Mon.Apr 10, 2023

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Why Digital Customer Success Is Crucial in 2023 and Beyond

Gainsight

By Harshi Banka, Senior Director of Strategy, Digital Customer Success The last few months have been rough for SaaS businesses with multiple headwinds including the economic downturn, rising inflation, and decreasing investments. While tech companies witnessed unprecedented growth over the past couple of years, 2023 is a whole new game. Everything from how we serve our customers, retain them, and grow our business has changed—customer retention is no longer a nice-to-have, it’s a critical growth

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A case study: The journey to becoming a product-led company

Mind the Product

In this deep dive case study, Kirsten Mann, Chief Product Officer at Prospection, shares some learnings so far on the journey that their team to transition from a service-led to a product-led company. Read more » The post A case study: The journey to becoming a product-led company appeared first on Mind the Product.

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AI and Product Management – The Possibilities Are Endless

Product Management University

(Artificial Intelligence) AI and product management is a white-hot topic that runs the gamut, from the countless benefits to product managers all the way to replacing product managers…and everything in between. As with any new technology, there’s a maturation curve. Nevertheless, it’s always fun to think, dream and speculate about what AI and product management might or might not look like when it’s all grown up.

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Updated Mobile SDKs, Android React Native Integration, and Account Login

Alchemer Mobile

Latest Mobile SDKs deliver new features and customizations By Mel Fox, Product Manager for Alchemer Mobile, and Vanessa Bagnato, Director of Product Marketing at Alchemer We’ve made some key enhancements to Alchemer Mobile (formerly Apptentive), which includes new features and improvements in the 6.0 versions of the iOS and Android SDKs. These new features are the direct result of customer requests and are available immediately when you upgrade to iOS SDK 6.1 and Android SDK 6.0.4 We continue to

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Platform Product Management Beyond Features: Introducing B-MAP for Platform Ecosystem Success

Traditional PM struggles with the complexities of platform ecosystems. B-MAP framework tackles this challenge. B-MAP goes beyond features, focusing on building, managing, adapting, and partnering to foster a thriving platform ecosystem.

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A Short Test to See if Your Job Will Survive AI

Johanna Rothman

Every minute, it seems as if someone is talking about how great ChatGPT is. It's going to revolutionize the world! I agree— I am sure AI will revolutionize the world. At some point. But I think it's going to remove all those busy-work jobs , not the jobs where we, as humans, offer value. Here's a short test to know if your job will survive the (somewhat) imminent AI revolution: Does your job require you to analyze something someone already did?

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Freemium Strategy 101: Ultimate Guide for SaaS Companies [+ Examples]

Userpilot

What do Slack, Spotify, Dropbox, Canva, Zoom, and Grammarly have in common? Apart from offering delightful products, these companies have managed to successfully leverage their freemium strategy to drive product growth. Could freemium work for your SaaS business? That’s what we discuss in the article. And if you decide to go the freemium route, we look at some best practices and check out examples of their successful implementation.

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431: How to use Jobs-to-be-Done rankings – with Doug Stone

Product Innovation Educators

The steps in ranking and valuing Jobs-to-be-Done—for product managers We have talked a few times about Jobs-to-be-Done in past episodes. It is a customer discovery tool for uncovering the unmet needs of customers—the tasks they want to complete or objectives they want to achieve. When using this approach, we may find the customer has multiple Jobs-to-be-Done and each job has a variety of attributes.

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54 Templates for User Personas, Jobs to Be Done & Other Mental Models

UserInterviews

No user is the same—but these mental model templates can be reused over and over again to clearly and efficiently visualize user insights.

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Building an AI-powered Football Commentator

Michael J. Fordham

Generate commentary audio using OpenAI, ElevenLabs and open-source football data Continue reading on Better Programming »

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Reimagined: Building Products with Generative AI

“Reimagined: Building Products with Generative AI” is an extensive guide for integrating generative AI into product strategy and careers featuring over 150 real-world examples, 30 case studies, and 20+ frameworks, and endorsed by over 20 leading AI and product executives, inventors, entrepreneurs, and researchers.

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Roku Product Managers Discover Ads

The Accidental Product Manager

Roku product managers are creating an ad-supported streaming strategy Image Credit: Mike Mozart The product managers at the streaming hardware provider Roku had a bit of a problem on their hands. They were looking for ways to boost their revenue and they needed some new ideas. I’m not sure if you would call them lucky, but that pandemic thing came along and all of sudden they had a lot more customers for their product.

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A Case Study in Implementing the Hooked Model: Gatorade’s Gx App

Nir Eyal

When I was younger and involved in competitive sports, I had access to resources, including trainers, to help me understand what I needed to do to improve my performance. Now that level of guidance is hard to find without shelling out beaucoup bucks to hire a personal trainer. The post A Case Study in Implementing the Hooked Model: Gatorade’s Gx App appeared first on Nir and Far.

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Retention as Your Growth Engine Part 2: Drive Engagement and Stickiness

Amplitude

Don't leave retention to chance. Learn how to drive user engagement and product stickiness in a few simple steps with Amplitude.

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How to Write a New Product Launch Blog

Centercode

We defined what a product launch blog is, and why it's important. We also provided a step-by-step guide on how to write a product launch blog post, including defining your goals, identifying your target audience, determining your key message, and including social proof.

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Entity Resolution Checklist: What to Consider When Evaluating Options

Are you trying to decide which entity resolution capabilities you need? It can be confusing to determine which features are most important for your project. And sometimes key features are overlooked. Get the Entity Resolution Evaluation Checklist to make sure you’ve thought of everything to make your project a success! The list was created by Senzing’s team of leading entity resolution experts, based on their real-world experience.

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Retention as Your Growth Engine Part 3: Re-Engage Dormant Users

Amplitude

Bring back dormant users for a big return on investment. Learn how to re-engage them in just a few clicks with Amplitude.

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The Ultimate Guide to a Successful New Product Launch

Centercode

We outlined the key stages of a successful product launch, emphasizing the importance of planning, execution, and continuous engagement. We shared essential tools, best practices, and strategic insights to guide you through the launch process.

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Retention as Your Growth Engine Part 1: Understand New User Activation

Amplitude

Learn how to measure and optimize your new user activation flow for better retention in a few simple steps with Amplitude.

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Conducting Successful Market Research Before Releasing a New Product or Service

DevelopmentCorporate

A guest post by Gloria Martinez (gloriamartinez@womenled.org) At the end of the day, running a business comes down to managing the challenges and opportunities in front of you. And making wise decisions about your products or services is a crucial factor in the success of your company. Enter market research. Gathering insights about potential customers […] The post Conducting Successful Market Research Before Releasing a New Product or Service first appeared on Development Corporate.

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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Interactive Walkthrough vs Product Tour: Main Differences, Use Cases & Tools

Userpilot

What is the best method of guiding users through your product; an interactive walkthrough vs a product tour? Both aim to deliver information to a user, but both do this in different ways and in different situations. This article will show you what an interactive walkthrough and product tour is, the perfect situations to use them, and some best practices that can help you achieve success.

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What Is Hicks Law and How to Use It for Successful Product UX?

Userpilot

Think about the last time you watched a film on Netflix. How long did it take you to pick one? Was it an instant decision? Or were you like me, browsing through the countless options, just to realize half an hour later or so that you still don’t know what to see and it’s too late now to start watching anything? If it’s the latter, then you’ve experienced Hick’s Law first-hand!

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