Tue.Feb 05, 2019

Five Ways to Increase Feature Adoption Rates

ProductCraft

In today’s competitive software market, companies are constantly racing to develop innovative features that engage, delight, and retain their users. All kinds of organizational resources, from engineering manpower to marketing budget, get allocated to feature development and release.

Product/Market Fit is Failing Because of Your Company Structure

Mind the Product

Did you know that 42% of startups fail because no one wants to buy their product? For corporations, nearly 80% of new products fail each year for the exact same reason. So why are we still developing products no one wants? Product experts have tried to tackle this issue but they gloss over the impact a company’s structure and leadership team have on product/market fit. And variances in industry and company size add complexity to this issue.

Q&A with TechSmith’s Snagit Strategy Lead, Daniel Foster

Revulytics

When TechSmith rolled out new features for the 2019 release of its award-winning screen capture and screen recording software Snagit, it wanted to make sure users recognized the value of the upgrade and moved to quickly adopt it.

Andy Warhol’s 15 Minutes Are Up, Say Super Bowl Ad Watchers

AlphaHQ

With a current hot retrospective at the Whitney Museum, you might think that Andy Warhol is back and buzzworthy. At least that’s what Burger King’s ad team thought ahead of the Super Bowl.

The Ultimate Embedded Analytics Guide

In today’s ambitious business environment, many companies are taking an embedded analytics approach to capitalizing on the value of their information. Learn all about embedded analytics in this guide by Sisense, including a general overview of embedded analytics, the different approaches to embedding BI and analytics, and the benefits and challenges of the most popular BI solution technologies.

Halo Effect: What it is, Why it Works and How to Use it

AB Tasty

The Halo Effect is our tendency to make an overall impression of a person based on a single trait. If X is good-looking, X is a good person. This article was originally posted on AB Tasty as Halo Effect: What it is, Why it Works and How to Use it. Conversion Optimization

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Save engineering time on your data warehouse pipeline

Mixpanel

We’ve released a connector that sends data from Mixpanel to Amazon Redshift Spectrum, Google BigQuery, Snowflake, Google Cloud Storage and Amazon S3.

Introducing Pragmatic Institute

Pragmatic Marketing

May we have your attention, please? Big changes have come to Pragmatic Institute. Like new images. And new courses. And a new name. It’s all part of our big news. Drum roll, please. Ladies and gentlemen, mesdames and messieurs, product leaders and business executives, data scientists of all ages—we give you: Pragmatic Institute! What’s New?

8 steps to craft a winning sales strategy, according to industry leaders

Inside Intercom

Developing a sales strategy is one of the core activities every business will have to undertake. You can delay it until you’ve acquired your first 100 or 1,000 customers, but at some point you’ll need to find sustainable traction in the market.

Three Steps to Implement Change

Pragmatic Marketing

Change is a threat when done to me, an opportunity when done by me. —proverb. Change can be exciting, terrifying and… inevitable. Standardizing a new tool. Adopting a new method. Developing a new set of products and services. Going after new market segments. Dealing with a a new management team. Change is happening all the time. But to succeed with any change, we need buy-in from those who are going to be most impacted by the change.

6 Styles of Data Analysis and Visualizations

Get inspiration for your next dashboard update in this guide to the six styles of analytics and data visualizations.

Product Love Podcast: Todd Olson, CEO of Pendo

ProductCraft

This week on Product Love, I sit down with Todd Olson, CEO of Pendo, a product cloud that brings product analytics, user feedback, and guided user engagement into one integrated platform.

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Who Should Own Renewals?

Gainsight

What’s the one question people are always asking you about your job? If I had to stack-rank all the questions I get asked by customer success leaders, the question of who should own renewals bubbles to the top—no contest.

Q&A with TechSmith’s Snagit Strategy Lead, Daniel Foster

Revulytics

When TechSmith rolled out new features for the 2019 release of its award-winning screen capture and screen recording software Snagit, it wanted to make sure users recognized the value of the upgrade and moved to quickly adopt it.

The Ultimate List of Product Leaders You Must Follow (UPDATED)

The Product Coalition

Who are the best product managers? Check out the ultimate list of famous product managers you must follow to get the latest product news and inspiration. Everyone who ever wanted to leave a mark on the world had figures to look up to.

Embedded BI and Analytics: Best Practices to Monetize Your Data

Speaker: Azmat Tanauli, Senior Director of Product Strategy at Birst

By creating innovative analytics products and expanding into new markets, more and more companies are discovering new potential revenue streams. Join Azmat Tanauli, Senior Director of Product Strategy at Birst, as he walks you through how data that you're likely already collecting can be transformed into revenue!

First to Market Story: Facebook Home alone?

Obo

You might not remember this one because Facebook has had bigger headlines recently, but back in April of 2013 Facebook announced Facebook Home, a version of Facebook as your phone’s home screen. Despite the time, money, and resources that went into it, the product flopped. Strategy

Real-Time Analytics: How to discover product insights faster

The Product Coalition

The mobile app industry is a fast-paced world, and the state of mobile in 2019 shows no signs of slowing down. If you’re going to keep up with the rapid changes and challenges, you need to know what’s going on in your app at all times. That’s what real-time analytics tools can provide.

First to Market Story: Facebook Home alone?

Obo

You might not remember this one because Facebook has had bigger headlines recently, but back in April of 2013 Facebook announced Facebook Home, a version of Facebook as your phone’s home screen. Despite the time, money, and resources that went into it, the product flopped.

What the Amazon Beta Testing Ads Say About the CV Industry

Centercode

My two favorite moments during a mostly uneventful Super Bowl were 1) Tony Romo circling all of the “punts” and 2) watching the Amazon Beta Testing Program commercial. During the game, the online retail giant unveiled the mystery behind its cryptic teasers to millions of viewers.

Buyer’s Guide for Embedded Analytics

Selecting the right embedded analytics technology in a crowded market filled with sub-categories can be a daunting task. This eBook discusses the top evaluation criteria buyers of embedded analytics need to consider.

How to Achieve Product/Market Fit with Dan Olsen

Tech Product Management

In this episode of the IoT Product Leadership podcast, we discuss how How to Reduce Risk and Increase Trust in IoT products. My guest today is Dan Olsen, an expert Product consultant and author of The Lean Product Playbook. In this episode, Dan describes the concept of product/market-fit, and how companies large and small can apply this concept to create successful IoT products. I […]. The post How to Achieve Product/Market Fit with Dan Olsen appeared first on Daniel Elizalde. Podcast

The ultimate guide to remote team meetings

RealtimeBoard

Quick navigationDo you really need a remote meeting?Remote Remote meeting frequencyPreparing for a remote meetingRunning a remote meetingAfter a remote meetingRemote meeting etiquetteRemote meeting software toolsTo build best-in-class teams, win the competition, and, ultimately, create the next big thing, organizations are hiring talent from all across the world, making teams increasingly distributed. Some companies open hubs […].

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