Understanding Software Pricing (It’s Not Just About Setting a Price Tag)
Business of Software Conference
JUNE 17, 2025
Have you ever wondered why pricing software feels so complicated? Chris Mele, a pricing expert from Software Pricing Partners (SPP), shared some insightful perspectives on this topic at Business of Software USA, drawing from his own experiences and decades of industry data. It turns out, many businesses make a fundamental mistake: they try to sell software based on how they want to sell it, rather than focusing on how the customer actually buys.
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