eBook Engineering Marketing Strategy 
Product Management University
JUNE 21, 2023
Developing a content strategy for product marketing requires an approach similar to product positioning. Executing a solid content strategy can keep the sales mantra of “the leads we get from marketing are crap” at bay! 5 Steps For Building a Winning Content Strategy 1.
The Product Coalition
DECEMBER 6, 2023
The Critical Role of Product Strategy When Money Is Scarce (Part 1 — Seed) A good product strategy is something every company needs. Here is how a product strategy can help you create business results, even when the market is not in your favor. Product strategy is such a vague term for most people.
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Userpilot
JANUARY 8, 2024
With the right customer acquisition strategies, you can convert potential customers to paying users and set the stage for turning them into long-term loyal users. As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users.
Gainsight
OCTOBER 14, 2022
This series is also hosted by Tim Van Lew, Director of Customer Success Strategy at Gainsight. Hayer and Van Lew sat down with Chris Bohle, Director of Value Consulting and Strategy at Gainsight, to talk about all things ROI—specifically how customers see a return on their investment in your solution. That’s the groundwork of it.”
The Product Coalition
JANUARY 13, 2021
Educating the market is hard enough as is, but there is one thing without which you cannot succeed. You Cannot Educate the Market if the Need Isn’t There Last week I talked about ways to educate the market , ones that can actually work despite the fact that educating the market is hard and usually not recommended.
Intercom, Inc.
NOVEMBER 7, 2019
Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. Nico joined me on Inside Intercom this week, where we discussed everything from the three stages of company growth to how growing companies can address new markets.
ProductPlan
SEPTEMBER 30, 2021
They know the importance of a prioritization strategy and seek out opportunities to improve upon it. Because a prioritization strategy is of crucial importance to any product’s success, many different methods exist. It’s a testament to just how tricky, and complex a prioritization strategy can be. Meaningful.
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