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Develop a Content Strategy for Product Marketing in 5 Steps

Product Management University

Developing a content strategy for product marketing requires an approach similar to product positioning. Executing a solid content strategy can keep the sales mantra of “the leads we get from marketing are crap” at bay! 5 Steps For Building a Winning Content Strategy 1. You want the search engines to reward you, not punish you.

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The Critical Role of Product Strategy When Money Is Scarce (Part 1?—?Seed)

The Product Coalition

The Critical Role of Product Strategy When Money Is Scarce (Part 1 — Seed) A good product strategy is something every company needs. Here is how a product strategy can help you create business results, even when the market is not in your favor. heard my explanation and immediately said — ‘oh, you are doing product strategy’.

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16 Customer Acquisition Strategies To Increase Conversion Rates

Userpilot

With the right customer acquisition strategies, you can convert potential customers to paying users and set the stage for turning them into long-term loyal users. As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users.

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CS Value Engineering and Customer ROI Just Got More Important

Gainsight

This series is also hosted by Tim Van Lew, Director of Customer Success Strategy at Gainsight. Hayer and Van Lew sat down with Chris Bohle, Director of Value Consulting and Strategy at Gainsight, to talk about all things ROI—specifically how customers see a return on their investment in your solution. That’s the groundwork of it.”

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Releasing Software and Stress

Split

They’re discovering new strategies to reduce unnecessary risk and headaches along the way. In this eBook, we take a closer look at developer pain points that can be tempered with tooling and take pressure off the feature release cycle. Download a free copy of the De-Stressing Feature Releases for Developers eBook today!

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Employ an IMPACT Prioritization Strategy to Your Product

ProductPlan

They know the importance of a prioritization strategy and seek out opportunities to improve upon it. Because a prioritization strategy is of crucial importance to any product’s success, many different methods exist. It’s a testament to just how tricky, and complex a prioritization strategy can be. Meaningful.

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Implementing CS From Scratch: 4 Best Practices

Gainsight

The challenge to such a powerful growth engine is it can feel a bit overwhelming. But, with a little guidance and a few proven success strategies, each company we’ve partnered with has been able to implement effective Customer Success strategies quickly. Where do you start? Who should be involved? What metrics should you track?