The Product Coalition

JULY 18, 2021

Ideas need to sink in, some research is due, and there is a natural evolution process until everything falls into place. There isn’t a clear set of instructions that will lead you to the solution if you simply follow them step by step. For example, can you make a huge leap without developing completely new technology?

Product Strategy 182

Product Strategy Strategy Research Software Technical Review 182

The Product Guy

FEBRUARY 3, 2019

How do you conduct customer research and make feedback actionable when your customers vary greatly in their backgrounds? Enter Jobs To Be Done, a methodology that forgoes customer persona creation to instead segment markets and product opportunities around the different types of goals (jobs) customers use a product to achieve.

User Testing 124

User Testing Customer Feedback Product Management Product Manager 124

The Product Coalition

APRIL 18, 2021

They are always part of a solution to a larger problem. For example, one of the most innovative ideas I had throughout my career was Twiggle’s product. Twiggle’s technology was able to improve the accuracy and relevance of e-commerce search results. But a search engine wasn’t a suitable product for Twiggle’s target market.

Research Software 132

Research Software User Testing Leadership Weak Development Team 132

The Product Coalition

OCTOBER 25, 2021

the research articles, the important topics and revelations, and as you move towards the end, the articles become lighter: interviews with celebrities, lifestyle pieces, and so on. Last week, one of my customers consulted with me on what is the best metric to trace for the migration from an old system to a new one.

User Testing 164

User Testing Magazine Product Research Research Software 164

ProductPlan

JUNE 5, 2020

The course covers basics like assessing target opportunities, building software products, and how to launch a great product. The Product Leader Certificate requires a little more PM experience and demands competence in DevOps, data analytics, and hard technical skills. in the product process.

Certifications 95

Certifications Customer Experience Artificial Inteligence Product Management 95

Userpilot

APRIL 21, 2024

Investing in the right NPS feedback software is crucial especially when net Promoter Score (NPS) is a top method for gathering user feedback and measuring customer loyalty. Let’s look at what some of these NPS survey tools are and their pros and cons so you can find the best fit for your company.

Feedback Software 52

Feedback Software Analytic Tools Research Software Data Visualization 52

The Product Coalition

DECEMBER 11, 2023

A customer persona is a great tool here since it helps you get into their general mindset and not just the specific interaction with your product. As a good product-leader-to-be (although I didn’t know it at the time), I asked them why did they want to do it, and then performed market research to understand the problem better.

Customer Experience 78

Customer Experience User Testing Weak Development Team Research Software 78

The Product Coalition

DECEMBER 11, 2023

So they do all sorts of validations and deep analysis processes: market research, business plan, competitive analysis, and so on. If they do it well they are able to raise money, build the product, and the first customers are coming in. This is usually when they hire a product leader and you join the game. And guess what?

Startups 78

Startups User Testing Customer Experience Roadmap 78

Userpilot

MAY 16, 2023

Getting paying customers for your SaaS business can be a challenging and complicated endeavor. However, the time-tested strategy of SaaS email marketing has proven to be a reliable method of driving product growth. Software companies need to use targeted emails instead of sending the same message to every user.

Feedback Software 96

Feedback Software Analytic Tools Research Software User Testing 96

Gainsight

NOVEMBER 20, 2019

An approachable best-seller that will expand the way you think about applications of research. The Lean Product Playbook —Dan Olsen. A step-by-step strategy for new and seasoned PMs alike to learn how to build products customers will love. Mastering Product Experience in SaaS —Nick Bonfiglio, Mickey Alon, and Myk Pono [Free].

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Books Blog Feedback Software User Testing 80

The Product Coalition

MAY 9, 2020

But one of the major concepts you absolutely need to get your head around is Product-Market Fit. If you don’t do your research, and understand how your product fits into the market (see what we did there?) What Exactly is Product-Market Fit? How Do I Know if I Have No Product-Market Fit?

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User Testing Technical Review Product Marketing Product Research 78

UX Planet

JANUARY 12, 2024

Then, set up an account on platforms like topmate.io The best part they are FREE* to start with *These platforms charge a very small percentage of your earnings. Just to make it clear these are all on your earnings from these platforms. Digital Products This side hustle earned me $700+ last year, not a lot but a decent start.

Analytic Tools 78

Analytic Tools Research Software Data Visualization User Testing 78

Userpilot

MARCH 28, 2022

Content marketing vs product marketing? The goal of any marketing strategy is to attract and convert members of your target market into paying customers. But what is the difference between content and product marketing ? The advantages of both marketing strategies. What is content marketing?

Product Marketing 98

Product Marketing Marketing Research Software Feedback Software 98

Userpilot

APRIL 30, 2021

If you’re looking to scale up your SaaS business , you may have considered hiring a marketing agency. Rather than hiring a bunch of marketing people in-house and figuring out a process from scratch, it can sometimes be more cost-efficient to hire an agency, plug your business model into their existing systems, and press play.

Research Software 98

Research Software Marketing Technical Advisors Customer Experience 98

The Product Coalition

MAY 6, 2023

Strive to understand what drove this request, what pain or problem caused them to raise it, and why this is the solution they requested. Does It Represent the Market? A great quote that I learned early in my product management career says that the product manager doesn’t need to be the voice of the customer.

User Testing 126

User Testing Customer Feedback Customer Experience Research Software 126

The Product Coalition

JANUARY 8, 2023

Sometimes, by the way, just by understanding where exactly you disagree with other people, the problem solves itself  — you might be able to find research that supports one side of the argument, or understand that the next step is to conduct such research by yourself. It read “we focus on the SaaS market”.

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Product Strategy Strategy Research Software Product Research 114

The Product Coalition

FEBRUARY 14, 2022

How many times have you heard the phrase “It’s research, it will be ready when it’s ready”? If you manage AI products, the answer is probably “many”. AI product management is a unique beast that can be quite challenging, but there are ways to make it easier. In algorithmic research, this is very prominent. It’s research.

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User Testing Data Visualization Product Management Product Manager 137

Gainsight

JANUARY 30, 2023

By Tori Jeffcoat, Senior Product Marketing Manager, Gainsight. The world of SaaS has similarly been turned upside down. A good product experience is a simple product experience. Product experience starts and ends with facts, not speculation. Life used to be predictable. Take TV, for example. Rely on data.

Data Visualization 52

Data Visualization Customer Experience Research Software Product Research 52

The Product Coalition

DECEMBER 11, 2023

I have been working with this system of three weekly goals for two decades now. Thinking about the outcome in advance is a magical tool to up your performance. If you are meeting a new customer for the first time, it is harder to know in advance what is most important for them, even if you have done your research.

User Testing 78

User Testing Research Software Customer Experience Systems Review 78

The Product Coalition

OCTOBER 12, 2020

Hint: innovative technology can only take you so far. Marketing needs to know exactly who the target audience is and what value proposition to talk about. Sales need to be able to connect the specific need of that target audience to the actual product, which in turn needs to deliver on the value originally promised by marketing.

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Product Strategy Strategy User Testing Product Research 114

Under 10 Consulting

JANUARY 2, 2020

When a company is small, the product manager (by whatever title) is responsible for activities across the entire product life cycle—from ideation to market delivery and sales support. In these organizations, the product role is that of a generalist. . As the product team expands, we see specialized roles emerge.

Data Visualization 87

Data Visualization Reporting Tools Analytic Tools Research Software 87

The Product Coalition

JANUARY 21, 2024

Here is a simple tool that will help you shine and help others along the way. thepaintedsquare from Unsplash As a board member at ProductX  — the largest product conference in Israel — I met last week with a guest speaker to prepare his talk at the upcoming conference. That should be the trigger to stop and use the tool I suggest here.

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Analytic Tools Data Visualization Research Software User Testing 118

The Product Coalition

FEBRUARY 2, 2020

But he was also an engineer, scientist, researcher, and inventor. Research and science are the foundation on which DaVinci’s artistic creativity is built. You are not looking for a “good and cheap solution”. You are looking for “a solution that costs under X and must allow for A, B, C, where D is nice to have”.

User Testing 78

User Testing Product Management Product Manager Research Software 78

The Product Coalition

MARCH 3, 2024

Principles are a very powerful tool in product leadership. Here are a few ways to use them in your everyday tasks, and some cases where they are not the right tool. We are currently researching a certain area that could become a major pivot for the company. My husband and I grew up very differently.

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Research Software Leadership Government Definition 111

Revulytics

AUGUST 8, 2019

Revulytics sponsors a series of Product Management Today webinars featuring innovative ideas from top software product management thought leaders. Steve Johnson is VP of Products at Pragmatic Institute , former CEO and founder of Under10 Playbook, and author of Turn Ideas into Products. They’re solutions people.

Research Software 54

Research Software Product Research User Testing Reporting Tools 54

The Product Coalition

DECEMBER 11, 2023

As you can see, the journey starts way before you met the actual product that you decided to buy eventually. It involved research on the category, and then perhaps on the products themselves until you decided to make the move. How many things did you have to overcome before you made a single purchase? Good luck selling!

User Testing 78

User Testing Customer Experience Product Research Consulting 78

Userpilot

JUNE 25, 2021

Do you want to build an efficient SaaS Product Marketing strategy, but are not sure where to start? In this post, we go over the main product growth strategy steps and some examples of SaaS business growth strategies. What is a product marketing strategy? Your product should be positioned – i.e

Research Software 85

Research Software Analytic Tools Feedback Software Onboarding KPIs 85

The Product Coalition

JUNE 28, 2020

You invested in research, clearly outlined your assumptions, and made sure all the dots are connected. And a marketing event requires a revamp of the demo. Every single day we learn so many new things about our market, our customers, our previous assumptions, and our product. Photo by Adam Nie?cioruk How can you tell?

User Testing 78

User Testing Customer Experience Leadership Product Research 78

The Product Coalition

JUNE 8, 2020

You can claim that the first priority is retention of existing customers, then growth within these customers (because that’s what seems more feasible given the current market), and then adding more customers like them. For example, let’s say that you are building a system to help eCommerce companies deliver a personalized shopping experience.

Strategy 78

Strategy Product Research Customer Experience User Testing 78

The Product Coalition

SEPTEMBER 14, 2020

Spend an adequate amount of time researching the answers to the questions above. You need to research deep because what you see on the surface isn’t going to give you the answers. Pitfall #1: No Long Term Thinking The lean philosophy says you don’t really know what’s happening in the market until you meet the market.

Startups 100

Startups User Testing Agile Product Research 100

The Product Coalition

JANUARY 2, 2022

For example, I had a participant in one of my CPO Bootcamps, a VP Product in a mature startup, who did extensive research into their pricing model. It was only when the aforementioned VP Product took the CEO’s consideration into account that he was able to come up with a creative suggestion that would work for everyone.

Management 129

Management Management Research Software Product Research 129

The Product Coalition

AUGUST 9, 2020

Without getting too much into psychology or marketing, this is a strong image that is hard to get out of your head. But let’s talk about something closer to the core of product management that can impact how you are perceived? You immediately positioned yourself up against any other solution which can improve the conversion rate.

User Testing 78

User Testing Customer Experience Research Software Positioning 78

The Product Coalition

FEBRUARY 12, 2020

You can blame the global economy and the need to work with a variety of timezones simultaneously, or the technology which allows us to stay connected 24/7. I use Trello for my list, but you can pick any other tool (or pen and paper). These tasks have to be extremely small and can’t require deep thinking or research.

Customer Experience 78

Customer Experience Product Management Product Manager User Testing 78

Userpilot

JANUARY 26, 2024

If you’ve been in the SaaS space for a bit, you must have heard about product-led growth strategy or product-led sales. But what about product-led content marketing? More importantly, we show you how to implement it in your organization and share some examples of excellent product-led content strategies.

Research Software 52

Research Software Analytic Tools Reporting Tools Data Visualization 52

The Product Coalition

NOVEMBER 1, 2020

either the CPO ends up getting convinced because of the research that they have conducted, or the CEO understands that there are real issues with it since they are part of this discovery as well. Empowered product teams get problems to solve and figure out the solution together, rather than get product requirements and implement them.

Product Research 89

Product Research Research Software Weak Development Team User Testing 89

Userpilot

MAY 19, 2021

The B2B SaaS marketing space can feel a lot like an echo chamber. SaaS marketers need to move fast and break things, but rather than jumping from one ‘shiny new growth hack’ to another, stick to a few tried and tested tactics first. What do SaaS Companies spend on B2B Marketing? SaaS Content Marketing.

Research Software 119

Research Software B2B User Testing Customer Experience 119

Usersnap

FEBRUARY 20, 2020

Do you keep hearing about Net Promoter Score (NPS) being a great tool for improving customer satisfaction, boosting customer lifetime value, and generating more revenue? The creation of NPS is widely credited to Fred Reicheld, a writer and business strategist best known for his work on loyalty marketing. The advantages of NPS.

Data Visualization 64

Data Visualization Feedback Software Reporting Tools Analytic Tools 64