Thu.Aug 30, 2018

GV’s Kate Aronowitz and Vanessa Cho on leading through design

Inside Intercom

When Kate Aronowitz and Vanessa Cho were in college in the ’90s, coursework didn’t even exist for their future careers. They had to make their own. Two decades later, these two women are blazing trails in design leadership.

Do Product Managers Need an MBA?

ProductCraft Debates

Many students went back to school this week, but most of them are not starting product management school. While there is a growing number of academic programs in product management, historically most PMs came from an engineering background. But, increasingly, we’re seeing a lot of product jobs requiring an MBA; and it makes sense, PMs are. The post Do Product Managers Need an MBA? appeared first on ProductCraft by Pendo

7 Years of Amazing Product Talks

Mind the Product

For the past 7 years Mind the Product has run #mtpcon in London and San Francisco and #mtpengage in Hamburg – the biggest and best product management conferences in the world.

Pricing Is Poker, Not Chess

Pragmatic Marketing

In her book, “Thinking in Bets: Making Smarter Decisions When You Don’t have All the Facts,” Annie Duke started off with “Life is Poker, Not Chess.” Have you ever read a book that gave you a way of thinking that is just common sense, but you really needed someone to make it clear for you?

Books 91

Make an Impact with Analytics and Journey Maps

Speaker: Kirui K. K., Co-founder and CEO of Tanasuk Africa

If you want to offer a better user experience, it can be tempting to track each and every data point in your product. However, this can quickly get complicated and overwhelming as you collect more and more data. How do you know which metrics will help you improve? Kirui K. K., Co-founder & CEO Tanasuk Africa, wants you to know that analytics don't have to be complicated to make an impact - no matter the size of your company. Join him as he explains how to create a customer journey map, then use that map to figure out the metrics you need to know - and how to use them.

Video Bots: The future of sales automation

Inside Intercom

When customers visit your website or use your app, there’s an opportunity to engage and connect with them to increase their likelihood of taking a desired action.

The Office Season 4 Episode 12: Ideation

Rahul Abhyankar

The opening two minute sequence of this episode is a great example of Ideation, or rather what not to do in Ideation. Michael rushes into the office asking everyone for their ideas. He establishes the constraint of time, the wet … Continue reading → Innovation/Lean Startup