The Product Coalition

DECEMBER 25, 2022

Alibaba, who was one of our investors, had about 1,500 engineers working on search. When I first joined Twiggle as VP of Product, when it had amazing technology but no product in the market, the founders thought our product should be a search engine. But even that wasn’t enough.

User Testing 111

User Testing Customer Experience Presentation Engineering 111

Under 10 Consulting

DECEMBER 19, 2019

. : defining and delivering the right products by empowering teams with clarity on problems—problems to be solved either in the product or its promotion. . However, what one organization calls product management, another calls product marketing. for future products and services, Planning.

CTO Coach 52

CTO Coach Reporting Tools CTO Engineering 52

The Product Coalition

SEPTEMBER 11, 2022

Working in the startup nation, many of the product leaders I coach?—?either used to be engineers or even mathematicians before they shifted to product. And in the product world, often there isn’t a right or clear answer , which makes things complicated. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an

Customer Experience 112

Customer Experience Definition User Testing Engineering 112

The Product Coalition

OCTOBER 19, 2020

Google is mostly known for being so much better than other search engines, “better” usually addressing the quality of the search results. And that’s our product “. and I weren’t looking for the best search engine out there. Crisp up your product’s value proposition, and make sure everyone understands it.

User Testing 88

User Testing Magazine Technical Review Customer Feedback 88

The Product Coalition

FEBRUARY 28, 2021

like hiring someone for your team, or allocating more engineers to your product?—?there Tie It to Results, Not Resources With my marketing budget, it was hard for me to make a decision since I couldn’t tie the investment I would be making to clear and coherent results. When it comes to asking for additional resources?—?like

Definition 159

Definition Events Marketing Books 159

The Product Coalition

JANUARY 13, 2021

If you fall into this category, it doesn’t mean that you need to shut the company down or abandon this product direction. Did you know that Google’s search engine knew how to answer natural language questions since its early days? It’s not about your product, it’s about their unmet need. But people didn’t search this way.

Education 114

Education Marketing User Testing Weak Development Team 114

The Product Coalition

FEBRUARY 14, 2021

We all strive to work with empowered product teams, who can achieve great things together. Even when you work with an engineering team that is used to getting very detailed product requirements from you, they can only gain from getting a broader context. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an

Onboarding KPIs 170

Onboarding KPIs Weak Development Team Customer Experience User Testing 170

Intercom, Inc.

NOVEMBER 7, 2019

At Spendesk I am currently head of sales, so my main missions are about hiring and building the sales department on one side, and I also work around like all of the go-to-market strategy. You started off in engineering, I believe. It’s super important to think early on about what strategy you have. Nico: Exactly.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

The Product Coalition

NOVEMBER 8, 2020

Technical debt is always a hot discussion topic between product managers and engineers. My recommendation is that product managers own it like they own any other feature. Technical debt is an area that always causes heated arguments between product and engineering. But beware?—?with Are you ready for it?

Customer Experience 69

Customer Experience Engineering User Testing Definition 69

The Product Coalition

JANUARY 8, 2019

explains Amelie Watt, a Product Manager at Elevator Up, “This way, we’re able to remain flexible when plans change and quickly adjust according to new requirements and ideas….agile Here’s a few ways agile product roadmaps can differ from traditional ones. But perhaps your engineering team also wants to see a version of it.

Agile 60

Agile Roadmap Vision Customer Feedback 60

The Product Coalition

DECEMBER 17, 2023

Photo by Alexei on Pxhere A few months after I joined Twiggle as the VP of Product, the CEO gave me a list of competitors to review. Since we played in the e-commerce search space, the list included almost exclusively e-commerce search engines, and one was a generic search engine that seemed to be a good fit for e-commerce apps.

Technical Review 120

Technical Review Weak Development Team User Testing Systems Review 120

The Product Coalition

DECEMBER 11, 2023

The customer journey is such an important tool when building your product strategy. In product-led growth, its importance is even more significant. I imagine it was something like that: Let’s say that we have an engineer named Sarah. The customer journey is a key factor in your ability to create a successful product.

User Testing 78

User Testing Customer Experience Systems Review Enterprise 78

The Product Coalition

MAY 20, 2023

However, there’s a delicate balance between ambitious objectives and unrealistic expectations, or between a hardworking team that works productively against a clear strategy and an overextended team that can’t make a significant impact. Now, don’t get me wrong — it’s true we all need to move fast, now more than ever.

ChatGPT 97

ChatGPT Software Review User Testing Customer Experience 97

Andrew Chen

SEPTEMBER 4, 2018

Sonal: I love that you said that because one of the complaints I’ve heard about “growth hacking” is that it’s just marketing by a different name, and what I’m really hearing you guys say is that there’s a systemic point of view, there’s rigor to it, there’s stages, there’s a program you build out.

User Testing 75

User Testing Marketing Analytic Tools Customer Experience 75

Mixpanel

JANUARY 11, 2021

We have three distinct products: the ad-supported video streaming platform, which is what we started with four years ago; a subscription version of the business with ad-free content; and exclusive original content. We also have a kid’s product, with ebooks, video games, audio stories, videos, movies, etc.

Data Visualization 98

Data Visualization User Testing Customer Experience Analytic Tools 98

ProductPlan

OCTOBER 26, 2021

Anyone in product for a few years quickly notices no fixed definition of product management from one company to another. Some view Product as an equal peer to Marketing, Sales, and Engineering, while others tuck it away under a VP of Product Marketing or a CTO.

CTO Coach 86

CTO Coach User Testing Product Research Data Visualization 86

Roadmunk

OCTOBER 26, 2017

Welcome to the second episode of Product to Product —a podcast for / by product people. Listen below: This episode features Matt Bilotti , product manager at Drift. Matt recently co-authored an ebook with Drift’s CEO, David Cancel, called “ Burndown: A better way to build products.” But what is Burndown?

Framework 40

Framework Data Visualization User Testing Reporting Tools 40

Revulytics

AUGUST 8, 2019

We sit down with our engineers to brainstorm solutions. Here’s the method we’ve implemented in our Under10 productivity tool for product managers. That’s the #1 issue: product managers are so busy providing support for all these groups, they’re not actually doing product management.

Research Software 54

Research Software Product Research User Testing Reporting Tools 54

Userpilot

APRIL 30, 2021

Rather than hiring a bunch of marketing people in-house and figuring out a process from scratch, it can sometimes be more cost-efficient to hire an agency, plug your business model into their existing systems, and press play. This is especially true if none of your founding team members have any deep marketing strategy expertise.

Research Software 98

Research Software Marketing Technical Advisors Customer Experience 98

Alchemer Mobile

MARCH 17, 2020

Between interfacing with multiple teams, coordinating release schedules, prioritizing customer happiness, driving the mobile product roadmap, messaging product announcements internally and externally, and myriad other activities, the list of “to-do’s” for mobile product managers may seem endless, and the job is ever-changing.

User Testing 147

User Testing Feedback Software Technical Review Customer Experience 147

The Product Coalition

JULY 2, 2022

primarily focused on product teams, helping them be great at the discovery work that is at the heart of what they do Leadership coaching?—?focused focused on helping product leaders thrive and lead the product organization effectively as well as the product strategy in the right direction Transformational coaching?—?working

Workshop 115

Workshop Customer Feedback Technical Review Product Research 115

Userpilot

MAY 19, 2021

The B2B SaaS marketing space can feel a lot like an echo chamber. You hear many people chanting the same things about how this one specific tactic gave them +1000% in ROI, and then you look at your own strategy and wonder why it’s all crickets. Venture Harbour’s Influencer Marketing Strategy That Has Led to 9 Successful Businesses.

Research Software 119

Research Software B2B User Testing Customer Experience 119

Usersnap

FEBRUARY 20, 2020

Measuring your NPS forces you to look into your overall customer experience strategy and see if you can make changes that would improve your score. NPS surveys start a conversation with customers, which you can then continue to find out more about their needs and wants, as well as how your product suits them and how it could be improved.

Data Visualization 64

Data Visualization Feedback Software Reporting Tools Analytic Tools 64

Intercom, Inc.

MARCH 29, 2018

The interesting thing is that the way we get our clients right now is strictly around content marketing, inbound and SEO. Was that your strategy from the get go or was there a little bit of happenstance? Do you find yourself having to turn away people that don’t have product/market fit yet? Just be patient.

Webinar 192

Webinar Inbound Download User Testing 192