eBook Engineering Product Marketing Product Strategy 
The Product Coalition
DECEMBER 6, 2023
The Critical Role of Product Strategy When Money Is Scarce (Part 1 — Seed) A good product strategy is something every company needs. Here is how a product strategy can help you create business results, even when the market is not in your favor. Product strategy is such a vague term for most people.
PMLesson's Ace the PM Interview
APRIL 25, 2022
Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market.
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The Product Coalition
FEBRUARY 11, 2024
Photo by Iain Kennedy on Unsplash When I was a product lead at Imperva, there was a feature that engineering kept telling me required a rewrite. But you know how it is — temporary things tend to remain permanently , and engineering kept raising a flag that this feature needs more work. Some even need to be left untouched.
The Product Coalition
JANUARY 24, 2021
But what about product and engineering? For example, I have seen product teams that create OKRs around meeting with customers, and engineering teams that created OKRs around closing the tech debt. And the former can only be answered when you think about the product as a whole?—?including
The Product Coalition
APRIL 18, 2021
The technology was always demonstrated as part of a search engine, and that was what Twiggle’s founders originally thought of delivering as their product. But a search engine wasn’t a suitable product for Twiggle’s target market. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an
The Product Coalition
DECEMBER 25, 2022
Alibaba, who was one of our investors, had about 1,500 engineers working on search. When I first joined Twiggle as VP of Product, when it had amazing technology but no product in the market, the founders thought our product should be a search engine. But even that wasn’t enough.
The Product Coalition
SEPTEMBER 11, 2022
Working in the startup nation, many of the product leaders I coach?—?either used to be engineers or even mathematicians before they shifted to product. And in the product world, often there isn’t a right or clear answer , which makes things complicated. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an
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