Intercom, Inc.

AUGUST 30, 2018

When Kate Aronowitz and Vanessa Cho were in college in the ’90s, coursework didn’t even exist for their future careers. They had to make their own. Two decades later, these two women are blazing trails in design leadership. Both are design partners at GV (launched as Google Ventures in 2009 as the venture capital arm of Alphabet, Inc.), where they help a robust portfolio of startups find their way.

Differentiation 149

Differentiation Branding Startups Advertising 149

ProductCraft Debates

AUGUST 30, 2018

Many students went back to school this week, but most of them are not starting product management school. While there is a growing number of academic programs in product management, historically most PMs came from an engineering background. But, increasingly, we’re seeing a lot of product jobs requiring an MBA; and it makes sense, PMs are. The post Do Product Managers Need an MBA? appeared first on ProductCraft by Pendo

Engineering 56

Engineering Product Management Product Manager Management 56

Mind the Product

AUGUST 30, 2018

For the past 7 years Mind the Product has run #mtpcon in London and San Francisco and #mtpengage in Hamburg – the biggest and best product management conferences in the world. We invite some of the top product thinkers and practitioners from all over the world to share their experiences, insights, and lessons, and now we invite you to watch the entire library of talks! The talks were the best talks I’ve heard in a very long time. Marty Cagan. Reboot Your Team by Christina Wodtke.

Technology 145

Technology Agile Product Strategy Customer Experience 145

Intercom, Inc.

AUGUST 30, 2018

When customers visit your website or use your app, there’s an opportunity to engage and connect with them to increase their likelihood of taking a desired action. Video is one of the best ways to capture someone’s attention, and when paired with our Custom Bots and apps, you can turn that attention into action, automatically. Whether it’s to help convert a key account, to promote your latest product, ask for feedback, or just prompt them to start a chat, video can help.

Outbound 132

Outbound Webinar Demo Marketing 132

Advertiser: Amplitude

Building a foundation for growth begins with the right analytics solution. That’s why we’ve identified 5 key pillars to guide you through the process of comparing product analytics tools and help ensure your organization’s success.

Analytic Tools

Pragmatic Marketing

AUGUST 30, 2018

In her book, “Thinking in Bets: Making Smarter Decisions When You Don’t have All the Facts,” Annie Duke started off with “Life is Poker, Not Chess.” Have you ever read a book that gave you a way of thinking that is just common sense, but you really needed someone to make it clear for you? Annie Duke’s book did exactly that for me. I couldn’t help but apply it to the world of pricing—over and over again. Getting to the title of this blog, chess is certain. There is no hidden information.

Marketing 70

Marketing Books Differentiation Blog 70

Rahul Abhyankar

AUGUST 30, 2018

The opening two minute sequence of this episode is a great example of Ideation, or rather what not to do in Ideation. Michael rushes into the office asking everyone for their ideas. He establishes the constraint of time, the wet … Continue reading → Innovation/Lean Startup

Startups 48

Startups 48

TSIA

AUGUST 30, 2018

Over the past decade, revenue growth has been eroding for B2B technology providers and shifting to recurring service revenue as customers are looking to consume technology in new ways. These changing business models to technology-as-a-service (XaaS) present new challenges for Product Management.

B2B 52

B2B Technology Presentation Marketing 52

TSIA

AUGUST 30, 2018

Over the past decade, revenue growth has been eroding for B2B technology providers and shifting to recurring service revenue as customers are looking to consume technology in new ways. These changing business models to technology-as-a-service (XaaS) present new challenges for Product Management. How will XaaS Product Management teams pivot their practices to effectively grow recurring revenue?

B2B 40

B2B Technology Presentation Marketing 40

TSIA

AUGUST 30, 2018

Over the past decade, revenue growth has been eroding for B2B technology providers and shifting to recurring service revenue as customers are looking to consume technology in new ways. These changing business models to technology-as-a-service (XaaS) present new challenges for Product Management. How will XaaS Product Management teams pivot their practices to effectively grow recurring revenue?

B2B 40

B2B Technology Presentation Marketing 40

Advertiser: Amplitude

As part of our goal to continue helping our community during these times, we wanted to share with you this critical data on the state of digital products across industries and provide context on how businesses are responding to the changing winds.

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