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Differentiate Yourself in an Already Clustered SaaS Market

ProductPlan

The winners emerging from the scrum of similar offerings differentiate themselves in significant, meaningful, and sometimes surprising ways. Moreover, it creates a roadmap to expanding into similar segments. Combined with testimonials and case studies, this is a powerful tool in your differentiation arsenal.

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A Practical Guide for Product Strategy From Almundo: A Case Study:

Mind the Product

Product (and company) strategy is the backbone that guides product goal-setting and roadmap definition, although it’s sometimes overlooked or confused with having a vision. We started working with the product teams on how each tool – product strategy, OKRs, and roadmaps – should be used so that we could merge them together.

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Influencing the Product Roadmap

Pragmatic Marketing

Sangita Sarkar , Zynga’s director of product marketing, recently participated in an AMA on influencing the product roadmap via Sharebird , a place to see how people at top companies do product marketing. Longitudinal studies are valuable in understanding the qualitative types of behaviors and emotions over long periods of time.

Roadmap 91
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Influencing the Product Roadmap

Pragmatic Marketing

Sangita Sarkar , Zynga’s director of product marketing, recently participated in an AMA on influencing the product roadmap via Sharebird , a place to see how people at top companies do product marketing. Longitudinal studies are valuable in understanding the qualitative types of behaviors and emotions over long periods of time.

Roadmap 91
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Driven by Purpose: The Secret Behind Successful Products

The Product Coalition

Purpose is the secret behind successful products According to studies, including those from Accenture, products with a purpose outperform those without one. Conveying purpose through your product roadmap Some recent conversations highlighted for me the need to state that product roadmap is not a plan, but a vehicle for communicating purpose.

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Intercom named a Strong Performer in Forrester’s 2022 Conversation Automation Solutions New Wave™

Intercom, Inc.

. “We believe that our ability to deliver in-context conversations sets us apart, as well as our ability to define and deliver on our vision” Intercom received a differentiated rating – the highest score possible – in two criteria: conversation delivery and roadmap.

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Kano Model: What It Is & How to Use It to Increase Customer Satisfaction

Userpilot

The Kano model helps you understand user preferences by using quick and powerful data analysis to design your product roadmap. Analyze results and build your feature roadmap. Analyze results and build your feature roadmap Prioritize the basic features because they are the deal breakers for customers.