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A Decade of Product Management

Melissa Perri

. -- 2014: "I do not need Product Managers, I can run my company myself,I have the strategy." Founders realizing they can't do it all on their own, that Product Management is a career, and an important skill for the executive team. -- 2011: "You are crazy for joining a startup, Melissa. Product Strategy = Company Strategy in this case.

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Product Positioning Strategies For SaaS: Types and Examples

Userpilot

Product positioning strategies are not only a marketing tactic but a survival strategy. In this article, we’ll go over product positioning definitions and their types, then go over our process for creating a product positioning strategy that gets positive user feedback. Why are product positioning strategies important?

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How to Develop, Articulate, and Sell Product Strategy

The Product Guy

First, I did not know how to frame, develop and present product strategy in a systematic way, and second, as a startup, my company has not historically had a good track record of strategy being developed outside of senior management (read: founder). I admit that in the past, I have been soured on “strategy” as a discipline.

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Importance of A Holistic Product Function in A Startup

The Product Coalition

The role of a Product Owner/Manager/Strategist is to help startups capture and transform customer insights into full product experiences that in turn increase customer satisfaction, loyalty, retention, and the business values. Upsell Strategy (upgrade, expand, replace) b. Win-Loss Analysis 2. User Retention c.

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UX Research: A Practical Guide to Insights, Budgeting, and Stakeholder Engagement

UX Planet

UX research emerges as a pivotal factor in crafting user-centered designs and strategies. This article delves into the importance of UI UX research, particularly for enterprise customers and B2B companies. Analyze documented requests and complaints to gain direct user feedback. What is UX Research in Design?

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The NAB API Teardown

The Product Coalition

The registration link and documentation links are prominent and easy to navigate. You might wonder why this is worth noting, it’s because many APIs, especially those offered by enterprises and enterprise software providers are bizarrely not this straight forward. Language is one of being product-led?—?“register,

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What No One Tells You bout Being a Product Manager at an Early Stage Startup

The Product Coalition

What No One Tells You About Being a Product Manager at an Early Stage Startup Over a year ago, I asked around, searched for books or articles, went to several talks but found very little advice on being a product manager at an early-stage startup. We didn’t have any documentation, processes, or guidelines to refer to.