Product Management University
JUNE 21, 2023
Developing a content strategy for product marketing requires an approach similar to product positioning. Executing a solid content strategy can keep the sales mantra of “the leads we get from marketing are crap” at bay! You want the search engines to reward you, not punish you.
The Product Coalition
FEBRUARY 11, 2024
Photo by Iain Kennedy on Unsplash When I was a product lead at Imperva, there was a feature that engineering kept telling me required a rewrite. But you know how it is — temporary things tend to remain permanently , and engineering kept raising a flag that this feature needs more work. Some even need to be left untouched.
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The Product Coalition
DECEMBER 6, 2023
Going through these iterations is what I do when I work with founders personally or through the new product-market fit masterclass. Product strategy is a special kind of strategy. Unlike what most people think, the product strategy isn’t the strategy of the product department. That’s about strategy in general.
PMLesson's Ace the PM Interview
APRIL 25, 2022
Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market.
The Product Coalition
FEBRUARY 18, 2024
The project was stuck in engineering for a long time. On one hand, he knew the project wasn’t in good shape and something needed to change, but on the other hand, engineering kept giving him fluff answers. As we were working through his challenges, he shared his frustration about a specific project he was leading.
Intercom, Inc.
SEPTEMBER 10, 2020
As an engineer by training, in pressure situations he tends to “lean to the quant.” Intercom’s Kate O’Hanlon recently caught up with Mark to talk about his approach to scaling, and why it’s a mistake to think that the formula for success is just about getting product-market fit and then adding sales reps. .
The Product Coalition
JANUARY 24, 2021
But what about product and engineering? For example, I have seen product teams that create OKRs around meeting with customers, and engineering teams that created OKRs around closing the tech debt. And the former can only be answered when you think about the product as a whole?—?including
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