The Product Coalition

AUGUST 16, 2020

SplitShire-London-Collection-210062 When I work with companies on sharpening the value proposition and refining the product strategy, one of our information sources for the process is their existing customers. Who they are, why they chose to work with the company, what value they are getting out of the product, etc.

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Product Management University

JUNE 5, 2023

Most product managers know how to create a product vision, but that’s not the hard part. The extent to which stakeholders get behind your product vision has everything to do with how the product vision is articulated. What is a Product Vision? What is a Product Vision? Your product vision shouldn’t.

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The Product Coalition

DECEMBER 11, 2023

But is it really what your customers want? Here’s how to look at it in order to make the right decision for your customers. There are times, products, and audiences when optimizing for minimum cost and effort (even with the trade-off on benefit) is the right thing to do. That’s the magic of a great user experience.

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The Product Coalition

JULY 30, 2023

Your product might be awesome, but if there is no significant need on the other side, it wouldn’t succeed. A need is more than a general desire, and you should trust your customers’ actions more than their words. His stats showed that over 60% of his customers only bought from him after having known him for two years or more.

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Userpilot

JULY 26, 2022

SaaS businesses tend to have heterogeneous customer bases, which means you will probably have customers with different needs. Therefore, you should set different, specific goals for them inside your product and segment them to better understand their needs. A goal is like a milestone that you want your customers to reach.

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The Product Coalition

DECEMBER 11, 2023

To survive and succeed, your product leadership must be sharper than ever. It wasn’t very rich, only a few basic products, but with each day they added a few more. In the product world,the first dimension means deciding on important things and prioritizing them. You need to have a product strategy.

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The Product Coalition

FEBRUARY 11, 2024

Photo by Iain Kennedy on Unsplash When I was a product lead at Imperva, there was a feature that engineering kept telling me required a rewrite. We were monitoring our customers’ databases, and the architecture caused a severe performance impact on the databases themselves. Its entire architecture was bad.

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ProductPlan

JUNE 5, 2020

Product management is certainly no exception. Product managers and leaders need to find ways to keep learning and growing in an ever-evolving product environment. There’s an abundance of books, podcasts, as well as events at your disposal that cover various product management topics.

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The Product Coalition

DECEMBER 31, 2023

As a product leader, your role entails much more than leading the product itself. Photo by Pixabay I recently led a product-market fit workshop at a known company in the Israeli tech industry. Photo by Pixabay I recently led a product-market fit workshop at a known company in the Israeli tech industry.

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The Product Coalition

MARCH 27, 2022

This little gardening exercise and the patience it required led me to think about the things in our daily work as product leaders that simply take time, and there is nothing we can do to speed up the process. It was a lengthy process, with quite a few trials and errors, until we found the right strategy. Here are 3 such examples.

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ProductPlan

DECEMBER 9, 2022

With so many social media posts, blogs, videos, ebooks, and podcasts, it’s hard to keep up. 10 Great Questions Product Managers Should Ask Customers. It’s a tenet of Product Management 101 that PMs need to get out of the building and talk to real-live customers… even if it’s just over Zoom.

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Userpilot

JUNE 29, 2022

Did you know that product storytelling increases the chances of your product being remembered by 2200% ? Customers are more likely to remember your product if you tell them a compelling story. But as a product manager , creating a story that will capture a customer’s attention might not be in your wheelhouse.

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The Product Coalition

DECEMBER 11, 2023

Photo by Tamil Vanan on Pexels You might have heard that I’m writing a book on product leadership. They named it after the feedback I constantly gave them on their presentations. Do we want it to come from a specific product or market segment? He thought it was perfect and included everything there is to include in such a deck.

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The Product Coalition

MARCH 12, 2023

Hiring a product leader is never easy. Here are a few things to consider when you seek your next product leader. Photo by Mark Rabe on Unsplash When I started Infinify five years ago, I announced that I am offering product consulting services. That’s what the word ‘product’ meant to most of them.

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The Product Coalition

OCTOBER 26, 2020

The role of the product leader goes far beyond managing the product department. Here is your true responsibility as a product leader, so that it’s no longer a secret. Photo by JOSHUA COLEMAN on Unsplash Most of the CEOs I work with, understand that the role of the product leader is very important. It makes perfect sense.

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ProductPlan

JANUARY 7, 2022

But if you’re responsible for the success of your company’s products, you can’t just relax. Customers’ needs and expectations change as well. Better to learn now how influential product leaders do it so that you can make these moves proactively. Markets and technologies change.

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The Product Coalition

DECEMBER 11, 2023

With everything you have to do every day, it is so easy to neglect strategy. But much like code, your product strategy also requires maintenance. Note: everything I say here is true for mature product companies as well. This is usually when they hire a product leader and you join the game. Unfortunately, it’s not.

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Revulytics

OCTOBER 12, 2018

An interesting question was recently posed to respondents of the Pragmatic Marketing 2018 Product Management and Marketing survey: “If you could say one thing to your CEO without fear of retribution, what would it be?”. By comparison, respondents said they spent nearly half the month managing email and attending meetings.

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PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market. If so, fantastic!

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The Product Coalition

DECEMBER 11, 2023

But every now and then, for example, when I share the insights with my customers (many of them wanted to use our time together to simply hear how it was), I remember what a great privilege it was to attend this workshop, and I feel truly grateful. Today I will focus more on leadership and strategy.

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The Product Coalition

JANUARY 13, 2021

The reason I am telling you that is that whenever I talk about the fact that your product needs to solve a problem (or serve a need) for your target customers, people bring up Facebook as a theoretical counterexample. While this might sound like a product issue, the root cause is typically at the problem level.

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Userpilot

JULY 15, 2022

Micro-conversions are small steps your users take to reach the primary goal. A macro conversion defines actions undertaken by a user that serve the primary goal of your business. With Userpilot , you can track micro and macro conversions and segment users to provide a better experience. Signing up to test the product.

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The Product Coalition

OCTOBER 30, 2022

Her research and planning are so thorough, that she knows exactly which roads have sunsets you don’t want to miss and which activities happen only on the second Sunday of each third month, which happens to be precisely when she is there. Product development is such an uncertain world, both from the outside and from within.

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UX Studio: Product Management

AUGUST 17, 2018

Here we’ll give you some guidelines and best practices, whether you’re just beginning to include usability testing in your processes or are setting out to up your usability testing game. Usability tests check if people can use a product. What is usability testing? What is the purpose of usability testing?

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The Product Coalition

JUNE 19, 2022

Here are my best tips for productive, deep work from home. As product managers who are constantly in meetings and get questions from all around, this is critical. One of my best tips for doing deep product work used to be to work from home. market research, customer insights, backlog grooming, etc.?

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The Product Coalition

APRIL 18, 2021

Where do big creative ideas come from, and how important is this skill for product leaders? Some takeaways for you from a product interview I had at Google many years ago. Photo by John Tekeridis from Pexels When I decided to move into product management I interviewed, among other companies, for a product management role at Google.

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The Product Coalition

OCTOBER 19, 2020

Do you know why people use your product? In 2000, Sergey Brin interviewed for Internet Magazine and said: “ when users come to Google.com all they want to do is search. And that’s our product “. You can find detailed guidance for this in the first part of my e-book “ Speed-Up the Journey to Product-Market Fit “.

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The Product Coalition

JUNE 27, 2021

Creating a solid product strategy is an ongoing process, not a one-time effort. Once you created a first draft that you are happy with, it’s time to bring it to the market and iterate according to the feedback you get. But how can you test a strategy? It’s actually simpler than you think. In some cases?—?for

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Modus Create

JUNE 30, 2021

Transformational CMOs Will Own Product Innovation. We had stated that in 2021, transformational CMOs would own product innovation and leverage omnichannel product strategies to not only understand how they fit in the marketplace but transform customer interactions for the better. Rise of the Super Boutiques.

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Under 10 Consulting

JUNE 6, 2019

In my first job in product management, I was based in DC and my developers were based in California. I showed them what I’d been working on and they showed me new product features that were waiting for my approval. I gave them insight by sharing the product vision, personas, and market stories. Product management in Marketing.

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Weak Development Team Product Research Reporting Tools Customer Feedback 40

The Product Coalition

OCTOBER 12, 2020

Ford’s famous quote tells you exactly how he wanted it done: “Any customer can have a car painted any color that he wants, so long as it is black”. In our world, this would have been considered a great product strategy. As you are reading this, replace Ford’s car with your own product. No product serves everyone.

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The Product Coalition

MAY 30, 2021

Your journey to product-led growth starts way before you actually launch the product, but it definitely doesn’t end there. Here are the things to keep in mind when your product meets the road. Photo by Pixabay from Pexels Product-led growth (PLG) is an exciting movement. Realistically, this is just the beginning.

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The Product Coalition

DECEMBER 11, 2023

The customer journey is such an important tool when building your product strategy. In product-led growth, its importance is even more significant. The real customer journey — whether you understand it or not — is much richer. How did people really start using Slack and got to become paying customers?

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Mixpanel

JANUARY 11, 2021

Can you tell us a little bit about the company and product, and where you’re focused? We have three distinct products: the ad-supported video streaming platform, which is what we started with four years ago; a subscription version of the business with ad-free content; and exclusive original content.

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Data Visualization User Testing Customer Experience Analytic Tools 98

Revulytics

AUGUST 8, 2019

Revulytics sponsors a series of Product Management Today webinars featuring innovative ideas from top software product management thought leaders. Steve Johnson is VP of Products at Pragmatic Institute , former CEO and founder of Under10 Playbook, and author of Turn Ideas into Products. Have we planned the right products?

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The Product Coalition

OCTOBER 18, 2020

A good product strategy helps you to acquire happy customers and retain them over time. Here is how product strategy helps you overcome them. Photo by Braden Collum on Unsplash Working on product strategy is an iterative process. I wrote this article to answer that question.

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The Product Coalition

JUNE 28, 2020

You invested in research, clearly outlined your assumptions, and made sure all the dots are connected. You presented it to everyone relevant and got great feedback. And then an important customer makes a request that you just have to find space for. You have a strategy, you are just unable to make progress with it.

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