Product Management University

NOVEMBER 14, 2022

Portfolio marketing’s role (also known as industry marketing) is to promote the value of the portfolio to named industries and make sure the salesforce can tell a more strategic/differentiating value story in each market segment throughout various stages of the sales process, again with the supporting sales tools.

Marketing 147

Marketing Product Marketing Reporting Tools Healthcare 147

The Product Guy

MARCH 16, 2018

Product management requires product strategy. These are all key questions addressed as part of product strategy. Having no formal product management training, I found myself inheriting three products areas in the span of six months as my company continued to reorganize. What are your customers’ needs? About Marissa Fong.

Product Strategy 98

Product Strategy Strategy Reporting Tools Feedback Software 98

Userpilot

MARCH 27, 2024

That said, let’s explore some secondary navigation examples, the role of secondary navigation in UX, the key differences between primary and secondary navigation, and share some strategies to aid your navigation. In terms of design, it must be differentiated from the primary menus, including colors, fonts, and placements.

Feedback Software 106

Feedback Software Research Software Data Visualization Product Research 106

The Product Coalition

DECEMBER 10, 2020

Photo by Barn Images on Unsplash Best 10+ Resources to awaken your strategic brain Books, articles, and strategy gurus As you climb the career ladder, you realize you need to allocate more time to strategic work and less to your well-known tactical tasks. but we had no previous training on strategy.

Differentiation 113

Differentiation Books Strategy Product Strategy 113

The Product Coalition

MAY 12, 2022

In the B2B space, why can a product manager nail the customer’s need, solve the market problem in a differentiated way, have compelling results that make the case, and still hit a wall? There is a science to getting products in the hands of B2B customers and critical strategies to execute. Now that would be a differentiator.

Weak Development Team 124

Weak Development Team Differentiation B2B Customer Experience 124

bpma ProductHub

FEBRUARY 13, 2017

Conversely, product managers who lack knowledge of the corporate strategy have no grounding from which to effectively develop useful multi-year product strategy, nor the tools to motivate their teams. Actuation Consulting provides popular training courses for product managers as well as product teams.

Reporting Tools 195

Reporting Tools Data Visualization Product Research Research Software 195

Lenny Rachitsky

APRIL 9, 2024

PMs and VPs), Lennybot (an AI chatbot trained on my newsletter posts, podcast interviews, and more), and my swag store (great gifts for your favorite PM, or yourself!). That sounds a lot like a tool that would be incredibly good at identifying a clever strategy. Think about it—what is AI best at? People stuff! Please tell me!

Data Visualization 120

Data Visualization ChatGPT Research Software Product Management 120

The Product Coalition

MARCH 23, 2022

From a Product Management and Strategy viewpoint, I believe internalizing this fear of failure drives some of the best outcomes for the organization and its customers. The starting point is identifying differentiators that are tangible to the target audience beyond revenues and gross margin customers believe are beneficial.

Framework 122

Framework Reporting Tools Technical Review Systems Review 122

Dear Strategy

APRIL 20, 2018

On this week’s episode, host Bob Caporale, President of the product management and product strategy training company Sequent Learning Networks , answers the following question: Dear Strategy: “What are the most important points to stress when presenting new ideas to senior management (i.e. Read the full blog post.

Presentation 40

Presentation Strategy Differentiation Blog 40

Dear Strategy

AUGUST 27, 2018

Dear Strategy: “Can you talk about some of the newer trends in marketing that should be considered when putting together a marketing strategy?”. . Finally – a question about marketing strategy!!! We’ve always pitched this show as being mostly about product and business strategy. Next are the product strategies.

Strategy 53

Strategy Outbound Inbound Marketing 53

The Product Guy

AUGUST 13, 2020

Now there are more and more resources, like blogs, books, online courses and even training programs for Product Management. Are reading articles, taking online courses, watching videos and participating training program enough to make one a good product manager? Also who is to define “good” in various industries and companies?

Product Management 163

Product Management Product Manager Research Software Feedback Software 163

Product Management University

DECEMBER 17, 2020

Shorter sales cycles and competitive differentiation. Anytime, Anywhere Training that lets your team learn in small increments over many weeks or months. You no longer have to take 2-4 days away from your job for a one-and-done training course.

Magazine 130

Magazine B2B Product Management Product Manager 130

Sequent Learning

DECEMBER 20, 2023

Go-to-Market Strategy : They design comprehensive launch plans, working closely with marketing teams for successful product introductions. Performance Evaluation : Post-launch , they track product performance metrics, refining strategies for optimal outcomes. Product Development and Roadmapping : Collaboration is the key.

User Testing 52

User Testing Customer Feedback Certifications Product Management 52

The Product Coalition

MARCH 18, 2022

Founders with fresh capital and ambitious growth plans are deciding whether or not to double down on the core value proposition and find repeatable sales/marketing strategies for acquiring new customers. You could have more competition, and the core value prop is not differentiated enough. Are there capacity or incentive issues?

Customer Experience 193

Customer Experience Onboarding KPIs User Testing Customer Feedback 193

The Product Coalition

AUGUST 23, 2023

So I did what every well-trained consultant knows to do — I asked a question. The shift from developing a game to creating a productivity tool required a complete overhaul of their strategy, a deep understanding of a different user base, and a steadfast commitment to their new purpose. What does the product mean to you?”

Weak Development Team 133

Weak Development Team Customer Experience Technical Review Customer Feedback 133

Product Innovation Educators

JULY 4, 2022

I wanted to learn how this company creates competitive products, differentiating on cost while offering comparative capabilities that equates to much higher value for customers. From there, if we’re getting into a brand new category, we follow a fast-follower strategy. One of our new service features is Wyze Anything Recognition.

Artificial Inteligence 108

Artificial Inteligence User Testing Feedback Software Customer Feedback 108

Amplitude

MARCH 11, 2020

Roadmapping is at the core of product strategy and product management. You can create sales training and prepare go-to-market plans for upcoming feature launches months in advance. This involves defining the core user(s), articulating the user’s “ jobs to be done “, and identifying how the company is differentiated.

Data Visualization 100

Data Visualization User Testing Product Strategy Product Research 100

The Product Guy

MAY 15, 2017

In a recent live stream from one of our mentors of The Product Mentor , Dustin Levy, lead a conversation around “Product Strategies for Non-Strategists”. He is passionate about Lean and Agile Product management, innovative business models and business and product strategies. Krishna Madhuvarsu Director of Product Strategy, Oracle Inc.

Analytic Tools 90

Analytic Tools Research Software Product Strategy CTO Coach 90

Userpilot

JULY 24, 2023

Conduct market research to identify competitors and determine avenues for product differentiation. Create a targeted go-to-market strategy for your launch plan. How to plan a successful product launch strategy? Next, analyze their product, brand, and marketing strategy. The Go-To-Market Strategy wheel.

Product launches 98

Product launches User Testing Product Research ChatGPT 98

The Product Coalition

OCTOBER 4, 2022

Details can equal differentiators. The team prioritizes cramming more in rather than focusing on the most meaningful, loveable features that may slow the train. You need to slow the feature train if your focus is a minimum loveable product. Or velocity over value. These are cultures where agile rules in a bad way.

User Testing 144

User Testing Product Research Customer Experience Customer Feedback 144

Product Innovation Educators

JULY 19, 2021

Returning with us is Greg Geracie the CEO of Actuation Consulting, a global provider of product management training, consulting, and advisory services to some of the world’s most well-known organizations. The study researches the factors that differentiate successful product teams from the rest of the pack.

Product Research 105

Product Research Research Software Product Management Product Manager 105

The Product Coalition

AUGUST 4, 2023

Let’s consider another example: HealthTech — Virtual Exercise App Business Description: An app providing a range of virtual exercise classes, personal training sessions, and health tracking features. Core Value/Mission: To facilitate fitness and wellness in a convenient, accessible format. North Star Metric: Daily Active Users.

Data Visualization 125

Data Visualization User Testing Customer Satisfaction Customer Experience 125

ProductPlan

JUNE 5, 2020

Key takeaways include product strategy , user research, and the UX/UI design process. Focus : Teaches how to use market data to identify and present strong product strategies and how to sell these plans internally successfully. It has access to the most training options, making it more convenient.

Certifications 105

Certifications Customer Experience Artificial Inteligence Product Management 105

Gainsight

SEPTEMBER 22, 2023

But training can pay dividends before a sale, leading to many more of them. How to Stand Out from the Crowd with Digital Customer Education So, how does training your customers help you stand out from the crowd and win more business, even in a down economy when buyers are slashing their budgets? Very little.

Education 52

Education User Friction Customer Experience Customer Feedback 52

Intercom, Inc.

APRIL 23, 2018

We are taking a number of steps to ensure compliance with GDPR, but now is the time to consider the entirety of your security and data privacy strategy, both in terms of how you build it and how you communicate it. What is a ‘privacy ecosystem’ and why it matters. You are only as strong as the weakest link in your privacy ecosystem.

Weak Development Team 220

Weak Development Team Systems Review Data Visualization User Testing 220

Userpilot

NOVEMBER 2, 2022

Because it’s the key to a better pricing strategy, competitive advantage, and customer experience. Adjust your marketing strategy and positioning to ensure you’re promoting the true value of your product. To add value to your SaaS product, follow these ten best practices: Adjust your marketing strategy.

Feedback Software 98

Feedback Software Research Software User Testing Product Research 98

Userpilot

SEPTEMBER 4, 2023

Research shows optimized customer journeys deliver: Up to 20% increase in customer satisfaction 30% increase in conversion rates 15% increase in average order value 25-40% increase in revenue In essence, customer journey optimization establishes customer experience as a competitive differentiator that boosts business growth.

Data Visualization 97

Data Visualization User Testing Analytic Tools Customer Feedback 97

Usersnap

DECEMBER 19, 2023

It covers various survey types , practical implementation strategies, crafting trigger questions, and selecting effective feedback channels. Semantic Differential Scale 5. Semantic Differential Scale This scale contrasts two opposite positive adjectives, and users rate where their opinion falls between them. Likert Scale 3.

Feedback Software 52

Feedback Software User Testing Customer Feedback Product Research 52

Product Management University

AUGUST 9, 2017

If you’re in a marketing or sales role, that same dialogue demonstrates high credibility, which might be the most important aspect of differentiating your organization and its solutions from the competition. Why Every Product Strategy Needs a Strong Narrative . Business Requirements – The Problem is the Problem! .

Marketing 100

Marketing Certifications Differentiation B2B 100

Userpilot

APRIL 24, 2024

This enables SaaS teams to adjust strategies promptly for optimal performance. And differentiate between positive, neutral, and negative feedback. This facilitates quicker and better-informed decision-making and allows teams to adapt strategies on the fly. Nearly 85% of marketers now use AI to write content.

Analytic Tools 86

Analytic Tools Feedback Software Data Visualization Reporting Tools 86

The Product Coalition

MARCH 7, 2023

Many companies expect product managers, designers and other roles to be able to deliver good user interviews, but the training is often by trial-and-error. I compiled this guide back when I was training product managers on my team to be able to run user interviews.

User Testing 124

User Testing Customer Feedback Customer Experience Data Visualization 124

Intercom, Inc.

JUNE 3, 2021

And so, now’s the time to start thinking about accelerating our business strategies and grabbing the opportunities it brings. Now that the worst seems to be over, what exactly should your strategy look like? But if the strategy was good to begin with, keep at it. How can we accelerate our current strategy? Paul: Yeah.

Strategy 228

Strategy Feedback Software Research Software Software Review 228

Roman Pichler

MAY 10, 2016

My first MVP had little resemblance with the finished product: I used my product strategy and roadmap workshop as the initial minimum viable product. This helped me better understand which strategy and roadmap-related challenges product managers commonly experience and which advice is helpful for them. Minimum Viable Product #2.

Books 145

Books Product Research Feedback Software Workshop 145

Userpilot

OCTOBER 9, 2023

The major differentiator is their purpose: A minimum viable product (MVP) is used to test the feasibility and viability of a new product idea. How to launch a successful pilot project and gain valuable insights Without a clear strategy, you will struggle to launch your pilot and measure the results. Implement the same approach.

Feedback Software 105

Feedback Software Analytic Tools Data Visualization User Testing 105

Gainsight

SEPTEMBER 28, 2022

To help ensure that customers view your products as vital to their own success, rather than trimmable “fat,” we’ve developed a Durable Growth Playbook , in which sales, product and customer success collaborate on a set of proven retention and expansion strategies. Scale Through Digital. Some of them may be going through a downsizing.

Customer Experience 52

Customer Experience Analytic Tools Customer Feedback Weak Development Team 52

Usersnap

JULY 26, 2023

In this article, we delve into the world of customer-focused companies, with the five customer-centricity examples—and we explore strategies that have won them consumer praise and undying loyalty. Key strategies and learnings from the top companies 5 best customer-centricity examples 1. What you can expect ?⤵️

User Testing 52

User Testing Customer Feedback Customer Experience Reporting Tools 52

Userpilot

SEPTEMBER 16, 2022

This article will not only show you examples but also reveal strategies for being fully customer oriented. Track metrics like CSAT, CLV, CRR, NPS , and churn rate to understand how well your strategies are working. Your customer focus strategies will be unique to you, and that will give you an edge in the market.

User Testing 98

User Testing Customer Feedback Customer Experience Feedback Software 98