Userpilot

JULY 16, 2024

Are you a SaaS product manager in search of product differentiation examples to inspire your differentiation strategy? In this article, we’ll explore the types of product differentiation strategies and go over cases of real-world brands that have used these strategies to drive product growth.

Differentiation 111

Differentiation Analytic Tools Research Software Feedback Software 111

Alchemer Mobile

SEPTEMBER 3, 2020

This summer, our team looked at how COVID-19 has impacted mobile app usage patterns by industry. Key findings from our research include: Looking at DAU over time is the best way to understand drastic changes in app usage. For apps in the hardest-hit industries, DAU is down 60-75%. Higher frequency of app usage.

Travel 246

Travel Feedback Software Research Software Data Visualization 246

Intercom, Inc.

FEBRUARY 25, 2021

Most businesses design customer experiences from the inside out, based on what is best for the company, when they should be doing the exact opposite. Few people are as passionate about customer experience as Annette, the founder and CEO of consulting firm CX Journey Inc. How to put the “customer” in “customer experience”.

Customer Experience 211

Customer Experience User Friction User Testing Customer Feedback 211

Intercom, Inc.

APRIL 26, 2022

Yes, product and pricing are still important ingredients – but, a great customer experience is the secret sauce (chef’s kiss). Here are 5 ways e-commerce companies can improve their customer experience: Act on customer feedback. Maintain an omnichannel customer experience. Prioritize meaningful customer engagement.

Customer Experience 219

Customer Experience User Testing Customer Feedback Feedback Software 219

The Product Coalition

MARCH 24, 2021

Narrowing Down the Battlefield Figure 1 shows the ‘Technology Adoption Life Cycle’ for discontinuous innovations. Innovators have to build first reference customers in the mainstream market to prove having a promising business model and a compelling offering. As we do not have yet data available from live customers?—?or

User Testing 158

User Testing Research Software User Friction Customer Experience 158

Product Innovation Educators

APRIL 1, 2024

How product managers can design their customer experience journey We all want to create products that customers find valuable and even delightful. How can using the customer experience journey help you make better products? Summary of some concepts discussed for product managers [2:26] What is the customer experience journey?

Customer Experience 250

Customer Experience User Friction User Testing Automotive 250

Intercom, Inc.

JULY 15, 2021

With a Master’s degree in human-computer interaction and over two decades of experience in user research and user experience in companies like Oracle, he now leads the design team across all product offerings at IBM. User research is a vital part of the design process. Since Thomas Watson Jr.

Research Software 245

Research Software Feedback Software Reporting Tools User Testing 245

Userpilot

OCTOBER 6, 2022

How comprehensive is your SaaS company’s approach to customer communication? According to research conducted by PWC, one in three consumers would walk away from a brand they love after just one bad customer service experience. Setting and tracking customer service communication metrics.

Customer Communications 97

Customer Communications Feedback Software Research Software Analytic Tools 97

UX Planet

FEBRUARY 6, 2025

Traditional banking often struggles to capture and maintain customer engagement. This gap in engagement and recognition highlights the customers expectations for a more dynamic and modern digital banking experience. It ultimately changes how we think about financial services.

Banking 80

Banking Data Visualization Customer Experience Feedback Software 80

Userpilot

JULY 9, 2024

What is a customer experience management strategy? We also share best practices for product teams seeking to optimize their strategies and enhance customer engagement throughout their journey with the product. Implement tactics to enhance customer experiences at various touchpoints. Why is it important? How to create it?

Customer Experience 111

Customer Experience User Testing Research Software Analytic Tools 111

Userpilot

AUGUST 8, 2024

Crafting a winning product strategy is crucial for SaaS success, and finding the right product strategy example can provide all the inspiration you need. This article provides concrete examples of different product strategies employed by SaaS companies. There are 11 main product strategy examples in SaaS today.

Analytic Tools 105

Analytic Tools Feedback Software Research Software Product Strategy 105

Userpilot

AUGUST 30, 2024

Customer insights enable SaaS teams to understand them better and build products that satisfy their genuine needs. From the article, you’ll learn about different kinds of customer insights (from product analytics and only) and the benefits of gathering them. Let’s dive right in! Book the demo to find out how!

Data Visualization 105

Data Visualization Customer Feedback User Testing Analytic Tools 105

Userpilot

APRIL 21, 2023

We also explore: Different types of product analysis The steps needed to analyze your product The tools you can use Let’s get right to it! The aim of product analysis is to better understand its strengths and weaknesses, to evaluate how effective it is at satisfying user needs , and to identify areas for improvement.

Analytic Tools 98

Analytic Tools Feedback Software Research Software Data Visualization 98

Intercom, Inc.

NOVEMBER 21, 2019

One of our mantras here at Intercom is that customer retention is the new conversion. In an era when more and more businesses adopt a subscription model, strong customer retention is the key to sustainable long-term growth and requires a laser-like focus. . How Jobs-to-be-Done unlocks customer empathy.

Customer Experience 34

Customer Experience User Testing Customer Feedback User Friction 34

Userpilot

JULY 22, 2024

Here are the steps to develop your positioning effectively: Conduct thorough market research. Gather data through focus groups, surveys , interviews, and experiments to build accurate, data-driven user personas. Key elements include definition, target audience, key benefit, category, competitive advantage, and differentiation.

Research Software 103

Research Software Positioning Data Visualization Definition 103

Userpilot

AUGUST 30, 2024

Whether you’re launching a new product or refining your existing offering, a competitive analysis will equip you with the insights needed to make data-driven product improvements , outsmart your competitors, and better serve your customers. Get your free Userpilot demo today! Why should you conduct a competitor analysis?

Analytic Tools 105

Analytic Tools Feedback Software Research Software Data Visualization 105

Userpilot

JULY 22, 2024

An effective product expansion strategy is the fuel that propels a SaaS business forward. A well-executed expansion strategy leads to increased sales and market share, improved customer satisfaction , and better competitive advantage. It enables you to capture new markets, increase revenue, and solidify your competitive edge.

Research Software 103

Research Software Feedback Software Analytic Tools User Testing 103

Usersnap

FEBRUARY 24, 2025

The key isnt just understanding users but unlocking insights that lead to solutions they cant live without. Product discovery is critical in identifying workflows, pain points, and user goals that shape successful products. Common Pitfalls Rushing into solutions without exploring user needs derails discovery.

Product Research 52

Product Research User Testing Customer Feedback Customer Experience 52

Userpilot

NOVEMBER 30, 2023

TL;DR Market gaps are the disparities between what customers need and want , and what the market can deliver. A market gap can be caused by missing functionality or poor user experience. Tracking user behavior in-app enables product teams to find ways to improve product experience. Book the demo! What are market gaps?

User Testing 105

User Testing Data Visualization Feedback Software Research Software 105

Userpilot

DECEMBER 13, 2023

Such a strategy helps the team put themselves in the shoes of the users, better understand their needs and pain points , and make the user experience consistently good at all stages of the user journey. A robust UX strategy is also a valuable differentiator helping you stand out in competitive markets.

Research Software 104

Research Software Analytic Tools Feedback Software User Testing 104

Product Management Unpacked

MAY 13, 2020

This approach not only gave the brand man — eventually the brand manager — ownership of a given brand, but it also allowed P&G to better differentiate the various brands in its portfolio. Armed with this insight, he would create and implement a plan that would rectify consumer pain points, aiming for the greatest return on investment.

Reporting Tools 173

Reporting Tools Research Software User Testing Technical Review 173

Userpilot

SEPTEMBER 14, 2023

We also look at the levels of seniority among product managers as well as the skills they need to lead successful teams and build products that delight customers. TL;DR A product manager oversees the entire software product development cycle, from discovery to launch and beyond. Conducting market research and competitor analysis.

Research Software 105

Research Software Analytic Tools Feedback Software Product Research 105

The Product Coalition

AUGUST 3, 2023

Let’s break down each element: The Problem: Clearly state the problem or pain point your product aims to solve. The Solution: Describe the unique value proposition that sets your product apart from competitors. The Impact: Articulate the positive outcomes your product will bring to users or the market.

Vision 148

Vision Product Research User Testing Roadmap 148

Userpilot

OCTOBER 24, 2022

Gathering meaningful insight from your customers is a challenge for any product manager: what you need is a handy user persona survey template to help you capture it… We’re here to help! In this article, we’re going to explore how user personas can help you gather and utilize customer insight more effectively.

User Testing 98

User Testing Customer Feedback Research Software Feedback Software 98

Userpilot

FEBRUARY 25, 2024

Using a product with a lot of customer friction is like wearing uncomfortable shoes. In the article, we show you how to identify and reduce customer friction in your SaaS product to boost product engagement. TL;DR Customer friction is the obstacles that customers face on their journey with the product.

Data Visualization 104

Data Visualization Analytic Tools Research Software User Friction 104

Userpilot

MAY 29, 2024

Whether you're an aspiring entrepreneur, a seasoned product manager, a UX designer , or simply curious about the process, this guide will walk you through the essential steps, best practices, and tools you need to create successful products. Design a product in 7 steps: Carry out market research and generate ideas to help you stand out.

Data Visualization 105

Data Visualization Research Software Feedback Software Analytic Tools 105

The Product Coalition

SEPTEMBER 4, 2023

And yet, useful improvements do not always add up to the desired results , especially when growth is a problem and the market is saturated with similar solutions. In this article, I talk about spotlight vision, when and how to switch focus, and provide six research ideas to consider when ready to broaden the view.

User Testing 148

User Testing Customer Feedback Vision Customer Experience 148

Userpilot

AUGUST 12, 2024

These companies not only follow a user-centric approach to product management. They also have a robust system to collect data, make decisions, build solutions, perform tests, and deploy new products on time. Research your target market. Empathize with users. Develop user personas.

Product Research 104

Product Research Feedback Software Research Software User Testing 104

Userpilot

AUGUST 30, 2024

According to Gartner , companies that properly use customer journey maps are twice as likely to outperform their competitors that don’t. But to unlock such effective results, first, you need to know how to create impactful maps—which is what these 8 customer journey map examples are for. Creating user personas.

User Friction 105

User Friction Data Visualization User Testing Customer Feedback 105

Userpilot

FEBRUARY 26, 2024

And how to do it with available product analytics solutions? TL;DR Marketing funnel analysis is the process of evaluating how customers progress from the moment they learn about your product til they convert to paid accounts , and beyond. It also helps them seal any leaks in the funnel resulting in the loss of potential customers.

Analytic Tools 105

Analytic Tools Data Visualization Feedback Software Research Software 105

Userpilot

SEPTEMBER 30, 2024

Differentiation : Strategic messaging highlights what makes your brand unique, showcasing features and benefits that set you apart from competitors. This enables you to tailor your marketing messaging and create targeted campaigns to address specific customer problems instead of churning out something generic. User persona example.

Messaging 111

Messaging Research Software User Testing Analytic Tools 111

Userpilot

APRIL 29, 2024

How can you use them for better customer engagement ? TL;DR Segmentation is a process of grouping customers by shared characteristics. A segmentation survey is used to gather the data necessary to segment customers. It also helps teams better understand their existing and prospective customer base. Let’s dive in!

Analytic Tools 104

Analytic Tools Research Software Feedback Software Product Research 104

UX Studio

SEPTEMBER 20, 2018

In this case study, we show how we enhanced the user experience and gave solutions to reduce the churn rate for Xeropan. They realized a lot of users stopped using their product after downloading it and going through the user onboarding process. To find out why people had stopped using the app, we did what we always do.

Research Software 96

Research Software Analytic Tools Feedback Software UX 96

Userpilot

JULY 24, 2024

Conduct market research and analysis to understand the current state of products in your industry. Identify your target market and user segments to figure out what they want and chart out your product strategy accordingly. Select the right pricing strategy to ensure that potential customers find value in paying for your product.

Data Visualization 111

Data Visualization Framework Product Strategy Analytic Tools 111

Sachin Rekhi

AUGUST 16, 2015

When it comes to customer validation, the most important piece of advice I can give you is exactly what Steve Blank has been prescribing all along: to get out of the building and talk to potential customers and eventually actual customers leveraging your MVP or later product iterations. Customer Validation Process.

User Testing 132

User Testing User Friction Customer Feedback Product Marketing 132

People-First Product Leadership

FEBRUARY 4, 2025

Over the past two decades, I've navigated three major career transitions, each aligned with significant technological shifts. Power of lateral moves : Sometimes, a sideways career move (like my shift from PM to agency strategist) can lead to exponential growth by exposing you to diverse industries and technologies.

Data Visualization 52

Data Visualization Reporting Tools Research Software Technical Advisors 52

Userpilot

MAY 30, 2022

Segmenting your customers based on needs is highly effective as it allows you to form better relationships with users and provide a better experience for them. Needs-based segmentation involves segmenting customers into groups based on their problems and needs. The 3 best tools are Userpilot , Baremetrics, and Segment.

Data Visualization 98

Data Visualization Feedback Software Research Software Analytic Tools 98