Product Management University
JUNE 21, 2023
Developing a content strategy for product marketing requires an approach similar to product positioning. Executing a solid content strategy can keep the sales mantra of “the leads we get from marketing are crap” at bay! You want the search engines to reward you, not punish you.
Gainsight
OCTOBER 14, 2022
After identifying the trapped value, Chris’s team will craft a business case to realize that value through deliberate processes and strategies, while ensuring a cyclical review process with stakeholders to account for changes in business needs and the market. Value engineering through the lifecycle.
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The Product Coalition
JANUARY 13, 2021
Educating the market is hard enough as is, but there is one thing without which you cannot succeed. You Cannot Educate the Market if the Need Isn’t There Last week I talked about ways to educate the market , ones that can actually work despite the fact that educating the market is hard and usually not recommended.
Intercom, Inc.
NOVEMBER 7, 2019
Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. Nico joined me on Inside Intercom this week, where we discussed everything from the three stages of company growth to how growing companies can address new markets.
Advertiser: ZoomInfo
The benefits of account-based marketing are clear: internal alignment, shorter sales cycles, higher conversion rates. Data is the fuel that powers your ABM engine. And yet only 43% of marketers are completely satisfied with the quality of their data. Without it, you can’t find and reach your target accounts.
The Product Coalition
FEBRUARY 11, 2024
Photo by Iain Kennedy on Unsplash When I was a product lead at Imperva, there was a feature that engineering kept telling me required a rewrite. But you know how it is — temporary things tend to remain permanently , and engineering kept raising a flag that this feature needs more work. Some even need to be left untouched.
The Product Coalition
DECEMBER 6, 2023
Here is how a product strategy can help you create business results, even when the market is not in your favor. I sat with an entrepreneur who was helping me with market research for the work I do with startup founders and explained to him what I do. If you feel it touches marketing and sales, you are right.
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