August, 2022

How to Create Your Product Positioning Around “THE BIG WHY”

Product Management University

Let’s say you’re a product marketing manager for a payroll solution. You want to create your product positioning in a way that makes your unique value easy for buyers to understand and even easier for your sales team to articulate. The Typical Approach.

15 Best SaaS Automation Tools To Include in Your Stack

Userpilot

Are you wondering which SaaS automation tool to use for your business? Though automation is essential for business growth , you should choose the right one that suits your budget and meets your requirements.

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398: Why customer experience is part of a product manager’s responsibilities – with Natashya Narkiewicz

Product Innovation Educators

How product managers can understand their customers better than anyone else. If you have listened to me before, there is a good chance you’ve heard me say we need to fall in love with the customer’s problem, not our solution.

Empathy in Product Management

Roman Pichler

Listen to this article: [link]. What is Empathy and What is It Not? Empathy is our capacity to understand other people’s feelings and needs, to take the perspective of another person. Empathy entails a warm-hearted, open, and kind attitude.

Product Market Fit: A Lesson from Sephora’s Head of Product

Speaker: Sneha Narahalli - VP, Head of Product at Sephora

In this webinar, Sneha Narahalli, Head of Product at Sephora (Digital, Data & MarTech), will give you an iterative method for identifying and developing Product Market Fit.

Inform Your Product Roadmap and Prioritize Your Backlog with Customer Feedback Data

Apptentive

In this video , Melanie Fox, Product Manager at Apptentive and Lu Reed, Senior Product Manager, share a practical demonstration of how to use customer feedback to validate and support product roadmap decisions.

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5 Types of Research Performance Every UXR Team Can Avoid

dscout People Nerds

Research performance gives the appearance of offering credible research with none of the actual benefits. Here’s how to spot and prevent it

Easier Product Development Decisions and Why Backlogs Might Slow You Down (Day 3)

Johanna Rothman

I'm halfway through this week of working through my too-high WIP. So far, I exposed my WIP and talked about how I planned to use continuous flow in Part 1. Part 2 was about cycle time and using Cost of Delay to make easier decisions.

The Ideal Ratio of Product Managers to Product Owners to Engineers

Product Management University

It’s the $64,000 question. What’s the ideal ratio of product managers to product owners to engineers? Here’s the short answer. There isn’t a one-size-fits-all ratio. Here’s the other thing. There are numerous surveys that publish ratios based on the responses.

Trailblazing Women in Product Management: Lisa Yokoyama, Head of Product for Amex Digital Labs at American Express.

280 Group

For our next installment of the Women in Product Management Series I interviewed Lisa Yokoyama, Head of Product for Amex Digital Labs at American Express. To read the entire series on Women in Product Management make sure to sign up for our newsletter. How did you get into Product Management? .

The Executive's Guide to Empathy-Driven ROI

In this guide from UserTesting, learn why empathy is at the heart of your organization's success, and how to promote a more customer-centric culture that's constantly testing its products, services, and messaging to ensure a strong connection with customers.

Distraction at work is a symptom of dysfunction. Here’s how to fix it.

Nir Eyal

It seems we’re all checking our phones constantly these days. But all that time spent on our phones leaves little time for anything else. We need time to think in order to come up with novel solutions to our business challenges. The post Distraction at work is a symptom of dysfunction.

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Customer Love Stories Podcast: Episode 12

Apptentive

In this episode of Customer Love Stories, Robi Ganguly, CEO and Co-founder of Apptentive, discusses customer love with Shawn Green, Director of Product Management at Boom Entertainment. They talk about these keys to building products customers love: Earning and keeping trust.

Learnings from London: Marty Cagan on making products customers love

Mind the Product

We are only nine weeks away from our flagship event, #mtpcon London! What’s more, it’s 10 years old this year, with the first-ever #mtpcon happening in October 2012.

Events 169

Market Fit

svpg

By Martina Lauchengco The Market Side of Product/Market Fit I see so many companies find an initial beachhead of customers, think they have product/market fit, and then find their growth stalling. It’s never about just one thing. But it’s often because not enough attention was paid to market fit. Discovering the product and its market. The post Market Fit appeared first on Silicon Valley Product Group. Product

Digital Transformation: The New Product

Speaker: Michael Cardy - Red Hat Chief Strategist, Jason Tanner - CEO of Applied Frameworks, and Mike Mace - VP of Market Strategy at UserTesting

Join us to learn how companies mitigate risks through usability testing and real-time qualitative feedback from customers to efficiently launch and develop digital products.

Special: Stopping the confusion of Jobs to be Done (JTBD)- with Tony Ulwick

Product Innovation Educators

Misconceptions about Jobs to be Done – for product managers. Today we are talking about a popular and often misunderstood product management tool—Jobs to be Done (JTBD). Joining us is the originator of Jobs to be Done, Tony Ulwick.

From Outputs to Outcomes, Achieving Success with OKRs

280 Group

Perception of the Product Manager . I’ve worked in the product space for almost 20 years. In every organization, I’ve been a part of, one of the biggest challenges I see Product Managers (PMs) face is perception.

KPI 156

8 Productivity Hacks You Can Do in 30 Minutes

Nir Eyal

Got a few minutes? Then why not use them to implement these quick fixes that cut distraction and aid productivity? I uncovered these productivity fixes while researching how to combat distraction and increase productivity for my book Indistractable, and I’ve relied on them ever since.

Books 139

The Ultimate Guide for Improving Mobile Customer Experience

Apptentive

For many customers, their first interaction with a brand happens on a mobile device, so creating a stand-out mobile customer experience is key. We turn to our phones first in many circumstances, especially when we’re out and about.

The Top 5 Business Outcomes Companies Can Achieve From Monitoring Consolidation

In this eBook, learn what the top five business outcomes are that organizations see when leveraging Datadog's end-to-end monitoring tool.

Data management: store and share

Mind the Product

In the second of this two-part series on data management we look at how the data you collect should be presented and shared with stakeholders and why getting this right is important.

Gestalt Principles in UX/UI Design

The Product Coalition

How to Create a Stunning UX/UI Design Using Gestalt Principles The laws of psychology in design. The design of applications is based not only on aesthetic perception but on scientific laws as well.

UX 123

New Course: Finding Product/Market Fit

Sachin Rekhi

The hardest part of bringing a new product to market is always the elusive hunt for product/market fit. Marc Andreessen describes product/market fit as "being in a good market with a product that can satisfy that market".

Featured Product Management Consultant: Bill Haines

280 Group

How and why did you break into Product Management? . Having started my career as a beer marketer, I needed some way to redeem myself! . My time with Anheuser-Busch was a great learning experience which soon led me to become partner in a Mar-Com firm , leading the creative teams.

How Collecting and Managing the Voice of the Customer Will Strengthen Your Product

Product teams strive to incorporate customers’ needs in everything they build, but this can’t be done without clear strategy, processes, and feedback loops in place. In this eBook, you'll learn how to build a robust voice of the customer program.

How to Improve Existing UXR When You're Hired as the First Researcher

dscout People Nerds

Coming in as the first official UX researcher is no easy task. Finding a way to include all voices will help pave the path forward

UX 86

Customer Love Stories Podcast: Episode 12

Apptentive

In this episode of Customer Love Stories, Robi Ganguly, CEO and Co-founder of Apptentive, discusses customer love with Shawn Green, Director of Product Management at Boom Entertainment. They talk about these keys to building products customers love: Earning and keeping trust.

Launching new products inside Shopify – Ben Sehl on The Product Experience

Mind the Product

It seems like everyone on the product scene is about launching brand new products in large organisations, however on this weeks podcast, we speak with Ben Sehl, Senior Product Lead from Shopify to hear his thoughts on doing this in the most effective ways. [.]

Time is Not on Your Side: Launching Version One Products

The Product Coalition

Product leader Paul Yokota talks about work experiences, and the launch of version one of the Animoto Marketing Video Builder. Continue reading on Product Coalition ». product-development product-launch project-management product-management marketing

Better Learning, Better Results: A Guide for Product and Project Leaders

Continuous improvement is the differentiator that can drive your team to the next level. Download our 4-step guide to collaborative learning and position your team for success.

Customer Value 101: Definition, Formula, and 10 Strategies To Increase the CV for Your SaaS

Userpilot

What is customer value and how you can use it to improve the actual value you deliver to your customers and establish brand loyalty? Buyers are always on the lookout for businesses that offer continuous value, making them preferable to their competitors.

Sprint Review – Make it Much More Than a Demo…

Agile Velocity

In a previous post in our Scrum Assessment Series , we shared some ideas to help catalyze engaging sprint reviews. Here, we take a deeper dive into the topic of awesome Sprint Reviews. Creating Feedback Loops.

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395: Creating business and product strategy – with Sean Kim

Product Innovation Educators

How product managers can empower teams to create a winning product strategy. We hear a lot about strategy and that product managers need to create a product strategy. In practice, what does that mean and how does a product strategy help you be more successful?