Thu.Aug 30, 2018

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GV’s Kate Aronowitz and Vanessa Cho on leading through design

Intercom, Inc.

When Kate Aronowitz and Vanessa Cho were in college in the ’90s, coursework didn’t even exist for their future careers. They had to make their own. Two decades later, these two women are blazing trails in design leadership. Both are design partners at GV (launched as Google Ventures in 2009 as the venture capital arm of Alphabet, Inc.), where they help a robust portfolio of startups find their way.

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Do Product Managers Need an MBA?

ProductCraft Debates

Many students went back to school this week, but most of them are not starting product management school. While there is a growing number of academic programs in product management, historically most PMs came from an engineering background. But, increasingly, we’re seeing a lot of product jobs requiring an MBA; and it makes sense, PMs are. The post Do Product Managers Need an MBA? appeared first on ProductCraft by Pendo

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7 Years of Amazing Product Talks

Mind the Product

For the past 7 years Mind the Product has run #mtpcon in London and San Francisco and #mtpengage in Hamburg – the biggest and best product management conferences in the world. We invite some of the top product thinkers and practitioners from all over the world to share their experiences, insights, and lessons, and now we invite you to watch the entire library of talks! The talks were the best talks I’ve heard in a very long time. Marty Cagan. Reboot Your Team by Christina Wodtke.

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Video Bots: The future of sales automation

Intercom, Inc.

When customers visit your website or use your app, there’s an opportunity to engage and connect with them to increase their likelihood of taking a desired action. Video is one of the best ways to capture someone’s attention, and when paired with our Custom Bots and apps, you can turn that attention into action, automatically. Whether it’s to help convert a key account, to promote your latest product, ask for feedback, or just prompt them to start a chat, video can help.

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Fail Well, Pivot Fast: Product Experimentation for Continuous Discovery

Speaker: William Haas Evans - Principal Consultant, Head of Product Strategy & Design Practice, Kuroshio Consulting

This presentation will explore the basics of the scientific method and examine how proper experimental design, multiple hypothesis testing, cohort analysis, and split testing can effectively reduce batch size and lead to validated insights. You'll leave the webinar with a new understanding of how to experiment in a way that generates real insights, not just noise.

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Pricing Is Poker, Not Chess

Pragmatic Marketing

In her book, “Thinking in Bets: Making Smarter Decisions When You Don’t have All the Facts,” Annie Duke started off with “Life is Poker, Not Chess.” Have you ever read a book that gave you a way of thinking that is just common sense, but you really needed someone to make it clear for you? Annie Duke’s book did exactly that for me. I couldn’t help but apply it to the world of pricing—over and over again. Getting to the title of this blog, chess is certain. There is no hidden information.

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Full Transcript: Kathryn Hume on the Product Love Podcast

ProductCraft

This week on the Product Love podcast we revisit the episode with Kathryn Hume, the VP of Product and Strategy at Integrate.ai. Like most product leaders we’ve featured on the podcast, Kathryn’s journey to becoming a product manager is definitely an unusual one. Kathryn first got her Ph.D. in comparative literature before realizing that she. The post Full Transcript: Kathryn Hume on the Product Love Podcast appeared first on ProductCraft by Pendo. Podcast Hiring PM Role Startup

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Optimizing XaaS Product Management Practices for Business Growth and Profitability

TSIA

Over the past decade, revenue growth has been eroding for B2B technology providers and shifting to recurring service revenue as customers are looking to consume technology in new ways. These changing business models to technology-as-a-service (XaaS) present new challenges for Product Management.

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Optimizing XaaS Product Management Practices for Business Growth and Profitability

TSIA

Over the past decade, revenue growth has been eroding for B2B technology providers and shifting to recurring service revenue as customers are looking to consume technology in new ways. These changing business models to technology-as-a-service (XaaS) present new challenges for Product Management. How will XaaS Product Management teams pivot their practices to effectively grow recurring revenue?

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Optimizing XaaS Product Management Practices for Business Growth and Profitability

TSIA

Over the past decade, revenue growth has been eroding for B2B technology providers and shifting to recurring service revenue as customers are looking to consume technology in new ways. These changing business models to technology-as-a-service (XaaS) present new challenges for Product Management. How will XaaS Product Management teams pivot their practices to effectively grow recurring revenue?

B2B 40
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How to Build Your Product Team's Second Brain

Product management is one of the most complex knowledge jobs. Download and see how you can dramatically increase productivity and chances of building the right product for the right audience when you manage work and knowledge at the same place.