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The Critical Role of Product Strategy When Money Is Scarce (Part 2?—?Rounds A, B, and Later)

The Product Coalition

The Critical Role of Product Strategy When Money Is Scarce (Part 2 — Rounds A, B, and Later) When you start selling your product, you feel great, but that doesn’t last for too long. A product strategy is often the missing link that would convert your efforts into actual revenue. Here is how it works.

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The Critical Role of Product Strategy When Resources Are Limited (Part 2?—?Rounds A, B, and Later)

The Product Coalition

The Critical Role of Product Strategy When Resources Are Limited (Part 2 — Rounds A, B, and Later) When you start selling your product, you feel great, but that doesn’t last for too long. A product strategy is often the missing link that would convert your efforts into actual revenue. Here is how it works.

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The Sales Funnel Isn’t Really a Funnel

The Product Coalition

A good product strategy helps you to acquire happy customers and retain them over time. On your way there, there are many potential weak links that can prevent it from happening. Here is how product strategy helps you overcome them. would ask why it is important to continue refining even the finest details.

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3 Things Missing From Your Product Requirements

The Product Coalition

Product requirements are there to help the team understand what you want to build. Whether you write them in detailed documents or share them briefly and verbally with the team, it’s easy to go directly to the bottom line and give clear instructions. For the team to be successful, they always need to see the bigger picture.

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Six Types of Competition That You Must Be Aware Of

The Product Coalition

It didn’t mean that there was no competition (which is usually a very bad sign), but that the traditional search engines weren’t it. I’m sure that your product, too, has a generic list of competitors. In-House Development If you are selling to technical teams, this is a major competitor.

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Product-Led Growth Is a Misleading Name

The Product Coalition

It took me time to understand that I need to present myself as a product leadership coach and product strategy expert rather than a consultant. One other misunderstanding that was much harder for me to explain was related to how people understood the word ‘product’ in what I do.

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3 Ways To Educate the Market That Actually Work

The Product Coalition

Photo by Oleg Magni from Pexels Educating the market has a bad reputation. The reason that educating the market is considered a bad idea lies in the context: the term “educating the market” usually comes up right after the problematic claim that “they just don’t get it”. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an

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