Remove Differentiation Remove Roadmap Remove Study Remove Vision
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Influencing the Product Roadmap

Pragmatic Marketing

Sangita Sarkar , Zynga’s director of product marketing, recently participated in an AMA on influencing the product roadmap via Sharebird , a place to see how people at top companies do product marketing. Longitudinal studies are valuable in understanding the qualitative types of behaviors and emotions over long periods of time.

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Influencing the Product Roadmap

Pragmatic Marketing

Sangita Sarkar , Zynga’s director of product marketing, recently participated in an AMA on influencing the product roadmap via Sharebird , a place to see how people at top companies do product marketing. Longitudinal studies are valuable in understanding the qualitative types of behaviors and emotions over long periods of time.

Roadmap 91
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Intercom named a Strong Performer in Forrester’s 2022 Conversation Automation Solutions New Wave™

Intercom, Inc.

. “We believe that our ability to deliver in-context conversations sets us apart, as well as our ability to define and deliver on our vision” Intercom received a differentiated rating – the highest score possible – in two criteria: conversation delivery and roadmap. What is Forrester New Wave?

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Role of a Product Manager: Unraveling the Key Responsibilities & Role in Business Success

Sequent Learning

They define product roadmaps, set priorities, and ensure smooth coordination among teams to meet deadlines. Key Responsibilities of a Product Manager Visionary Leadership : They define the product vision , aligning it with company objectives and strategizing the product roadmap.

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Driven by Purpose: The Secret Behind Successful Products

The Product Coalition

Product managers must articulate what success looks like for a product and rally a team to turn that vision into a reality. Purpose is the secret behind successful products According to studies, including those from Accenture, products with a purpose outperform those without one. Are you in yet? This is dead wrong.

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The Unintentional Career of John Cutler

Mind the Product

He writes, he tweets, he regularly speaks at conferences, and with 31,000 Twitter followers (not to mention 26,000 followers to his Medium blog ), he’s a prolific and consistent voice in the study and development of the product management craft. Every relationship where you help people initially has a power differential.

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How working as a Product Marketer can help you become a better Product Manager

BrainMates

I would also propose that companies should never differentiate between Product Managers and Product Marketers while hiring and they should encourage transition into one role from another. Having played both roles immensely helps us build a long-term product and business vision. The Unknown Unknowns. The converse is also true.