Tue.Feb 05, 2019

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Five Ways to Increase Feature Adoption Rates

ProductCraft

In today’s competitive software market, companies are constantly racing to develop innovative features that engage, delight, and retain their users. All kinds of organizational resources, from engineering manpower to marketing budget, get allocated to feature development and release. However, this rush to build new things and get them out the door often causes older features.

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Product/Market Fit is Failing Because of Your Company Structure

Mind the Product

Did you know that 42% of startups fail because no one wants to buy their product? For corporations, nearly 80% of new products fail each year for the exact same reason. So why are we still developing products no one wants? Product experts have tried to tackle this issue but they gloss over the impact a company’s structure and leadership team have on product/market fit.

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Trending Sources

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Ups and Downs of Product Management

The Product Guy

Product Manager, an ever expanding role, spread too thin. Watch as we learn more from product management expert, Alisa Warshawski.

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Three Steps to Implement Change

Pragmatic Marketing

Change is a threat when done to me, an opportunity when done by me. —proverb. Change can be exciting, terrifying and… inevitable. Standardizing a new tool. Adopting a new method. Developing a new set of products and services. Going after new market segments. Dealing with a a new management team. Change is happening all the time. But to succeed with any change, we need buy-in from those who are going to be most impacted by the change.

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Get Better Network Graphs & Save Analysts Time

Many organizations today are unlocking the power of their data by using graph databases to feed downstream analytics, enahance visualizations, and more. Yet, when different graph nodes represent the same entity, graphs get messy. Watch this essential video with Senzing CEO Jeff Jonas on how adding entity resolution to a graph database condenses network graphs to improve analytics and save your analysts time.

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Should You Structure Your Product Team Like Amazon, Spotify, or Something Else Entirely?

ProductPlan

Effectively scaling a successful product team requires more than hiring additional product managers. You also need to consider the big picture. How will all the individuals on your team work together? And how can you help them operate as efficiently and friction-free as a well-oiled machine? This is where considering the structure of your product team begins to matter.

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Q&A with TechSmith’s Snagit Strategy Lead, Daniel Foster

Revulytics

When TechSmith rolled out new features for the 2019 release of its award-winning screen capture and screen recording software Snagit, it wanted to make sure users recognized the value of the upgrade and moved to quickly adopt it. It knew that the enhancements would appeal to customers who were users of related functionality in the previous version, and it needed a way to target those users with relevant education and offers to upgrade.

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Three Steps to Implement Change

Pragmatic Marketing

Change is a threat when done to me, an opportunity when done by me. —proverb. Change can be exciting, terrifying and… inevitable. Standardizing a new tool. Adopting a new method. Developing a new set of products and services. Going after new market segments. Dealing with a a new management team. Change is happening all the time. But to succeed with any change, we need buy-in from those who are going to be most impacted by the change.

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Andy Warhol’s 15 Minutes Are Up, Say Super Bowl Ad Watchers

DISQO

With a current hot retrospective at the Whitney Museum, you might think that Andy Warhol is back and buzzworthy. At least that’s what Burger King’s ad team thought ahead of the Super Bowl. Unfortunately, it seems consumers didn’t share the ad and media world’s enthusiasm for the restaurant chain’s artsy Super Bowl ad featuring the deceased pop artist.

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The Ultimate List of Product Leaders You Must Follow (UPDATED)

The Product Coalition

Who are the best product managers? Check out the ultimate list of famous product managers you must follow to get the latest product news and inspiration. Everyone who ever wanted to leave a mark on the world had figures to look up to. The world of tech, which moves so quickly, can make idols out of normal people in a very short period of time. In fact, sometimes it seems that the latest, most popular solution; suddenly grows old.

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Understanding User Needs and Satisfying Them

Speaker: Scott Sehlhorst

We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.

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Product Love Podcast: Todd Olson, CEO of Pendo

ProductCraft

This week on Product Love, I sit down with Todd Olson, CEO of Pendo, a product cloud that brings product analytics, user feedback, and guided user engagement into one integrated platform. You might recognize him as a contributor on ProductCraft who wrote a series of essays about the similarities between raising start-ups and kids (spoiler. The post Product Love Podcast: Todd Olson, CEO of Pendo appeared first on ProductCraft by Pendo.

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Real-Time Analytics: How to discover product insights faster

The Product Coalition

The mobile app industry is a fast-paced world, and the state of mobile in 2019 shows no signs of slowing down. If you’re going to keep up with the rapid changes and challenges, you need to know what’s going on in your app at all times. That’s what real-time analytics tools can provide. What is real-time analytics? According to Gartner, real-time analytics means that the analysis happens within seconds after new data is received.

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2 Must-Know Ways to Use Heatmaps to Improve Mobile Apps

UXCam Bluespace

Touch Heatmap is the best tool for getting inside your user’s head and understanding behavior patterns.

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The ultimate guide to remote team meetings

Miro

Quick navigationDo you really need a remote meeting?Remote meeting frequencyPreparing for a remote meetingRunning a remote meetingAfter a remote meetingRemote meeting etiquetteRemote meeting software toolsTo build best-in-class teams, win the competition, and, ultimately, create the next big thing, organizations are hiring talent from all across the world, making teams increasingly distributed.

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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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Who Should Own Renewals?

Gainsight

What’s the one question people are always asking you about your job? If I had to stack-rank all the questions I get asked by customer success leaders, the question of who should own renewals bubbles to the top—no contest. But when you peel the onion a little bit, this is actually a layered question. Let’s say you decide on CSM “owning” renewals.

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Q&A with TechSmith’s Snagit Strategy Lead, Daniel Foster

Revulytics

When TechSmith rolled out new features for the 2019 release of its award-winning screen capture and screen recording software Snagit, it wanted to make sure users recognized the value of the upgrade and moved to quickly adopt it. It knew that the enhancements would appeal to customers who were users of related functionality in the previous version, and it needed a way to target those users with relevant education and offers to upgrade.

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How to Achieve Product/Market Fit with Dan Olsen

Daniel Elizalde IoT Blog

In this episode of the IoT Product Leadership podcast, we discuss how How to Reduce Risk and Increase Trust in IoT products. My guest today is Dan Olsen, an expert Product consultant and author of The Lean Product Playbook. In this episode, Dan describes the concept of product/market-fit, and how companies large and small can apply this concept to create successful IoT products.

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Skyrocket Your App With User-Focused Onboarding

UXCam Bluespace

At UXCam, we are helping companies to improve app user experiences on millions of devices every day. Through this journey, we came to understand: Onboarding matters. Onboarding is: The first point of contact with your new users. The process which makes your users familiar with your app. The chance to activate your users. The first … Continue reading "Skyrocket Your App With User-Focused Onboarding".

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Exploring PerfDog Whitepaper 2024: Unlock the Power of Performance Testing

Key Takeaways Robust Platform & Multi-System Support: Brief introduction to PerfDog's extensive compatibility across various operating systems and hardware platforms including Android, iOS, PC, gaming consoles and more. In-Depth Performance Metrics: Quick view of the extensive range of metrics for system, graphics and rendering, user experience, in-depth analysis, and more.

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Andy Warhol’s 15 Minutes Are Up, Say Super Bowl Ad Watchers

DISQO

With a current hot retrospective at the Whitney Museum, you might think that Andy Warhol is back and buzzworthy. At least that’s what Burger King’s ad team thought ahead of the Super Bowl. Unfortunately, it seems consumers didn’t share the ad and media world’s enthusiasm for the restaurant chain’s artsy Super Bowl ad featuring the deceased pop artist.

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First to Market Story: Facebook Home alone?

Obo

You might not remember this one because Facebook has had bigger headlines recently, but back in April of 2013 Facebook announced Facebook Home, a version of Facebook as your phone’s home screen. Despite the time, money, and resources that went into it, the product flopped. Why?

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Andy Warhol’s 15 Minutes Are Up, Say Super Bowl Ad Watchers

DISQO

With a current hot retrospective at the Whitney Museum, you might think that Andy Warhol is back and buzzworthy. At least that’s what Burger King’s ad team thought ahead of the Super Bowl. Unfortunately, it seems consumers didn’t share the ad and media world’s enthusiasm for the restaurant chain’s artsy Super Bowl ad featuring the deceased pop artist.

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First to Market Story: Facebook Home alone?

Obo

You might not remember this one because Facebook has had bigger headlines recently, but back in April of 2013 Facebook announced Facebook Home, a version of Facebook as your phone’s home screen. Despite the time, money, and resources that went into it, the product flopped. Why? (This is the second in a four-part series of posts on epic product fails and how better market validation might have prevented them.

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Product Management Careers: Job Prospects, Pathways, and Must-Have Skills (2024)

The product management job market in 2024 reflects the fast-growing and ever-evolving nature of the field. For product managers looking to future-proof their careers and take advantage of new opportunities, staying informed about the professional landscape is a smart move. In this comprehensive career guide from Regis College, you’ll learn about: The current job outlook for product managers in 2024 Six professional pathways and the average salaries for these roles in the U.S.

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What the Amazon Beta Testing Ads Say About the CV Industry

Centercode

My two favorite moments during a mostly uneventful Super Bowl were 1) Tony Romo circling all of the “punts” and 2) watching the Amazon Beta Testing Program commercial. During the game, the online retail giant unveiled the mystery behind its cryptic teasers to millions of viewers. The clips made headlines last week when Harrison Ford, the Kelly twins, and other celebrities hinted to an Alexa-related promotion.

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UXCam Update: Flutter, Segments, Design Changes

UXCam Bluespace

Here are the UXCam Updates for January.

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8 steps to craft a winning sales strategy, according to industry leaders

Intercom, Inc.

Developing a sales strategy is one of the core activities every business will have to undertake. You can delay it until you’ve acquired your first 100 or 1,000 customers, but at some point you’ll need to find sustainable traction in the market. A well defined sales strategy is your path to meaningful, sustainable growth. Get it right and watch your company’s growth trajectory go up and to the right.

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Introducing Pragmatic Institute

Pragmatic Marketing

May we have your attention, please? Big changes have come to Pragmatic Marketing. Like new images. And new courses. And a new name. It’s all part of our big news. Drum roll, please. Ladies and gentlemen, mesdames and messieurs, product leaders and business executives, data scientists of all ages—we give you: Pragmatic Institute! What’s New?

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Peak Performance: Continuous Testing & Evaluation of LLM-Based Applications

Speaker: Aarushi Kansal, AI Leader & Author and Tony Karrer, Founder & CTO at Aggregage

Software leaders who are building applications based on Large Language Models (LLMs) often find it a challenge to achieve reliability. It’s no surprise given the non-deterministic nature of LLMs. To effectively create reliable LLM-based (often with RAG) applications, extensive testing and evaluation processes are crucial. This often ends up involving meticulous adjustments to prompts.

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Save engineering time on your data warehouse pipeline

Mixpanel

We’ve released a connector that sends data from Mixpanel to Amazon Redshift Spectrum, Google BigQuery, Snowflake, Google Cloud Storage and Amazon S3. In this post, we’ll outline how this can save you time and engineering resources, and why our customers call it “Mixpanel’s most important product right now” . In order to understand your users’ behavior, you’ve likely spent lots of time mapping out the data you want to collect from your website and app.

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Introducing Pragmatic Institute

Pragmatic Marketing

May we have your attention, please? Big changes have come to Pragmatic Institute. Like new images. And new courses. And a new name. It’s all part of our big news. Drum roll, please. Ladies and gentlemen, mesdames and messieurs, product leaders and business executives, data scientists of all ages—we give you: Pragmatic Institute! What’s New?

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Halo Effect: What it is, Why it Works and How to Use it

AB Tasty

The Halo Effect is our tendency to make an overall impression of a person based on a single trait. If X is good-looking, X is a good person. This article was originally posted on AB Tasty as Halo Effect: What it is, Why it Works and How to Use it.

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