The Product Guy

FEBRUARY 24, 2025

While technical skills are still essential, the ability to influence, negotiate, tell compelling stories, and lead with empathy is now a critical differentiator. This is part of the Roadmap to Mastery Collectionavailable exclusively on The Product Way Patreon. Soft skills. So, what does this shift mean for product managers?

Technical Review 150

Technical Review Product Manager Product Management Management 150

The Product Coalition

JANUARY 16, 2022

When creating your roadmap, you need to consider what’s important to the company (not just to the product) and what is the best way to make progress across these multiple needs. These are the exact questions you need to ask when creating your roadmap. In startups, it is actually the company roadmap.

Roadmap 174

Roadmap Data Visualization Customer Experience User Testing 174

The Product Guy

AUGUST 13, 2020

It was a mind expanding exercise and set a clear structure for me to rethink what is really the differentiation factor in our product. . The method to define what the core value and differentiation factor is very similar across business models and industries. In our daily life, there are so many products being used and promoted.

Product Manager 407

Product Manager Product Management Research Software Feedback Software 407

Product Management University

DECEMBER 11, 2024

Market Analysis Before and With AI Customers are clamoring for a number of improvements to your product and youre on a mission to get them funded and on the roadmap. However, just because customers want them doesnt mean theyre delivering the level of differentiating value your organization needs to meet its own goals.

Product Manager 130

Product Manager Product Management User Testing Management 130

Roman Pichler

MARCH 14, 2023

How Does the Strategy Relate to the Vision and Roadmap? As the image above shows, the product strategy sits between the vision and the product roadmap in my model. The roadmap, in turn, provides the context to discover the right product details and capture them in the product backlog.

Product Strategy 348

Product Strategy Strategy Vision Product Research 348

The Product Coalition

AUGUST 3, 2023

Meanwhile, a robust product strategy lays the roadmap to achieve that vision. The Differentiation: Highlight the unique features or technology that differentiates your product. Product Roadmap: Develop a detailed product roadmap that outlines the major features, functionalities, and milestones needed to achieve the vision.

Vision 148

Vision Product Research User Testing Roadmap 148

The Product Guy

JANUARY 18, 2018

First we began by creating a data driven roadmap. All ideas were rated on some additional key criteria apart from financial gains/losses such as: customer value, regulatory requirement, ease of adoption, whether it was a differentiator for us in the market or not. Differentiator in the industry (On a scale of 1-5). 60% Earnings.

Differentiation 252

Differentiation Product Research Data Visualization Customer Experience 252

Intercom, Inc.

OCTOBER 1, 2020

On this episode of Intercom on Product myself and Paul Adams, our SVP of Product, take a look at roadmapping. Knowing how and when to define a roadmap, who to include and how long to plan for are key elements to finding the balanced approach that you need. As you grow functions, the audience for your roadmap widens.

Roadmap 166

Roadmap Feedback Software User Testing Reporting Tools 166

Intercom, Inc.

OCTOBER 1, 2020

On this episode of Intercom on Product myself and Paul Adams, our SVP of Product, take a look at roadmapping. Knowing how and when to define a roadmap, who to include and how long to plan for are key elements to finding the balanced approach that you need. As you grow functions, the audience for your roadmap widens.

Roadmap 166

Roadmap Feedback Software User Testing Reporting Tools 166

Intercom, Inc.

APRIL 21, 2021

Excellent execution can be a differentiator. Designing something to be better, but not necessarily different, can have huge impact and end up being a differentiator. On the other extreme, you have a company like Snapchat, who innovate at the UI level, as that is part of what defines and differentiates them. But it is not enough.

User Testing 219

User Testing Differentiation Customer Experience Technical Review 219

Ask Benny

NOVEMBER 30, 2018

How to effectively build and manage your roadmap and your stakeholders’ expectations. The Roadmap Challenge I recently participated in a meetup of very experienced product management leaders arranged by ProductX. We discussed roadmaps and the challenges surrounding them. Modify the roadmap based on their input if needed.

Roadmap 133

Roadmap Customer Experience User Testing Vision 133

Intercom, Inc.

JANUARY 28, 2019

Marketable – be attractive enough to differentiate itself from competitors. “If your product team isn’t taking roadmap input from your sales team, you’re not listening to the potential market” Second, sales and product need a way to collaborate on the product roadmap. You need to differentiate.

Software Review 194

Software Review Roadmap Differentiation Customer Experience 194

Roman Pichler

FEBRUARY 14, 2023

1] As simple as this sounds, there is a catch: To create value with Scrum, you must understand who the users and customers are, why people would want to use and pay for the product, which business benefits it should generate, and, in the case of commercial products, which features differentiate it from competing offerings.

Product Research 382

Product Research Feedback Software Research Software User Testing 382

Product Innovation Educators

JULY 4, 2022

I wanted to learn how this company creates competitive products, differentiating on cost while offering comparative capabilities that equates to much higher value for customers. A group of passionate users in our social media and forum communities drives our roadmap and and helps us understand the problems we need to solve.

Artificial Inteligence 284

Artificial Inteligence User Testing Feedback Software Customer Feedback 284

Userpilot

SEPTEMBER 10, 2022

What’s product differentiation? What differentiation strategies can a product manager use to make the product stand out in a saturated market? Product differentiation is about highlighting the features of your product that make it stand out on the market. Mixed differentiation uses both objective and subjective criteria.

Differentiation 98

Differentiation Feedback Software Research Software User Testing 98

Lenny Rachitsky

FEBRUARY 25, 2025

At Headspace back in 2016, we had established our product roadmap and success metrics and our mission and vision, but teams were still confused about why we were working on the projects we chose. The plan or roadmap is basically an ordered list of projects based on some notion of prioritization and sequence of delivery.

Strategy 121

Strategy Technical Review Product Strategy Product Research 121

The Product Guy

SEPTEMBER 27, 2016

He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients.

Research Software 370

Research Software User Testing Analytic Tools Product Research 370

Intercom, Inc.

MAY 19, 2020

Product managers should not build the roadmap. In the classic product team structure, responsibility for the roadmap belongs to the product manager. The product team should.

User Testing 245

User Testing Research Software Product Research Feedback Software 245

Intercom, Inc.

JUNE 2, 2021

Is this solution something we want to innovate on and own as an industry leader and differentiator, or is it table stakes where we want to be on par with the market? At the execution level, does this project contribute directly to differentiation or closing product gaps? Here’s a breakdown of each part. Innovation. How to rank.

Customer Experience 251

Customer Experience Framework Feedback Software Analytic Tools 251

The Product Guy

OCTOBER 25, 2016

He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients.

Analytic Tools 356

Analytic Tools Research Software CTO Coach Fractional CTO 356

Userpilot

NOVEMBER 23, 2023

How is the outcome-based roadmap different from regular roadmaps? Dave Martin on how product roadmaps kill outcomes. TL;DR Regular roadmaps kill outcomes by forcing teams to think in the categories of features and timelines. How roadmaps kill outcomes A classic roadmap is a list of features with a timeline.

Product Research 105

Product Research Feedback Software Analytic Tools User Testing 105

ProductPlan

MARCH 5, 2021

This article tackles one of the areas that gets the most interest from product managers: how can they use an essentialist approach to create and communicate better product roadmaps ? To ensure you’re adding the right features and initiatives to your product roadmap, I’ve outlined several suggestions here. Start with the product vision.

Roadmap 122

Roadmap Customer Experience Product Research Vision 122

Product Management University

OCTOBER 13, 2023

Before we bring the portfolio roadmap into the picture, let’s set the stage with product roadmaps. For most people, the term roadmap conjures up a visual presentation of product features and delivery dates published by product management. product management publishes a feature release schedule for every product.

Roadmap 130

Roadmap White Paper Product Research Customer Experience 130

Roman Pichler

OCTOBER 2, 2018

An effective product strategy process should ensure that a valid product strategy and an actionable product roadmap are always available—that a shared and valid approach to achieving product success is available at anytime, as the picture below illustrates. Why a Product Strategy Process Matters. If so, which actions are appropriate?

Product Strategy 258

Product Strategy Product Research Strategy Technical Review 258

The Product Guy

JUNE 15, 2017

Whether it’s your plans (roadmap), feedback you’ve heard from users, product usage data (analytics), or posing questions — getting what you’re doing and thinking in front of a cross-departmental audience will provide you with input that helps you make better decisions and will help align others with the goals you’re looking to achieve.

User Testing 292

User Testing Feedback Software Customer Feedback Research Software 292

Product Innovation Educators

MAY 24, 2021

To determine our positioning, we identify our target segment and how we’re differentiating. Suppose we’re creating product management roadmap software for big enterprise teams. We’re differentiating by allowing a lot of PMs to collaborate. We’re differentiating by allowing a lot of PMs to collaborate.

Product Research 211

Product Research Differentiation Customer Feedback Enterprise 211

Roman Pichler

MAY 13, 2024

Development insights and product roadmap : Are there any significant learning from the product discovery and delivery work? Has the product roadmap changed? Is your product still sufficiently differentiated and does it still stand out from competing offerings? Are there new market entrants?

Customer Experience 305

Customer Experience Product Research Technical Review Data Visualization 305

Product Management University

OCTOBER 19, 2023

The new product is going to boost your differentiation in the competitive space. You’ve just built some cool new A.I. enabled product or feature set and everyone’s totally energized over the upcoming announcement and marketing launch activities. You’ve got customer references with success metrics to make your value story real.

Product launches 264

Product launches Product Research Weak Development Team Vision 264

Roman Pichler

OCTOBER 6, 2020

Reviewing their products will tell you if your product is still sufficiently differentiated. Assess the product strategy and product roadmap together with development team representatives and key stakeholders. If so, which actions are appropriate? Job postings can help you guess your competitors’ plans.

Product Research 293

Product Research Technical Review Feedback Software Research Software 293

UX Planet

JANUARY 22, 2025

Differentiation: In a crowded market, your brands unique personality and approach set youapart. Seamless navigation, personalized product recommendations and intuitive interactions differentiate leading brands from generic alternatives. Trust: Consistency and usability across digital platforms build confidence. million to 91.7

Reporting Tools 98

Reporting Tools Feedback Software Finance Branding 98

Intercom, Inc.

MARCH 10, 2021

Make your roadmap visible to everyone. The first step to communicating your process is making sure your project roadmap is transparent and visible to everyone. Your roadmap is a hugely important material that should be accessible to everyone. Here are some useful tips to monitor your workload and guard against workplace burnout.

Strategy 245

Strategy User Testing Product Research Research Software 245

Alchemer Mobile

JULY 13, 2021

A good product experience is the primary driver behind product differentiation and ultimately, lasting customer satisfaction (measured through CSAT and NPS ) and loyalty. Retention analysis to validate your product roadmap, gauge how long it takes customers to find value, and set benchmarks for long-term retention goals.

Customer Experience 230

Customer Experience User Testing Onboarding KPIs Product Research 230

Roman Pichler

AUGUST 15, 2023

It’s therefore a mistake to treat the product strategy in isolation and not connect it to other plans, especially the product roadmap and product backlog. To avoid this issue, adopt a holistic approach and systematically link your strategy, roadmap, and backlog. Competition: Is your product still sufficiently differentiated ?

Product Strategy 265

Product Strategy Strategy Research Software Customer Experience 265

Mind the Product

JULY 29, 2019

Timelines imposed by the regulator therefore need to be factored in to the roadmap. Starling’s principles are: Full stack bank – innovate on both the front-end user experience and back-end banking technology, as developing on both fronts enables greater differentiation.

Banking 90

Banking User Testing User Friction Differentiation 90

UX Planet

MARCH 9, 2025

This one lacks clarity, differentiation, and a compelling purpose. At the moment when management reaches this section, they will have a full context about the project, so this section will be focussed on technical implementation details: Roadmap : Provide a timeline for the redesign project, including major milestones and deliverables.

Product Research 115

Product Research Research Software Feedback Software User Testing 115

Product Management University

AUGUST 21, 2023

Let’s say your target customers are investing strategically in their technical support area as a way to differentiate in an otherwise commodity market. Your 12-month portfolio roadmap will outline the things you’re going to do to make a quantifiable impact on the support experience your customers give their customers.

Product Manager 246

Product Manager Product Management White Paper Vision 246

Product Management Unpacked

MARCH 5, 2019

and it was clear the primary challenge on most product managers’ minds is setting roadmap priorities without real market feedback. Salespeople , who often perceive that they need one or more features to make a sale, which are frequently ‘one off’ requests, or that the timeframe of existing requests on the roadmap must be accelerated.

Reporting Tools 176

Reporting Tools Research Software Feedback Software User Testing 176