Wed.Jul 01, 2020

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Moving from reactive to proactive customer support

Intercom, Inc.

Today, customer expectations are at an all-time high. Simultaneously, support teams are struggling with spikes in conversation volumes. A proactive customer support approach is the key to regaining control. The typical support “strategy” is to let common issues roll in for support reps to address. But this approach not only overwhelms your team, it also means customers frequently have to wait hours or even days to get the help they need.

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How to Pitch Your Product Vision in Product Management Interviews

PMLesson's Ace the PM Interview

Learn a framework for quickly pitching a new product idea, and enhance your career! When I interview a product manager to work in my team, I want to know that they understand the whole of the product cycle - how to make it happen, from concept to rollout and beyond, and most importantly what will make it successful. Too many product managers only ever see a part of the process (which I think is a fault of their management), so the product will never quite achieve its potential.

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Why You Need Feature Flags as a Service

Split

Why do you need feature flags as a service? Why build or buy a robust solution when you could just implement a simple toggling mechanism as a one-off and be done with it? Great question! The answer? Because you would reap far fewer benefits while paying a higher price in technical debt. Feature flag usage by development, product, and operations teams is taking off, and with good reason.

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Engaging with Remote Customers in Discovery by Audrey Cheng

Mind the Product

In this Mind the Product APAC talk Audrey Cheng, VP Product at Pushpay, discusses the challenges of remote discovery, and reveals how she and her team have developed a practice to ensure better customer engagements that yield more value. Watch the talk in full or read on for a detailed overview. Her key points include: Data [.]. Read More. The post Engaging with Remote Customers in Discovery by Audrey Cheng appeared first on Mind the Product.

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Harnessing Mobile-Led Growth: The Case for Mobile App Performance

In an increasingly mobile-first world, successful mobile apps have become a key driver for business growth. However, many companies still struggle to find success in the highly competitive mobile market. While many factors determine the success of a mobile app, one of the most important and often overlooked is app performance and its effect on the user experience.

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Why Churn Analysis is the Key to Improving Customer Retention

Amplitude

Acquisition is expensive. That’s why companies are focusing more and more of their efforts on retention to grow their businesses. By running a churn analysis, you can identify ways to fix issues that are causing your customers to leave. As a result, you improve customer retention. What Is Churn Analysis? Churn analysis is the process of evaluating your data to discover where in the customer journey people stop using your product, and why.

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How Can Product Managers Recenter Goals for the Rest of the Year?

ProductPlan

Unless your product management stack includes a crystal ball, all those goals and resolutions we made way back in January likely didn’t take global pandemics, fluctuating economies, and social unrest into account. Every year is unpredictable, but 2020 has been truly outdoing itself. That said, we’re at the halfway point, so it’s a good time to check in on what we set out to accomplish six months ago and what we can realistically shoot for during the rest of the year.

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Living and Working with Lupus

Modus Create

Living with a chronic illness is difficult – especially when working or at other times of high stress. This is my story and a guide for many of my potential readers who are suffering from Lupus or some other chronic disease that affects your life and work. This article is also helpful for managers who have employees who suffer from Lupus or have a similar issue.

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Product Love Podcast: David Nash, Principal Product Consultant at 280 Group

ProductCraft

Product Love · Product Love Podcast: David Nash, principal product consultant at 280 Group: alignment and product ops This week on Product Love, I sat down with David Nash, the principal consultant and curriculum lead at 280 Group, the world’s leading product management training and consulting firm. Before joining 280 Group, David held product roles.

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5 Magical ways to improve your data quality

DemandMatrix

Data is important and hype about it is deafening and it is fair as it acts as one of the revenue multiplier. Armed organizations with exact customer intelligence can easily get through valued accounts. Yet, a dirty data can create havoc for marketing and sales forces, costing 12% of overall revenue. A research in the US market states that 33% organizations make decisions depending on their CRM data.

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How To Get Promoted In Product Management

Speaker: John Mansour

If you're looking to advance your career in product management, there are more options than just climbing the management ladder. Join our upcoming webinar to learn about highly rewarding career paths that don't involve management responsibilities. We'll cover both career tracks and provide tips on how to position yourself for success in the one that's right for you.

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ONE THING on Play them in the Movie

Product Culture

A Product resolution this year was "Understand your customers so well you could play them in the movie." What’s your favorite way of learning how your customer thinks? I’m a big fan of "shoulder rides," where you watch how customers work and talk with them about why. How do you do that in the days of COVID? Discuss. Events I've been doing more and more teaching online.

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Account Prioritization – How to win before starting the Quarter

DemandMatrix

Being a B2B Marketer, have you ever felt miserable in the global economy because of inevitable circumstances? No matter what your answer is, if you are a marketer then it’s a must ritual for you to keep a track of your existing and potential customers. And when it comes to a global crisis, marketers go berserk in the misery and end up losing a huge share of their market.

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What Is A Healthy Product Backlog – Definition, Ownership and Overview

The Basics of Product Management

A healthy product backlog is a necessary starting point for any successful product life cycle. The product backlog is owned and managed by the product team. Some famous examples of the product life cycle can be found here. This article will discuss the importance of a healthy backlog along with important concepts like definition of ready (DoR), definition of done (DoD) and continuous product backlog refinement.

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How to win more leads with sales intelligence?

DemandMatrix

Are you struggling to hit your numbers in this ‘new normal’ where your competitors are making money in the same? If the answer is a ‘Yes’ then this blog is just for you. Here, we will be unveiling some interesting facts about sales intelligence to win over customers and stay forefront in the competition. Indeed, it’s a great idea of growing by embracing sales intelligence to beat the competition.

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Embedded Analytics Insights for 2024

Organizations look to embedded analytics to provide greater self-service for users, introduce AI capabilities, offer better insight into data, and provide customizable dashboards that present data in a visually pleasing, easy-to-access format. To better understand the factors behind the decision to build or buy analytics, insightsoftware partnered with Hanover Research to survey IT, software development, and analytics professionals on why they make the embedded analytics choices they do.

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11 Easy Ways to Boost Feature Activation and Delight your Users

Userpilot

Feature activation can make or break your product. That's not an exaggeration. It doesn’t matter what features you build if your users aren't using them. And if they end up not using most of your product's features, then your product isn't providing enough value. That's what leads to churn. Customer retention and feature activation are closely linked.

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5 Ways to successfully sail through the ‘work-from-home’ era

DemandMatrix

As we are entering into the 2 nd quarter of the year, the entire world is still fighting a common battle named COVID-19. This serious issue with over 140 affected countries and over 30000+ deaths reported worldwide are all over newspapers, social media, news channels, and casual talks. Because of the extremely contagious infection and high mortality rate, it has affected almost all the businesses and economies.

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Collaborative Writing for Product Managers

Product Solving

Join hundreds of other entrepreneurs, product managers, and developers in leveling up your product building skills. Subscribe now so you don’t miss out on the next post! Subscribe now Open Google Docs. Start writing. Break. Continue where you left off. Take a few days to let the content settle. Edit. Turn on link sharing. Send the link to the team.

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4 Sales secrets for outbound sales lead conversions

DemandMatrix

Once you are ready with an ample amount of leads, got through filling out a form, attending a webinar, reading a blog or downloading a video, the Sales representative enters the frame to reach out to the prospects. The representative cold-call these leads or get the hold of these leads through messages, emails or social media platforms. Despite of tons of resources and expertise, outbound sales are considered to be ineffective.

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Get Better Network Graphs & Save Analysts Time

Many organizations today are unlocking the power of their data by using graph databases to feed downstream analytics, enahance visualizations, and more. Yet, when different graph nodes represent the same entity, graphs get messy. Watch this essential video with Senzing CEO Jeff Jonas on how adding entity resolution to a graph database condenses network graphs to improve analytics and save your analysts time.

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The State of Customer Experience Report – CX statistics to help you move in the right direction

Usersnap

It’s been 2 years since we at Usersnap started developing a tool for Customer Experience. We must say – it’s been such an exhilarating journey so far! For research purposes, we talked to many experts, interviewed a large number of potential customers, and even built a community ! We learned a lot and shared our findings on our blog through stories and ebooks.

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7 Step recommendations for Pipeline generation for Q3

DemandMatrix

As we have entered into the third quarter of the year, every player must be ready with their sales plan with a strong pipeline generation plan. Sales pipeline is very important for any business to excel, succeed and stay forefront. Vantage Point research states that 72% of sales managers hold sales pipeline review meetings with their sales reps several times per month.

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5 Useful metrics for effective account prioritization

DemandMatrix

Account Prioritization is imperative in B2B Marketing as it is the biggest determining factor of your sales force success. Indeed, it’s a tricky and the most difficult task in sales & marketing but if done well, it can create magic. It clears states which account to go after-. A. How to most efficiently invest time, efforts and money. B. How to recognize the best prospects.

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Your B2B Tech Event got cancelled. Now what?

DemandMatrix

Global businesses are severely shaken by the self quarantine and social distancing measures followed to conquer COVID-19. However, many businesses are still going strong and successfully getting through their prospects. It’s not like that they did not get impacted by this global crisis but they are successfully offsetting its strokes. All thanks to their disaster recovery and crisis management forces.

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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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How to increase sales retention using data?

DemandMatrix

Sales retention is one of the primary worries of any B2B player in today’s ever-competitive commercial arena. Acquiring more customers elevates the sales graph. As per several studies, repeat sales are what every business aims at as it because 68% of sales come from existing customers. How important sales retention is: According to Brandongaille, 12 – 15% of consumers who are loyal to a single retailer, but they represent 55 – 70% of sales.