY 22, 2024

Here are the steps to develop your positioning effectively: Conduct thorough market research. Design an effective product strategy. Choose a positioning strategy based on price, competitors, quality, features, or benefits. Developing a solid product positioning strategy involves several key steps.

Research Software 103

Research Software Positioning Data Visualization Definition 103

Product Innovation Educators

JANUARY 13, 2020

Our guest is Jill Soley, a Silicon Valley strategic product and marketing executive. She currently leads Product Management at Obo, where she is working on agile product management software that aims to reduce the high failure rates for new products. Resource number one is market research. Innovation Quote.

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User Testing Product Research Marketing Research Software 230

The Product Coalition

AUGUST 3, 2023

How to Achieve Success in Your Product Strategy In today’s rapidly evolving market, having a clear product vision and a well-defined strategy is essential for the success of any tech product. A compelling product vision is a guiding light, providing direction and purpose to the development process.

Vision 148

Vision Product Research User Testing Roadmap 148

Product Talk

APRIL 17, 2024

We’re a 14-year-old company that started off as an ads business, and we’re transitioning into a SaaS business. We have five product managers, one UX researcher , five designers—one of them director of design, leading the design team. All product managers report to me, and we have five product teams up and running.

Product Research 306

Product Research User Testing Data Visualization Research Software 306

Mind the Product

DECEMBER 18, 2019

At Latin American travel technology company Almundo , we believe that leaders are responsible for the people, whether that is via one-on-one meetings, career opportunities, company culture, or employee satisfaction. Mixing the words, key responsibilities across companies started to emerge: Define product vision and strategy.

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Weak Development Team Feedback Software Research Software Development 162

Userpilot

SEPTEMBER 14, 2023

We also look at the levels of seniority among product managers as well as the skills they need to lead successful teams and build products that delight customers. TL;DR A product manager oversees the entire software product development cycle, from discovery to launch and beyond. In-app survey created in Userpilot.

Research Software 105

Research Software Analytic Tools Feedback Software Product Research 105

Userpilot

DECEMBER 13, 2023

Such a strategy helps the team put themselves in the shoes of the users, better understand their needs and pain points , and make the user experience consistently good at all stages of the user journey. A robust UX strategy is also a valuable differentiator helping you stand out in competitive markets.

Research Software 104

Research Software Analytic Tools Feedback Software User Testing 104

The Product Coalition

SEPTEMBER 2, 2022

The Eight Core Elements of a Winning Product Strategy “The essence of strategy is choosing what not to do.”?—?Michael After what seemed like months of work, our product was emerging from stealth mode. No choices = no product strategy. The series of choices following a framework = the product strategy.

Product Strategy 148

Product Strategy Strategy User Testing Weak Development Team 148

Mind the Product

MARCH 20, 2020

Start today, by analysing all the information available – customer and user research, market research, and user data. Portfolio and product strategy. Start today by asking yourself how your product relates to revenue or cost. Preparing for the C-Suite. Communication.

User Testing 253

User Testing Product Research Customer Feedback Customer Experience 253

Roadmunk

AUGUST 10, 2017

The rise of the SaaS model in the product space has been swift, to say the least. So as product managers, knowing how to manage only traditional, on-premises software no longer cuts it. Here’s who we spoke with: Evan Michner , Principal Product Manager at Atlassian. Jill Renwick , Product Manager at ScribbleLive.

Research Software 73

Research Software Product Management Product Manager Data Visualization 73

Userpilot

MARCH 24, 2021

Defining your product strategy is the most important aspect of deciding to build something new. It helps your entire team rally around a vision and a set of outcomes, making sure everyone is aligned in reaching those product growth goals. What is a product strategy? How do you set a product vision?

Product Research 119

Product Research Onboarding KPIs Product Strategy User Testing 119

Sachin Rekhi

JUNE 20, 2016

As the product management role has become far more popular here in Silicon Valley and at technology firms in general, we’ve started to see specialization in the role begin to emerge. Innovators absolutely love being on the bleeding edge of bringing new solutions to market that the world has never seen before.

User Testing 167

User Testing Customer Experience Product Research Product Management 167

Product Management University

AUGUST 15, 2023

Product releases are still the execution phase but everything works better when priorities across all products are synchronized to target customer needs in the company’s highest priority markets. Those market segment priorities are just as valuable for product marketing and sales as they are product management.

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Product Management Product Manager White Paper Management 246

Userpilot

JULY 31, 2024

A typical product development process follows seven stages: idea generation , market research, technical specifications, roadmapping, product development, MVP release , and continuous iteration. Product development strategies can be proactive or reactive. Proactive and reactive development strategies.

Analytic Tools 104

Analytic Tools Research Software Feedback Software User Testing 104

Intercom, Inc.

JULY 25, 2019

Maybe it’s useful to actually to share some examples instead of talking about this in the abstract, but it’s basically about us having a predictable system. Obviously our goal, like any product and engineering team, is to ship great software that customers, love, value use, etc. What are our principles for how we build product?

Research Software 209

Research Software Feedback Software Product Research User Testing 209

Userpilot

NOVEMBER 30, 2023

Canva identified a market need for a user-friendly graphic design tool for non-designers and DocuSign for a secure solution to sign and manage digital documents and contracts. Tracking user behavior in-app enables product teams to find ways to improve product experience. What are examples of market gaps?

User Testing 105

User Testing Data Visualization Feedback Software Research Software 105