Tue.Feb 05, 2019

Five Ways to Increase Feature Adoption Rates

ProductCraft

In today’s competitive software market, companies are constantly racing to develop innovative features that engage, delight, and retain their users. All kinds of organizational resources, from engineering manpower to marketing budget, get allocated to feature development and release.

Product/Market Fit is Failing Because of Your Company Structure

Mind the Product

Did you know that 42% of startups fail because no one wants to buy their product? For corporations, nearly 80% of new products fail each year for the exact same reason. So why are we still developing products no one wants? Product experts have tried to tackle this issue but they gloss over the impact a company’s structure and leadership team have on product/market fit. And variances in industry and company size add complexity to this issue.

Should You Structure Your Product Team Like Amazon, Spotify, or Something Else Entirely?

ProductPlan

Effectively scaling a successful product team requires more than hiring additional product managers. You also need to consider the big picture. How will all the individuals on your team work together? And how can you help them operate as efficiently and friction-free as a well-oiled machine?

Q&A with TechSmith’s Snagit Strategy Lead, Daniel Foster

Revulytics

When TechSmith rolled out new features for the 2019 release of its award-winning screen capture and screen recording software Snagit, it wanted to make sure users recognized the value of the upgrade and moved to quickly adopt it.

Organizing for Customer Centricity

Speaker: Tatyana Mamut

Most companies today say they are “customer centric.” Yet many still make decisions primarily based on competitor threats, technical architecture, or executive opinions. So what sets apart those that talk the talk, and those that walk the walk? Join Nextdoor's Head of Product Tatyana Mamut, PhD as she outlines the 7 habits of truly customer-centric companies.

Andy Warhol’s 15 Minutes Are Up, Say Super Bowl Ad Watchers

AlphaHQ

With a current hot retrospective at the Whitney Museum, you might think that Andy Warhol is back and buzzworthy. At least that’s what Burger King’s ad team thought ahead of the Super Bowl.

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8 steps to craft a winning sales strategy, according to industry leaders

Inside Intercom

Developing a sales strategy is one of the core activities every business will have to undertake. You can delay it until you’ve acquired your first 100 or 1,000 customers, but at some point you’ll need to find sustainable traction in the market.

Product Love Podcast: Todd Olson, CEO of Pendo

ProductCraft

This week on Product Love, I sit down with Todd Olson, CEO of Pendo, a product cloud that brings product analytics, user feedback, and guided user engagement into one integrated platform.

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Introducing Pragmatic Institute

Pragmatic Marketing

May we have your attention, please? Big changes have come to Pragmatic Institute. Like new images. And new courses. And a new name. It’s all part of our big news. Drum roll, please. Ladies and gentlemen, mesdames and messieurs, product leaders and business executives, data scientists of all ages—we give you: Pragmatic Institute! What’s New?

Who Should Own Renewals?

Gainsight

What’s the one question people are always asking you about your job? If I had to stack-rank all the questions I get asked by customer success leaders, the question of who should own renewals bubbles to the top—no contest.

Build Product Progress with a Strong Data Culture

Speaker: Nima Gardideh, CTO, Pearmill

Have you ever thought your product's progress was headed in one direction, and been shocked to see a different story reflected in big picture KPIs like revenue? It can be confusing when customer feedback or metrics like registration or retention are painting a different picture. No matter how sophisticated your analytics are, if you're asking the wrong questions - or looking at the wrong metrics - you're going to have trouble getting answers that can help you. Join Nima Gardideh, CTO of Pearmill, as he demonstrates how to build a strong data culture within your team, so everyone understands which metrics they should actually focus on - and why. Then, he'll explain how you can use your analytics to regularly review progress and successes. Finally, he'll discuss what you should keep in mind when instrumenting your analytics.

Three Steps to Implement Change

Pragmatic Marketing

Change is a threat when done to me, an opportunity when done by me. —proverb. Change can be exciting, terrifying and… inevitable. Standardizing a new tool. Adopting a new method. Developing a new set of products and services. Going after new market segments. Dealing with a a new management team. Change is happening all the time. But to succeed with any change, we need buy-in from those who are going to be most impacted by the change.

Q&A with TechSmith’s Snagit Strategy Lead, Daniel Foster

Revulytics

When TechSmith rolled out new features for the 2019 release of its award-winning screen capture and screen recording software Snagit, it wanted to make sure users recognized the value of the upgrade and moved to quickly adopt it.

Save engineering time on your data warehouse pipeline

Mixpanel

We’ve released a connector that sends data from Mixpanel to Amazon Redshift Spectrum, Google BigQuery, Snowflake, Google Cloud Storage and Amazon S3.

The Ultimate List of Product Leaders You Must Follow (UPDATED)

The Product Coalition

Who are the best product managers? Check out the ultimate list of famous product managers you must follow to get the latest product news and inspiration. Everyone who ever wanted to leave a mark on the world had figures to look up to.

What Is (and Isn’t) Product Management?

Speaker: Steve Johnson, VP of Products, Pragmatic Institute

Product Management is one of the most exciting - and most misunderstood - functions in technical organizations. Is it strategic or tactical? Is it a planning role or a support role? Many product professionals are unclear about what is (and isn't) product management. After all, product management spans many activities from business planning to market readiness. In this session, we’ll examine many product activities and artifacts for product strategy, planning, and growth, and introduce a simple tool that you can use in your organization to clarify the roles of product management and others. Steve Johnson explores the many roles of Product Management in this fun talk focused on why product managers should obsess on problems instead of solutions.

2 Must-Know Ways to Use Heatmaps to Improve Mobile Apps

UXCam Bluespace

Touch Heatmap is the best tool for getting inside your user’s head and understanding behavior patterns. Heatmaps heatmap UX uxcam

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Real-Time Analytics: How to discover product insights faster

The Product Coalition

The mobile app industry is a fast-paced world, and the state of mobile in 2019 shows no signs of slowing down. If you’re going to keep up with the rapid changes and challenges, you need to know what’s going on in your app at all times. That’s what real-time analytics tools can provide.

First to Market Story: Facebook Home alone?

Obo

You might not remember this one because Facebook has had bigger headlines recently, but back in April of 2013 Facebook announced Facebook Home, a version of Facebook as your phone’s home screen. Despite the time, money, and resources that went into it, the product flopped. Strategy

What the Amazon Beta Testing Ads Say About the CV Industry

Centercode

My two favorite moments during a mostly uneventful Super Bowl were 1) Tony Romo circling all of the “punts” and 2) watching the Amazon Beta Testing Program commercial. During the game, the online retail giant unveiled the mystery behind its cryptic teasers to millions of viewers.

The 5 Levels of Analytics Maturity

Basic dashboards used to be enough to thrill end users. But over time, modern capabilities have emerged—and bare-minimum features are no longer cutting it. How have analytics changed? And where do your BI offerings fall short? Find out sophisticated ways to future-proof your application. Brought to you by Logi Analytics.

First to Market Story: Facebook Home alone?

Obo

You might not remember this one because Facebook has had bigger headlines recently, but back in April of 2013 Facebook announced Facebook Home, a version of Facebook as your phone’s home screen. Despite the time, money, and resources that went into it, the product flopped.

How to Achieve Product/Market Fit with Dan Olsen

Daniel Elizalde IoT Blog

In this episode of the IoT Product Leadership podcast, we discuss how How to Reduce Risk and Increase Trust in IoT products. My guest today is Dan Olsen, an expert Product consultant and author of The Lean Product Playbook. In this episode, Dan describes the concept of product/market-fit, and how companies large and small can apply this concept to create successful IoT products. I […]. The post How to Achieve Product/Market Fit with Dan Olsen appeared first on Daniel Elizalde. Podcast

Skyrocket Your App With User-Focused Onboarding

UXCam Bluespace

At UXCam, we are helping companies to improve app user experiences on millions of devices every day. Through this journey, we came to understand: Onboarding matters. Onboarding is: The first point of contact with your new users. The process which makes your users familiar with your app.

The ultimate guide to remote team meetings

Miro

Quick navigationDo you really need a remote meeting?Remote Remote meeting frequencyPreparing for a remote meetingRunning a remote meetingAfter a remote meetingRemote meeting etiquetteRemote meeting software toolsTo build best-in-class teams, win the competition, and, ultimately, create the next big thing, organizations are hiring talent from all across the world, making teams increasingly distributed. Some companies open hubs […].

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Walk a Mile in Your Customer's Shoes

Speaker: Steven Haines

Product professionals use phrases like "voice of the customer," and "user experience" so often that it can be easy to lose sight of their actual meanings. How can we, as product professionals, learn to keep customers and users at the heart of our work? Join Steven Haines, globally recognized thought leader and author, as he guides us through a memorable journey demonstrating how you can walk a mile in their customer's shoes. He'll explore how, by developing true empathy for your users, you can ensure you're creating the features and products they actually want.

UXCam Update: Flutter, Segments, Design Changes

UXCam Bluespace

Here are the UXCam Updates for January. UXCam Updates

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